Running head: Global Marketing Research
School of Business
This paper explores the medical tourism that has developed as a result of global marketing and public access. Global health care has developed into a large arena in which patients choose where to have procedures performed. Planned surgeries don’t have to be boring procedures any longer. A person can plan a medical vacation and heal in a resort-like setting. A better understanding of the issues involved and the implications associated will be reviewed.
Monaco’s Princess Grace Hospital Centre offers a world-class medical care facility appealing to many people. It is attractive not only because of the health care delivered, but also because of the beautiful tourism opportunities as well. During a hospital procedure visit one could be at a top-notch vacation destination with a ...view middle of the document...
It is over one million square feet in size and is the largest private hospital in Southeast Asia. Accredited by the Joint Commission International which sets the standards for hospital facilities around the world, it is considered one of the best. Newsweek magazine (2006) labeled the hospital as one of the “10 World Leaders” rating its costs, care, and staffing.
Fred DeMicco, University of Delaware department head of hotel, restaurant and institutional management, states that the “Medical technology has improved vastly in developing nations like India and South Africa. There has been a huge uptrend in international travel, which has had a catalytic effect on medical tourism.” He notes, for example, that Singapore is renowned for the Center for Transfusion Medicine, and it is a World Health Organization Collaborating Center.
Excellent healthcare is now available internationally, but be cautious of insurance limitations when out of the country. Issues that may complicate matters for medical tourism patients may include complicated medical insurance dealings. Patients typically must act as an intermediary between the hospital and the insurance company. Therefore, it is best to consult insurance providers before traveling to determine coverage availability at these resort-like health care facilities.
Another consideration would be emergency issues when traveling abroad. It is noted that just because one has insurance, does NOT mean there will be insurance coverage. It may be best to purchase travel insurance, which provides for medical emergencies prior to traveling into other countries. The insurance could protect against things such as lost baggage and unforeseen health care situations that may even require airlifting patients for emergency care.
The incredible tourism opportunities may be outweighed by the hassles when dealing with one’s insurance company to pay for a medical procedure. It is best to understand one’s insurance coverage prior to utilizing a medical tourism option.
Levack, Kinley, (2007). Out, Sick, Successful Meetings, Apr2007, Volume 56 issue 4, p81-82, 2p.