In this essay I will be exploring the differences between two adverts cinéma and opium which are both created by Yves st laurant and they both represent women in different ways. In the last 50 years women have been represented in different ways throughout media but, are they always shown as sex symbols? As the perfumes are both for women in this case it suggests they are symbol in their own way (one naked touching her self and the other surrounds by men) as the women are the most important. In both adverts the women are initially seen as an object and seem to fit the natural serotype of a sex symbol however looking deeper this may not be the case. The women's movement of the 1960s and 1970s drew inspiration from the civil rights movement. It was made up mainly of members of ...view middle of the document...
The cinema doesn’t really relate to this statement as they are wearing quite upper class clothes, the women is wearing an elegant dress with royal colours beige and black does not she looks like a rebel. However the men are very smart in a black suit and light beige shirt which are the same royal colours as the women, the bows on the women’s dress are very large to make them stand out, the men also have bow ties on in the same style as the women. This could relate to the women of the world and the men to be equal and they all have the same rights. I personally think that both of the perfumes are target at middle age women as its middle class and also the models on the advert around that age are not to old and not to young even though younger people say teenagers may like to purchase it to.
In both of the perfumes the back grounds are black. Black is associated with power, elegance, formality, death, evil and mystery. Black is a mysterious colour associated with fear and the unknown. It usually has a negative connotation but black also denotes strength and authority; it is considered to be a very formal, elegant, and prestigious colour. When designing for a gallery of art or photography, you can use a black or Gray background to make the other colours stand out the adverts do this to make the women stand out. Black also contrasts well with bright colours. Combined with red or orange – other very powerful colours – black gives a very aggressive colour scheme such as in the opium advert, the red hair suggest she is very confident and out going. So they both have a mystery side to the perfume which could intrigue you to buy it. Both have a really dark back ground then the main feature of the image (perfume) is in the brightest colour, they have contrasted both colour to make you understand the importance of the women.