Mcdonald’s Need For Localization In The Company’s Global And Local Marketing Mix In Order To Appeal To The Indian Culture

1003 words - 5 pages

Problem Statement
McDonald’s need for localization in the company’s global and local marketing mix in order to appeal to the Indian culture.

Possible Alternatives
* Localizing the Product
* Localizing the Place
* Localizing the Price
* Localizing the Promotion

Localizing and adapting McDonald’s menu items to cater to the Indian culture while maintaining the company’s global strategy.

Recommended Solution
McDonald’s in one of the leading fast food industries in the world, not to mention one of the most recognizable symbols in the world.  When I think of McDonalds I picture the golden arches with some 16 year old kid inside making my greasy burger ...view middle of the document...

  So, McDonald’s is possibly missing out on customers that may want to eat meat just not from a cow.  With 70% of the country wanting to eat meat there has recently  been an influx of buffalo meat being used as a substitute for beef and pork.  The slaughtering of buffalo has doubled in India from 1980 to 2000, I imagine with another ten years of economic and population growth, the number of buffalo being processed for consumption has continued to increase (India,2010) .

There are also other alternatives to eating beef; the Indian people will eat chicken, lamb, duck, and even pizza.  Fast food chains like Kentucky Fried Chicken (KFC), Pizza Hut, Dominoes, and Taco Bell are just a few fast food chains entering into the Indian market, and of course avoiding serving beef or pork.  Kentucky Fried Chicken doesn't serve beef in there restaurants but they still stumbled when establishing their stores in India by not changing their product from what is sold in the U.S.  What KFC soon found out is that the Indian people do not like the skin on their chicken; needless to say KFC had very low sales and adjusted their product accordingly to the culture of the region.  It’s important to remember that a little research will go a long way when entering into a foreign market even if you are not selling beef like KFC, they overlooked what the people of that market segment prefer or dislike and suffered losses and set the company back a step with establishing themselves in India.  (Goyal, 2007)

McDonald’s opened its first Indian outlet in New Delhi in 1996. Fourteen years later, the company now operates in 170 locations in India and will invest $108 million to add another 120 over the next three years, according to Vikram Bashi, managing director of McDonald’s India (Chatterjee 2009). Once grateful to simply experience simple imported brands like the rest of the world, today, Indian consumers enjoy major brands that are not just made in...

Other Essays Like Mcdonald’s Need for Localization in the Company’s Global and Local Marketing Mix in Order to Appeal to the Indian Culture

Marketing and the Marketing Mix Essay

792 words - 4 pages -term capabilities and strategies of current and potential competitors. INTERFUNCTIONAL CO-ORDINATION, referring to the manner in which an organisation uses its resources in creating superior value for target customers. Key marketing concepts Some of the key elements of the marketing process are presented here: • Needs: The starting point for all marketing activity is the complex set of needs that consumers seek to satisfy. Need

This Essay Compares Salinger's Catcher In The Rye To Hemingway's For Whom The Bell Tolls In Order To Reveal The Common Plight Of The Two Protagonists

2146 words - 9 pages die and would not be able to accomplish what he longed to do. He devoted his life to fighting in order to help the Spanish. Jordan tried not to look at anything other than the specific task set before him (the destruction of a bridge) and action became a ritual for him. He tried not to look at what could go wrong or, if he survived, what he would do with his life once his job was complete. He told himself, "...then he started to think of all the

In Order to Write a Persuasive Essay, You Need to Come Up with a Few Arguments in Favor of Your Point. Here Are Some Potential Arguments for This Idea: It Makes the Children Feel Equally Loved by Both...

1252 words - 6 pages ServiceExample Essays Who wrote this essayBecome a Freelance WriterPlace an Order The National Fatherhood Initiative, U.S. Bureau of Census for the FBI researched and gathered statistics related to children who were raised in a household without a father. Individuals who were father deprived make up 72% of all teenager murderers. 60% of the rapists in society also did not have an active father figure in their life. 70% of young people who are

How Would You Perform the Role of Nora in the Opening Section of the Play in Order to Achieve Your Preferred Effects for the Audience? (a Doll's House)

2225 words - 9 pages highlight the contrast of Nora from beginning to end in order to maximise audience sympathy for her at the end of the play and the bits between where we see her in monetary, marital or moral peril. I would also speak in an RP accent to hark back to Nora’s social status and class, but with a yo-yoing pitch and volume throughout to reflect her childish innocence and naivety. Then later on when “she puts the macaroons in her pocket and wipes her mouth

William Blake uses this poem in order to convey a message to the

1415 words - 6 pages and also add to the song like qualities. In the time period that this poem was written, there was no child culture known to William Blake or people of those times. All children were taught to be obedient: all work, no play. Therefore the message that this poem was trying to convey was extremely modernized for someone in the eighteenth century. Blake got most of his inspiration from Jean-Jacques Rousseau who was a philosopher with the same views as Blake.

