This website uses cookies to ensure you have the best experience. Learn more

Media Analysis Of Gender

1930 words - 8 pages

First of all, in The Simpsons, the scene where we get into the actual plot of the story opens with Marge and Lisa walking into a department store that sells dolls. The gender stereotype that girls are only interested in playing with dolls is reinforced here as a huge selection of Malibu Stacy dolls is on display with a throng of screeching, bloodthirsty girls tearing the store apart. Lisa says, “I’m warning you mom, I might get a little crazy.” and immediately knocks down a girl and snatches another in a choke-hold to be the first in line for the new Malibu Stacy doll. In the very next scene we have the whole family in the car with Homer driving. He is baking a cupcake with an easy-bake-oven ...view middle of the document...

The show makes an obvious distinction between how men/boys and women/girls act. Anyway, the episode continues with lisa playing with her doll pretending that Malibu Stacy is giving a speech at the U.N, but Lisa is disappointed when she realizes that the new and improved doll says sexist remarks such as “don’t ask me, I’m just a girl” and “let’s buy make up so that boys will like us!”. Lisa goes on a rant about how “millions of girls will grow up thinking that this is the right way to act! That they cannot be anything more than vacuous ninnies...!”and gets really mad when Bart does not understand why she is so upset. The difference in communication styles is shown here as Lisa is more adept with words than Bart is as Bart can only give Lisa a stupid reply like “that’s what I was going to say.” This illustrates the stereotype that girls are more expressive and sensitive than boys are. On the other hand, Marge plays the more traditional housewife as her mind never delves into issues that are not relevant to the domestic center; she is not privy to relevant discussions on social issues like Lisa and cannot understand why Lisa is so upset. She said that Lisa had been speaking up “an awful lot lately.” This suggests that typical lady-like behavior does not include speaking out and that the mother should enforce positive female behavior. Additionally, in the next scene, Marge and Lisa are taking a tour of the Malibu Stacy plant and Lisa boldly asks the tour guide if it was a mistake that Malibu Stacy is so dumb and sexist. Marge responds in shock by cupping her hand in her mouth. Again, we have Marge recoiling to the fact that Lisa’s outspoken behavior is not in line with the feminine stereotype of being polite, etc. A little more than halfway through the episode, Lisa meets up with the creator of Malibu Stacy and convinces her that together they can make a better talking doll with “the wisdom of Gertrude Stein, the tenacity of Nina Totenburg, and the common sense of Elizabeth Cady Stanton...” The doll changes drastically taking on a strong, independent and intelligent persona. The next scene shoots to a meeting room at the Malibu Stacy Headquarters in which men in suits with stern looks on their faces try to come up with an idea to “sink” the new Lisa Lionheart doll. The gender stereotype here is that only men would occupy such high-ranking positions in corporations. Furthermore, the fact that the production of this new doll Lisa made is conceived of as a threat suggests that strong and independent women are an affront to a male-dominated society and have no place in the male world. The stereotypes continue, however, as Lisa’s doll does not sell because a new Malibu Stacy doll came out at the same time that sported a new hat. The fact that the girls went for the other doll solely because it was wearing a new hat enforces the stereotype that girls are only obsessed with superficial things etc.
In The Berenstain Bears: No Girls Allowed there is a...

Other Essays Like Media Analysis Of Gender

Gender Display in Fashion Magazines Advertisements

1811 words - 8 pages placing, head-eye aversion, and finger biting and sucking (Goffman, 1979). By emphasizing on the juxtaposition of masculinity and femininity, Goffman established categories that are “indicative of gender differences in ‘social weight’, that is social power, influence, and authority (Lindner, 2004). Many contemporary studies of gender and sexualization in popular culture take Goffman’s analysis in Gender Advertisements as the starting point (Hatton

Why People Are Chutiya? Essay

903 words - 4 pages on the larger social context/structure (history) • Political economy: emphasizes the ways in which political and economic forces enable and constrain the production, distribution, and consumption of media messages why is the simpson on the cbc? Bcoz of economic reason (money). So author write in a way to meet a commercial television program to earn money eg of Simpson when pulled by police • Discourse Analysis: focuses on how language

Gender Representations in Video Games

3965 words - 16 pages /s11199-007-9250-0 Dill, K., & Thill, K. (2007). Video game characters and the socialization of gender roles: Young people's perceptions mirror sexist media depictions. Sex Roles, 57(11-12), 851-864. Downs, E., & Smith, S. L. (2010). Keeping abreast of hypersexuality: A video game character content analysis. Sex Roles, 62(11/12), 721-733. doi: 10.1007/s11199-009-9637-1 Ivy, D.K. & Backlund, P. (2004). Gender speak: Personal

