This website uses cookies to ensure you have the best experience. Learn more

Memorandum Essay

720 words - 3 pages

Collect information about your company, your product, your competition and your target market.
The following report is an Integrated Marketing Communications plan to increase consumer spending. Nice n Neat is a designer boutique for women’s clothing, shoes, and accessories. Nice and Neat is a combination of rural and urban clothes for all women of all ages. We want to increase our yearly profits by 30 percent. We are going to achieve our goal by focusing on classic styles that will blend with trendy styles and will not fade out after a few months. Our classic collection will also include accessories items, and shoes. Accessories are the latest boom in the fashion industry we project a 60 ...view middle of the document...

Be thorough and clear, as the better you understand your target market, the more effectively you can tailor your marketing campaign to it.
•Discuss your positioning in the market. This part of the plan describes attributes of the product or service, its benefits, and how it compares to the competition. If you can, describe your competitive advantage, which means something unique about your product or service, or your company's brand, that sets you apart from and above the competition.
•Create a SWOT analysis that pinpoints the strengths, weaknesses, opportunities, and threats associated with marketing the product or service. This can include aspects such as price, availability, strong competition, and brand elements.
•Examine your local, national, and international competition. This is one of the most important aspects of your marketing plan as it allows you to see exactly what media and messaging they use in their own marketing campaigns, as well as how they reach their market and generate business. Also examine their target market to see if it's the same as yours. If not, discuss how it's different and analyze whether there's...

Other Essays Like Memorandum

Gilette Indonesia Memorandum Case Essay

605 words - 3 pages  HBP Gillette Indonesia Case 1 To: Rigoberto Effio, Business Director, Asia-Pacific Group From: Chester Allan, Country Manager, Indonesia Date: October 23, 1995 Subject: Gillette Indonesia 1996 Campaign Gillette is enjoying a dominant position in the Indonesian razor and blade market, but the rate of growth in the market is not satisfactory. Most of the operations have come from

Lit1 Task 310.1.2 Memorandum Essay

954 words - 4 pages Being called upon to view the business operations and logistics of the current sole proprietor owned operating business entity, it seems as though a change is being needed within the company’s business structure. Since the company’s strategy and goals are changing with the progression of profits and direction of company needs, I have come to a conclusion on the best change the company can undergo to become even more successful and raise profits

Post Bus311 Full Course [ Unit 7 Powerpoint Presentation , Memorandum Mid Term Final and All Discussions

2459 words - 10 pages POST BUS311 full course [ unit 7 Powerpoint Presentation ,Memorandum mid term final and all discussions U1.1 DB: Effective Business and Interpersonal Comm Issues relating to ethics are often not black or white. What is your reaction to the following scenario? There is not always a clear answer. You have taken the initiative to propose a comprehensive user manual for customers – something that has not existed before. You have come up with

Company Law

2430 words - 10 pages THE CATHOLIC UNIVERSITY OF EASTERN AFRICA UNIT CODE: CMM 411 UNIT NAME: COMPANY LAW DATE DUE: 16- 3- 12 NAME: STEVE MONG’ARE OMBUI LECTURER: RONALD OJUKU MOMANYI ASSIGNMENT The memorandum of Association of a company is a document that governs the relationship between the company and the outside. It is the constitution that provides the foundation on which its structure is built. It is a key document that is required for

Army Flipl

590 words - 3 pages consumed in use may be posted as a loss on property book records using a memorandum for record, provided-— a. The memorandum states the circumstances under which the property was consumed in use, and the date of the occurrence. b. The property is identified by stock number, nomenclature, and quantity. If the property is a serial numbered item, the serial number(s) is entered. c. The memorandum for record is signed by the commander for whom

Accountability in Reporting Memo

633 words - 3 pages Memorandum To: CC: From: Stephanie Copenhaver Date: 7/6/2015 Re: Accountability in Reporting Memo To whom it may concern: This memorandum is going to explain how increasing scrutiny and demand for accountability by the public has influenced reporting for not-for-profit and government entities. First, it must be understood on where the money is coming in from to these types of entities. The not-for –profit sector receives money

