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Memorandum Essay

720 words - 3 pages

Collect information about your company, your product, your competition and your target market.
The following report is an Integrated Marketing Communications plan to increase consumer spending. Nice n Neat is a designer boutique for women’s clothing, shoes, and accessories. Nice and Neat is a combination of rural and urban clothes for all women of all ages. We want to increase our yearly profits by 30 percent. We are going to achieve our goal by focusing on classic styles that will blend with trendy styles and will not fade out after a few months. Our classic collection will also include accessories items, and shoes. Accessories are the latest boom in the fashion industry we project a 60 ...view middle of the document...

Be thorough and clear, as the better you understand your target market, the more effectively you can tailor your marketing campaign to it.
•Discuss your positioning in the market. This part of the plan describes attributes of the product or service, its benefits, and how it compares to the competition. If you can, describe your competitive advantage, which means something unique about your product or service, or your company's brand, that sets you apart from and above the competition.
•Create a SWOT analysis that pinpoints the strengths, weaknesses, opportunities, and threats associated with marketing the product or service. This can include aspects such as price, availability, strong competition, and brand elements.
•Examine your local, national, and international competition. This is one of the most important aspects of your marketing plan as it allows you to see exactly what media and messaging they use in their own marketing campaigns, as well as how they reach their market and generate business. Also examine their target market to see if it's the same as yours. If not, discuss how it's different and analyze whether there's...

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