Outline Two Factors That Contribute to the Development of Gender Stereotypes and Gender Role Adoption in Children

2669 words - 11 pages development of gender stereotypes and gender roles. Two of the most pervasive influences on the development of gender stereotypes and gender roles in children are parental influence and media influence. Parental Influence The earliest exposure of children to the meaning of gender and gender differences is from parents. Parents exert a strong influence on their children for a number of reasons. Children recognise their authority in the household

Media Text of Calvin Klein

1439 words - 6 pages MEDIA TEXT OF CALVIN KLEIN (ADVERT) ANALYSED BY NMEZI ONYEDIKACHI UZOZIE 1ST JANUARY, 2014 The use of semiotic and ideological critique, an approach used by R.Gill is attempted in the course of analyzing this media text .Empirical studies of analyzing text principles were also cited and reflected to broaden more knowledge of the gender in media analysis

The Effect Of Discourses In Port On Gender Identities

2715 words - 11 pages identity. Discourses in sport that create and challenge gender identities are seen in the forms of media and advertisement, social and cultural influences, and interactions between players and coaches. For the purpose of this paper, a thorough analysis will be done on three specific discourses in sport.Looking at the effect of sport advertisement and media on male gender identities, it is evident that these influences are "machines for producing

Gender Elements in Music

2375 words - 10 pages idea of this thesis is attempting to see how gender is represented in songs by loosely using different types of discourse analysis. It is especially interesting considering the political problems connected to this subject `gender‘. For example the rise of women‘s rights and the fight towards women‘s equal rights has affected the gender representation in movies. Studies on gender roles in media show that women are underrepresented in movies, and

The Reflection of Society's Dominant Ideologies

2421 words - 10 pages women shood look and feel.Thus, mixing stereotypical women of delicacy and grandeur with sex and sexuality.The mass media has undeniably become the most influential public consciousness-shaping tool. Unfortunately, as media plays a prominent role in highlighting situations in our society, media stereotypes become inevitable.One of the most notable negative impact that advertisement has to audience is enforcing gender

Ethnicity Essay

1311 words - 6 pages “Ethnicity is still too often portrayed by the mass media in ways that reinforce stereotypes” To what extent do sociological arguments and evidence support this view? A stereotype is a widely held but fixed and oversimplified image or idea of a particular type of person or thing, these can be gender specific or towards a specific race. Stuart Hall (1978) conducted research and found that between August 1972 and August 1973 there were

Media Violence

1284 words - 6 pages will influence their kids’ behaviors negatively. Conclusion From the observation, I thought that according to the cultures, ages, gender, people have different ideas of violent media. Most of all, parents are cared about their children to be exposure to violence, so they thought some violent media should be limited. However, there are other positive views of violent media. Even though it is not good for children, children can learn how to

Media Stereotypes

1503 words - 7 pages Media Stereotypes “Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.” Stereotypes are deeply

Related Papers

Implementing Strategies For The Diversification Of Schools: An Analysis Of Media And Sociological Reports

1993 words - 8 pages Implementing Strategies for the Diversification of Schools: An analysis of media and sociological reports Canadian schools, particularly in urban centres, are increasingly becoming more diversified. Immigration is affecting change in the racial and ethnic composition of the student population. According to a recent demographic survey, 52 percent of the students in the Toronto District School Board identified themselves as a racial minority

Analysis Of Gender Roles In Different Civilizations

2595 words - 11 pages It is clear that throughout the Western tradition men and women occupied different roles in different civilizations. Separate rights and privileges were awarded to either sex based upon the places that their cultures designated for them. Though every culture had those that would (often justifiably) upset the order of things by challenging conventional gender roles, ultimately, one was more likely to be confined by the limitations of what

Gender Socialization In The Media (Television)

849 words - 4 pages helps to explain their personalities and gender stereotypes.There is no one specific main character in the show because the cast is so large but Dr. Jack Sheperd took on the main character role in the first episode. He became the leader of the group on his side of the island. He was the decision maker in decided to cremate the passenger's bodies that didn't survive. He is also a doctor so he saved many peoples lives. As a male doctor his character

Looking At David Gauntlett's Novel, Media, Gender And Identity: An Introduction

981 words - 4 pages information, and this information alters the way they think and act; this statement being the main topic of David Gauntlett’s chapter titled "Some Background Debates" in the novel Media, Gender and Identity: an Introduction. With continuous changes in technology, things can be broadcasted faster, in a wider range, and to larger audiences. It seems that everyone is being exposed to the media thus making anyone susceptible to the ways media has influence