This website uses cookies to ensure you have the best experience. Learn more

Media And The Presidency Essay

2632 words - 11 pages

Emilio P. Uc-Tun
Ms. Gummere
English 1000
20 April 2012
Media and How It Affects The Presidency

Media is an important part of our daily lives. One aspect of our lives that media has a major impact on is politics, especially the presidency. The media (TV, newspapers) affects the president from his campaign all the way through his term; the media is vital to helping the president shape his image and communicate with the public, and set agenda. The media is an essential tool in becoming a successful president. When a president interacts with the media he will soon benefit from this interaction, unless the media favors him in a bad light then it usually goes the opposite direction.

The ...view middle of the document...

In other words, the media and the candidates “need” each other. (Barber 51) They need each other because when the media and candidates work well together they can greatly help each other out; media helps the candidate by giving it the publicity it wants, while the media gets the news coverage they need.

During the campaign process it is vital that candidates have an attitude that is appealing to the public. The campaign period is very short compared to the rest of the candidates “advertising period” and causes a major obstacle for candidates. It becomes difficult to change the attitudes the public may already have on the candidates. This has caused many candidates to announce they are running earlier than in prior years. (Jamieson 218) The form of media that most people use early in campaigns is newspaper. The candidates must make sure that they are coming off as a credible candidate early in the campaign. (Graber 49) An important tool in conducting a good campaign is capitalizing on past experiences. Candidates often mention their prior successes to ensure the public that they are qualified to be president. (Jamieson 218) Candidates try to convey their “message” to many different segments of the news media. Most candidates try to use an idea or achievement and focus their campaign on that single message. This single message is often condensed into a slogan. (Jamieson 217) An example of this is Obama’s slogan, “ Yes We Can”. By creating a slogan the candidates have made it easier for voters to remember one important fact about the candidate. When voters see that slogan in the media then they will be reminded of what particular candidates stand for and can help them decide who to vote for. The media is an excellent way for candidates to campaign and convey ideas to the public. By using media the candidates can make sure all concerned citizens can become familiar with the candidate. The campaign staff works with the media to help the public decide who the best candidate is.

Another important goal of campaigning is to create an image that is appealing to the public. As Jamieson wrote, “Indeed, major campaign goals are creating a positive, electable image of the candidate, ensuring that the image is communicated consistently through out the campaign, and that it is underscored by news coverage.”(229) The President is the easiest branch of government for the media to create and image for. Congress is difficult to personalize due to its number of members, the Supreme Court is “aloof” and the bureaucracy is boring. (Dye 302) The president uses this opportunity to show the media that he is a good candidate for President. The first president to use the media to exhibit his personality to the public was Franklin D. Roosevelt. Roosevelt was notorious for his fireside chats. Roosevelt used these chats to gain support from his program idea. (Dye 300) Today it is common for the president to look to the media as a way to gain support for his ideas and to...

Other Essays Like Media and the Presidency

The Media, Disasters, And Aid Essay

2770 words - 12 pages INTRODUCTION There is little doubt that the media has a profound impact on our awareness of humanitarian emergencies and disaster relief around the world. The reality of these disasters, and our responses to them, are heavily influenced by the framework that the media uses – through exposure on television, radio and in print – to capture our attention. The media has a number of important responsibilities during a natural disaster. I have

eating disorder and the media Essay

4805 words - 20 pages The Media & Eating Disorders By Deanne Jade, National Centre For Eating Disorders. Acknowledgement: The British Medical Association, Eating Disorders Body Image and The Media The media are held responsible for the supposed growth of eating disorders in the country. To what extent is this true? In this short article I would like to separate myth from fact, and to provide the reader with some articles that might help them decide which is

Teenage Pregnancy And The Media

1689 words - 7 pages There is a great debate on whether or not mass media has an influence on teenage pregnancy. A study done by the RAND Corporation shows that teens are twice as likely to have sex or engage in sexual acts if they see similar sexual behavior in the media. Many objects in the media that involve sex target teens. Reality TV shows and teen dramas often portray the "cool kids" as the ones who are having sex (Chandra).Today’s teens are highly influenced

The Media And Its Responsibilities

2717 words - 11 pages May 12, 2014 The Media and its Responsibilities The media should follow certain ethical standards for the information they present to the public. Most people get their information from watching the news, the internet, listening to the radio and other forms of media. The reporters and journalists providing the information through media outlets have a responsibility to provide neutral and honest information to the general population. The

