This website uses cookies to ensure you have the best experience. Learn more

Mgt 521 Coca Cola Co. Part 3

1547 words - 7 pages

Coca Cola Co. Part III
MGT 521
Professor’s Name

Coca Cola Co. Part III
Coca Cola history starts in Atlanta, Georgia with only one product inside a little pharmacy with sales of less than a dozen a day. 125 years later Coca Cola is all around the globe with over a billion sales a day in more than 200 countries. Coca Cola states that “because of the local nature of our business, we are in the unique position to contribute to the economic vitality of even the most remote communities around the world (Coca Cola, 2012).
Economic Trends
Coca Cola’s head quarter are in Atlanta and as part of many Fortune 500 companies that share this major city, Coca Cola enjoys ...view middle of the document...

Sometimes these risks come with changes and adaptations that Coca Cola must accept to better the company. Some of the risks Coca Cola may encounter is the obesity trend and health issues, competition, financial performance, changes in accounting standards, and many more.
Getting in depth with the different risks, obesity and health issues is a concern that is seizing the attention of consumers, health officials, and even government. Each of them is trying to conscientize the damages that sugary products like Coca Cola is affecting the community. Government wants to regulate by adding more taxes to the beverages and also there has been a rumor that consumers will be fined if they are purchasing more than 12 onces of soft drinks at conviniece stores. Now competition is another risk that companies face, Coca Cola’s biggest rival is Pepsi, that is why the company must stay at the top with innovative ideas and good marketing, keeping consumers interested. “Our ability to gain or maintain share of sales or gross margins in the global market or in various local markets may be limited as a result of actions by competitors” (Coca Cola, 2012). Financial risk is the one that worries any company the most when there is recession. Consumers usually have a tendency to make cuts to make ends meet, and sometimes products like the ones offered by Coca Cola are additional in the customer’s list. Now in the accounting aspect “new standards could have a significant effecton our reported results for the affected periods” (Coca Cola, 2012).
Tactical Planning
Coca Cola’s tactical plan is to come up with ways to expand the company. More marketing planning is needed to gets customer’s attention to the product, the company as well needs to review if there is a market that can be developed into a new product. Coca Cola also has to keep up with the competition by finding out the size of the markets around the world.By performing a market sizing analysis, Coca Cola must execute a study to find out how many product consumers have in a specific area. Collecting global data, through survey, the company can authenticate the amount of residents in the area and throughout that survey Coca Cola can also can verified the fraction of the population that use the company’s products. If Coca Cola completes the surveys all through a specific region, will help the company organize themselves and follow the right path to target the market that is lacking of their services and products.
After surveying the market, Coca Cola should strategically target the areas that are not using the product, find out if it is because the region do not recognize the product, or is it because competition is controlling that sector. Using that same study the company should be able to accommodate the needs of the market and implement a tactical plan to guarantee that new consumers purchase the product. Studies mostly shows what a company lacks to impress the customers. Paying...

Other Essays Like Mgt 521 Coca Cola Co. Part 3

Coco-Cola Business Strategy Essay

1086 words - 5 pages Strategy-Enviroment Fit The Coca-Cola Co. The biggest multinational beverage company Coca-Cola was born in 1892 by Asa Griggs Candler in Georgia. Today The Coca-Cola company is selling more than 400 brands in 200 countries and 94% of the world population knows or heard about the Coca-Cola company by their product Coca-Cola, Coke, Cola or Coca etc., possibly it is the most recognized carbonated beverage company in the world (Sivny

Coca-Cola (China), Key Success Factors Analysis

5762 words - 24 pages work and thus at all levels of Posts are making quite a lot of backbone and management expert, which for the company's long-term development has laid a solid foundation. 3, the enterprise culture Enterprise culture is a company personnel work habits and style. Coca-Cola (China) Co., Ltd. effectively inherited and developed the Coca-Cola Company introduced the long-term accumulation and the world's positive, lively and

"Soda Wars" This Essay Is About Coca-Cola In The International Market

3068 words - 13 pages , which is privately owned. Coca-Cola has invested almost $25 million into 2 factories. These factories are double the size of the factory Pepsi has in Bucharest. Moreover, Coca-Cola has a partnership with a local company, Ci-Co, in Bucharest and Brasov. Ci-Co has planned an aggressive publicity campaign and has sponsored local sporting and cultural events. Lastly, Romanians drink Coke because it is a powerful western symbol, which was once

Sustainability Motto of Coca Cola

3382 words - 14 pages by Forbes Coca Cola stand as 3rd most valuable brand which has a value of $74 Billion. In terms of sustainability the company has touched many segments but the 3 W’s namely women, water and well being are the prime concern of Coca Cola. #5by20, an initiative for women empowerment by Coca Cola has changed the lives of so many females across the globe. Coca Cola as a part of its sustainability mission has tried for empowering women by launching #5

