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Mba Course Essay

989 words - 4 pages

E-commerce in China

Abstract
E-commerce, namely electronic commerce, refers to an industry where people can conduct business through electronic systems. It uses the Internet as the main mode to provide service. The development of E-commerce is greatly concerned by people.
The environment of E-commerce in China keeps improving. At the same time, more and more consumers accept online shopping. At present, China’s B2C E-commerce market is booming, the fierce competition between major online trading platforms activates the rapid development and increasingly sophisticated e-commerce market. However, according to its development status, there still exists some problems for the development of ...view middle of the document...

Behind the huge number, there still are many barriers for the development of e-commerce in China.

1. Problems exist in the development of e-commerce
Although the entire environment of e-commerce is improving, some leading e-commerce companies have had to face life and death decisions. Reasons for this situation include some peculiar reasons affecting the development of e-commerce. Reasons relevant to such as market development, the Internet environment and conditions, credit system improvement, logistics and distribution. If these bottlenecks cannot get a reasonable solution, it will exert some negative influence for e-commerce development.

1.1. Market problem
Firstly, China’s market system is not standardized. Fake and shoddy goods often appear in the market. Due to lack necessary self-discipline and strict social supervision, the interests of consumers are largely unprotected.
Secondly, the E-commerce market in China is also a regional market. At present, e-commerce is only regionally concentrated in big cities such as Beijing, Shanghai and Guangzhou. The regional difference is another major obstacle for e-commerce in China. Most of the population in China scatters in remote rural areas, however, infrastructures in these areas need to be improved to support online shopping.
Thirdly, e-commerce faces the problem of consuming habit. Over the years, consumers have been accustomed to judge and select products through watching, smelling and touching. For online shopping, only one measure: Watch. In addition, the consumers’ attitudes for online shopping are quite different according to different people. Some people think that, Internet shopping is a positive activity, while there are a considerable number of people have little interest in online shopping. They think online shopping will make them far from the pleasure of shopping and playing outside.

1.2. The Internet environment and conditions problem
Firstly, no existing global technical standard for e-commerce is another issue. For the global e-commerce, the international online trade cannot develop without internationally accepted standards. In the long term, technical standards for e-commerce is extremely important. It can not only do...

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