Politics And Religious Faith In The Media

2963 words - 12 pages Politics and Religious Faith in the Media On January 29, 3003, thousands of Americans were seated in front of their television screens, eagerly and somberly watching the man on the screen. During the man’s speech, the words “There’s power, wonder-working power” were brought forth, and it was those very words which have turned heads, and incurred opinions, articles, and editorials across the nation. Had this man been a preacher there is no

Media and the Military "We Do Need to Control Media Access"

1477 words - 6 pages As a senior leader in the military, my chances of becoming the target of a media interview, or having to manage the media, will be exponentially increased due to the ever increasing conflicts that the United States is involved in. I as Field Grade Officer, the lessons taught by the Army Command and General Staff College Intermediate Level Education Program regarding how to deal with the media in the military will play an integral

Violence in the Media and Its Effects on Society

1877 words - 8 pages Violence in the Media and its Effects on Society: Definitions, Effects on Society, Statistics, and Prevention ABSTRACT This paper discusses the effects of violence in the media and how it effects our society. First a definition of media and violence will be presented. Then an explanation about who violence can effect and what effects of violence are evident in our society today. Finally, various ways of prevention are explored and a discussion

Mass Media Controls Youth And The Actions That They Take

2215 words - 9 pages In our talk we are going to look at the mass media and it's effect on society and if the media influences society's attitude towards violent behavior. In order to fully understand this question we must first understand what violence is and what mass media is. Violence is the use of one's powers to inflict mental or physical injury upon another; examples of this would be rape or murder. And mass media can be defined as a medium, which conveys

The Essay Is Titled "The Role Of Mass-Media In Society" And It Puts Into Ballance The Positive And Negative Aspects Of The Activity Of Media Throughout Time

654 words - 3 pages The Role of Mass-Media in SocietyIn the past century the boost of media, with all its main components-television, radio, written press-, has had a deep impact upon human societies. The influence of mass-media can be identified both in ordinary people's day-to-day lives, and at the level of world politics. It is not an exaggeration to say that media has become an institution. One of the most debated issues of the beginning of the 3rd Millennium

Virgin Suicides - Media Depiction and the Cultivation of Fragility and the Etiology of Anorexia Nervosa

1499 words - 6 pages Midterm Paper – Food, Behavior, and Eating Disorders Part I (a, b, c) Media Depiction of the Cultivation of Fragility and its Involvement in the Etiology of Eating Disorders and the Epidemic of Body Dissatisfaction The Virgin Suicides, 1999, Sofia Coppola The Virgin Suicides, 1999, directed by Sofia Coppola, most notably starring Kirsten Dunst, is a film that exemplifies the idealization of female youth and purity. In nineteenth century

How the Media Manipulates the Truth - Frontline and Mcdonald's Angus Beef Burger -

924 words - 4 pages “Whoever holds the power, holds the truth” Truth in the media acts as a tangible concept, where intentional manipulation and deceptive journalism occurs to embellish details in order to present to the audience a proclaimed truth. The relentless pursuit for ratings modifies ethical behaviour as the media distorts and constructs truth to suit an appealing agenda. The lack of moral concerns, desire for image over substance and subversive

Related Papers

Presidency And Media Paper

1603 words - 7 pages and the press, covering The United States Chief Executive has become the number one priority of the President. This change has created a more powerful Presidency and it's relationship with the other branches of government and the public.As the amount of exposure a President recieves has increased, so has his power. With much media attention being given to the White House, the President's ability to effect and shape policy has risen dramatically

Globalisation And The Media Essay

1737 words - 7 pages The media coverage of the September 11 attacks and of the events following have played an important role in the affecting of the publics view about Islam, the war on terror and the Middle East. The media distorts or manipulates information that is being presented to the public. Creating a distorted view of social reality for the individual viewing. Theobald in his article ‘Mystification in the Media: from ‘Ritual Murder’ to the ‘War on Terrorism

Privacy And The Media Essay

1102 words - 5 pages and preventing crime. Two exceptions stated in Article 8 (HRA) to breaching privacy are ‘for the prevention of disorder and crime, for the protection of health...’ The crime prevented here was suicide and in turn Colin’s health was protected. This provides justification for CCTV monitoring and the media infringing Colin’s privacy rights by publishing. To the contrary, it can be argued there is a serious breach of Colin’s privacy rights. He is

The Media And Public Health Essay

1129 words - 5 pages The Media and Public Health Angela Roberson Community and Public Health Lori Bednarchik October 12, 2009 The local and international media play a vital role as the link between health workers and the larger public. Health authorities educate and entrust the media with essential health information, which is then relayed to the public in readily accessible formats through a variety of media channels.  In order to distribute