Legal Procedures to Starting a Business

826 words - 4 pages value was affixed to the memorandum of association regardless of the company’s authorized capital. Provision of Pay order in lieu of stamp was passed on 20 January 2010 (SRO # 21-Law) under The Stamp Duty (Additional Modes of Payment Act 1974). Applicants do not need any-more to buy physical special adhesive stamps. Payment can be made to the designated bank accounts of the Treasury. Previously all the fees were supposed to be deposited only in

Commercial Law

2717 words - 11 pages ASSIGNMENT ON COMMERCIAL LAW ASSIGNMENT ON COMMERCIAL LAW CHAPTER-1&2 CHAPTER-1&2 12.What are the effects of the memorandum and the article after they are registered THE LEGAL EFFECTS OF THE MEMORANDUM The Contractual Powers of a Company A Company or a Corporation is an artificial person created by law. It is a legal person capable of suing

Castomer Satisfaction in Commercial Bank

2124 words - 9 pages Law 1. Define company? How many kinds of companies? Distinguish between private Ltd. and public Ltd. company. 2. What is Memorandum of Association? What are the elements of Memorandum of Association? What are the stages in the formation of a company? 3. What is capital? Describe briefly the source of companies’ capital? Define share? Describe briefly the classification of share? 4. Define contract? Describe briefly the essential


2304 words - 10 pages NOTES ON ‘ULTRA VIRES’, DOCRINE OF “CONSTRUCTIVE NOTICE” and “INDOOR MANAGEMENT”, and “PRE-INCORPORATION CONTRACTS” Ultra vires means, beyond power or beyond the objects as stipulated in the “objects clause” of the Memorandum of Association of the company. Intra vires means within power, or within objects. Why Objects? Why Objects clause? -The ownership of the Corporate capital vests in the company but

Overriding Concerns and Recommendations for Action Weymouth Steel Corporation

547 words - 3 pages Date: Wednesday, February 17, 2010 To: Mr. Harrison From: [Name Here] Subject: Overriding concerns and recommendations for action regarding salary increases, improved benefits and termination of employees This memorandum details the action plan that is needed to address the current situation of Weymouth Steel Corporation. The upper management of Weymouth Steel Corporation is faced with a challenging scenario of communicating

Related Papers

Memorandum Essay

532 words - 3 pages Beebe Medical Center HCS/514 04/08/2013 MEMORANDUM TO: Chief Executive Officer FROM: Team leader DATE: April 08, 2013 SUBJECT: Beebe Medical Center CC: Beebe Medical Centre was “founded in 1916 by two physician brothers, Drs. James Beebe and Richard C. Beebe (Beebe Medical Center, 2013)”, who wanted to bring modern medicine to a rural area. Originally named Beebe Hospital and possessing only three beds, it was the

Memorandum Essay

3943 words - 16 pages OFFICE MEMORANDUM TO: XXXXXXXXXX FROM: XXXXXXXXXX DATE: December 3, 2005 RE: Office Memo on David Harrison’s Plain View Doctrine Case I. FACTS On July 30, 2004, the home of David Harrison was searched by two federal officers pursuant to a valid

Memorandum Paper Database

849 words - 4 pages 18.5/20 Database Memorandum Paper J. S CIS/319 –Computer and Information Processing 07/23/2012 Prepare a 2- to 3-page memorandum analyzing the use of databases in a business environment. Include what database applications should be used: Microsoft® Access®, IBM® DB2®, Oracle®, and so on. Conclude by proposing improvements. For large organizations, restrict the scope of the paper to the department in which you work. The use of

Memorandum: Contract Creation And Management Essay

943 words - 4 pages MEMORANDUM: CONTRACT CREATION AND MANAGEMENT TO: John Sullivan FROM: Jon Sorrell DATE: October 27, 2006 SUBJECT: Legal Environment of Business: Contract Creation and Management The Issues In the case of Span Systems of California and Citizen-Schwarz AG of Germany, management is essential in forging the proper attitudes and remedies necessary to maintain the current contract. The facts of the case is that Span Systems are under a one