The Need for Reform in Collegiate Sports

1713 words - 7 pages championships. The amateur nature of intercollegiate athletics allows for money earned from television, licensing, contributions and college merchandise to be tax-free. The NCAA has good reason not to want to professionalize sports and it is in the form, of dollar bills. Dr. Eitzen agrees with the need for reform and the inability of NCAA to produce it. He proposes that athletes should receive scholarship money, unlimited time to finish his/her

The Pestel, Swot, and Generic Strategise Is Employed to Analyse Raytheon Company in the Global Market

4577 words - 19 pages that government contract usually triggers a delayed and terminated due to there is an unpredictable situation about how much the government invest on its department defence. In a short term, it is difficult for Raytheon to find another buyers if contract is terminated, while Raytheon has already produced the products and services. In order to avoid this problem, Raytheon need to pay attention to develop its market and search for its potential

In Order to Become Financially Responsible Adults, Children Should Manage Their Money at the Young Age

530 words - 3 pages should manage it. My nephew is a good example to support my idea. He got 1000yuan ($170) given by my mom. Receiving the money, instead of being excited, he was scared and anxious about how to use it .He said he wanted to buy many toys but he just cannot decide how much money should be spender and how much should be saved. It is Not only a waste to leave money in their hands but also a puzzle and stress for the children to hold it.0 Q6 o$ {, E7 R

The Rising Levels of Congestion and Air Pollution Found in Most of the World's Cities Can Be Attributed Directly to the Rapidly Increasing Number of Private Cars in Use. in Order to Reverse This...

700 words - 3 pages expensive. Of course there are also less stringent ways of promoting the use of public transport .For example, the construction of free car parks at main train stations has proven to be successful in many countries in the world. This would allow commuters not to drive into the most congested areas. To sum up, I tend to believe that public transport is the best means for travel as it is cost effective and fast compared to use of personal vehicle if the city has problem with traffic. In my opinion, local government should take some measures to bring awareness in public to use public transport to make cities better live and green.

The Story of Romeo and Juliet Still Holds Great Appeal to Today's Society

1758 words - 8 pages Although the story of Romeo and Juliet is over 500 years old, it is as relevant and appealing today as it was when first performed. Although dated, the story of Romeo and Juliet still holds great appeal and relevance to today’s society, despite the differences in morals and values between William Shakespeare’s audience 500 years ago, and Baz Luhrmann’s audience today. The arising issues of order and authority, fate and love entertain/ed and

Trends and Developments Prevailing in the Global Nutraceuticals Industries to 2017

784 words - 4 pages Global Nutraceuticals Industry Analysis till 2017 – Emerging Markets in Asia-Pacific and Latin America to Drive Growth provides a comprehensive analysis of the various aspects of the industry including performance of nutraceuticals industry in major regions such as Asia-Pacific, North America, Latin America and Europe, along with leading geographic markets including the US, Japan, China, South Korea, Australia, India, Mexico, Brazil, Canada, the

Related Papers

For A Retail Organization Of Your Choice Evaluate The Elements Of Its Retail Marketing Mix, In Terms Of The Effectiveness With Which They Are Used To Appeal To The Core Target Market

2593 words - 11 pages considered to be one of the most successful clothing brands in the UK nowadays. This report will focus your attention on the main elements of the its retail marketing mix. The main objective of the report is to show how effectively those elements are used by Zara to appeal to the core target market. For the report were used primary and secondary researches. The secondary data was derived from various academic books, journals, websites, Internet resources

Global Companies On Local Markets Cultural Context Of Mcdonald’s And Its Products

2125 words - 9 pages , which is the most solid proof of marketing strategy reliability. However, we need to realize that in the case of McDonald’s the key to the international success (…) has been the use of franchising. By franchising to local people, the delivery and interpretations of what might be seen as US brand culture are automatically translated by the local people in terms of both product and service. They successfully managed to combine the

The Need For A Global Response To Space Debris Problem

2364 words - 10 pages PH.D. RESEARCH PROPOSAL TOPIC NAME SPACE DEBRIS: NEED FOR A GLOBAL RESPONSE Submitted by Poorvi G. Kantroo LL.M, NALSAR University of Law SPACESPACE DEBRIS: NEED FOR A GLOBAL RESPONSE The Earth’s orbit is a unique, limited, and an incredibly precious resource. The properties of this part of spaceSpace allow humans to utilize thousands of satellites for research, national

Claim: Government Must Ensure That Their Major Cities Receive The Financial Support They Need In Order To Thrive

717 words - 3 pages 5. Claim: Government must ensure that their major cities receive the financial support they need in order to thrive. Reason: It is primarily in cities that a nation's cultural traditions are preserved and generated. As some people put forward, government must ensure that their major cities receive the financial support they need in order to thrive on the grounds that in these cities, a nation's cultural traditions are preserved and