Coca-Cola Market Analysis

553 words - 3 pages plan was brought about through management at Coca-Cola being thorough in testing and examining the overseas market and understanding what the consumer’s desires were. Psychological factors that influence Coca-Cola product purchases Advertising is an intricate part of any company’s success. This avenue allows the company to play on the consumers psyche by using images and sounds that will hopefully spur the consumer into purchasing

Organizaional goals

550 words - 3 pages  Organizational Planning Barzan Waisi MGT/512 March, 26, 2013 Diane Deaton Organizational Planning 1. The company name is: Coca-Cola 2. The company’s internal and external stakeholders are: Internal stakeholders External stakeholders Owners Customers Shareholders Suppliers Board of Directors Competitors Employees 3. The company’s mission and vision are 1-To refresh the world. 2- To

Coca-Cola Strategic Analysis

4993 words - 20 pages joined the World Economic Forum’s Workplace Wellness Alliance as part of their goal to help the associates achieve active, healthy lifestyles. Workplace 2020, their ambitious endeavor to re-imagine, renew and renovate the headquarters campus, is being completed with associate well-being and sustainability as key objectives. Product safety & quality: The Coca-Cola Company strives to deliver safe products of the highest quality. It ensures

Coke Pepsi Case Study

3415 words - 14 pages ? First, this essay explains the reasons that the carbonated soft drink industry is so profitable and lucrative. In the carbonated soft drink industry, there are a few major players that produce majority of the carbonated beverages, namely Coca-Cola, and Pepsi Co. The reasons for the soft drink industry being so profitable is that they are: 1) cheap to produce concentrate for bottling and fountain sales; 2) companies have direct distributors; 3

Marketing Principles

4287 words - 18 pages Unit 4- Marketing Principles – Level 4 Table of Contents Introduction 3 About Coca Cola 3 Benefits and costs of a Marketing orientation for a selected organisation 4 Macro and Micro environmental factors which influence marketing decisions 5 Propose segmentation criteria to be used for products in different markets 6 Choose a targeting strategy for a selected product / service 7 How buyer behaviour affects marketing


3137 words - 13 pages pharmaceutical elixirs were developed in the United States and in 1886 Dr. Pepper, Moxie, and Coca-Cola were introduced to the public by their perspective developers. Running head: THE COCA-COLA COMPANY 3 In 2011 Coca-Cola celebrated their 125th anniversary. Pharmacist John Pemberton created the Coca-Cola syrup and brought it to Jacob’s pharmacy in Atlanta, Georgia. William Venable, the counterman at Jacobs’s pharmacy, added a shot of

Are You an Investment Analyst?

1849 words - 8 pages due to events, and stock analysis for both organizations. The name of the organizations this paper will mention will be PepsiCo and Coca Cola. These organizations are part of the beverage industry and provide several different food products for customers. These organizations do consider the fact that major markets must include a continual efforts in competitive position in the market for the future. In the market the financial performance

Related Papers

Coca Cola Vs Pepsi Co Essay

1095 words - 5 pages 1. Compare the pension plans of Coca-Cola and PepsiCo, including type of plan and funded status at 2007 year-end. Coca Cola has the defined contribution plan that includes all U.S. employees and some international employees, which are funded in accordance with local laws and income tax regulations. This is a plan that both, the employer and the employee make contributions. Coca-Cola match 100% of participants’ contribution up to a maximum of 3

Mgt 521 Final Exam Latest Online Homework Help

1795 words - 8 pages 2 (With 3 Responses) MGT 521 Week 2 DQ 3 (With 3 Responses) MGT 521 Week 2 DQ 4 (With 3 Responses) MGT 521 Week 2 Functional Areas of Business Paper MGT 521 Week 2 Personal Professional Development Plan Activity Part 3 MGT 521 Week 2 Quiz or Knowledge Check (Latest) MGT 521 Week 2 Summary MGT 521 Week 2 Complete MGT 521 Week 3 DQ 1 (With 3 Responses) MGT 521 Week 3 DQ 2 (With 3 Responses) MGT 521 Week 3 DQ 3 (With 3 Responses) MGT 521

Mgt 521 Final Exam Latest Question Answers

1990 words - 8 pages Business Paper MGT 521 Week 2 Personal Professional Development Plan Activity Part 3 MGT 521 Week 2 Quiz or Knowledge Check (Latest) MGT 521 Week 2 Summary MGT 521 Week 2 Complete MGT 521 Week 3 DQ 1 (With 3 Responses) MGT 521 Week 3 DQ 2 (With 3 Responses) MGT 521 Week 3 DQ 3 (With 3 Responses) MGT 521 Week 3 DQ 4 (With 3 Responses) MGT 521 Week 3 Organizational Planning MGT 521 Week 3 Personal Professional Development Plan Activity Part

Coca Cola Essay

3140 words - 13 pages the internal and external environment that assist in developing strategy planning process (Finch 2012). SWOT analysis provides information that match the firm’s resources and capabilities to the competitive environment in which it operates. Strengths of Coca-Cola have been holding a large part of world culture for a very long time. Coca-Cola has focused on brand image and brand loyalty along with providing supreme taste and quality. The Coca-Cola