This website uses cookies to ensure you have the best experience. Learn more

Mis The E Commerce Essay

1205 words - 5 pages

Electronic Commerce Strategies for the New Economy
“Marketing of an E-Commerce Giant and the Uncertain Future of Atoms to Bits” (Chapter 4)


MIS
채상미 교수님

1001406 정소윤
1269045 신채은
1285086 윤해진
1385059 박정수

Introduction
In this chapter of the online textbook, our main goal was to understand how technology helps firms craft and reinforce competitive advantage. The big firm, Netflix will be used as our main example. In order to understand the big picture, it is crucial to understand the basics of the two services operating under the Netflix business model. Also we will talk about how the firm experienced wild swings in technology shifts from obsolete models to the firm’s ...view middle of the document...

The first section will be about the original obsolete technology method; “DVD-by-mail strategy” and the second part will talk about how technology kicked in and advanced the overall system. Main parts that technology helped create was that it allowed the firm to develop assets such as scale, brand, and switching costs that combined to place the firm at the top of its industry. The second method that they decide to use is the “atoms and bits” method which is sending bits over the internet. Although Netflix was successful, the success was through much struggle.
Start-off Method
Netflix’s start-off method was through manual DVD-by-mail service at a flat rate subscription fee. Under this method the customers only had to pay the fixed price and no late fees or mailing fees were charged. The customers get to choose their movie online at Netflix.com and they would receive the DVD by mail in less than coupe days. On the website, the consumers can rate the movie or see recommendations base on previous choice of movies and check out details and share viewing habits. Although this breakthrough method abled Netflix to grow into a giant, it was still not enough to continue its atop position in its industry. Hastings knew that he would have to change the method into streaming. He adopted the new method of streaming and now when customers go on Netflix.com, the default option is unlimited streaming and not a word about DVD mailing service could be found. Nowadays the streaming service is not only available on TV but through PCs, tablets, smart phones and interned connected televisions, etc.
Customer Data: Key to success and building trust
One of the reasons why Netflix was successful is due to its management in customer data. Data is collected when customers rate movies they have seen before and the customer’s preference is fed into a proprietary Netflix recommendation system called Cinematch. Cinematch uses a software technology also known as collaborative filtering. Collaborative filtering is a classification of software that monitors trends among customers and uses this data to personalize an individuals’ experience. It turned out that customers really enjoyed and trusted Cinematch. 60% of recommended movies were chosen by customers.
Cinematch data not only benefits customers but also helps Netflix as well with operational advantages. The firm examines inventory availability in the warehouse closest to a given customer and tailors recommendations to favor movies that are in stock so that customers do not get frustrated for the delay. Additionally, by leveraging...

Other Essays Like Mis the E Commerce

E-Commerce: Payment Systems And Security The List Of Payment Solutions

2523 words - 11 pages E-Commerce: Payment Systems and Security The list of payment solutions for e-commerce seems to be endless. Many banks and ISPs have adapted their own e-commerce payment systems where compatibility has not been considered. However, it seems that everything is currently pointing towards SET (Secure Electronic Transaction) as becoming the standard to follow.The first payment methods for services that took place over the internet were conventional

Comm 470 Week 1-Dq 1 - Chapter 1 of Electronic Commerce 2008 Introduces a Number of Distinctions Between Different Types of Organizations and Activities Related to the Virtual Economy—E-Commerce...

885 words - 4 pages distinctions between different types of organizations and activities related to the virtual economy—e-commerce versus e-business, for example. How and where are these distinctions useful? So first, we need to define the differences between e-business and e-commerce. e-business involves email, texting, instant messaging, video conferencing, e-faxing, online collaboration, marketing, advertising. e-commerce involves an exchange of monetary funds

Mis Questions and Anwers

3705 words - 15 pages are also becoming flexible among employees as MIS help their work easier and faster and most especially, software allows them conduct major decisions with less supervision. Furthermore, easy communications systems help businesses attract services provided by another firm. Referring to previous example (the manufacturing firm), outsourcing production and transportation is a smart option to reduce transaction cost and/or maintenance cost

Integration of Mis Books

525 words - 3 pages books talk about the basics of an information system, creating and encoding records on a database using software and how to correctly analyze and properly maintain the information in the database using a certain combination. The first reference mainly talks about those mentioned above about MIS. Understanding e-Commerce well can be an advantage because it can be a business’ strategy. We can also learn about enterprise infrastructures, supply

Laudon Ch5

3522 words - 15 pages Business-to-Business (B2B) Electronic Commerce: New Efficiencies and Relationships 410 10.3 M-Commerce 413 M-Commerce Services and Applications 413 • Accessing Information from the Wireless Web 415 • M-Commerce Challenges 415 10.4 Electronic Commerce Payment Systems 416 Types of Electronic Payment Systems 416 • Digital Payment Systems for MCommerce 417 10.5 Hands-on MIS 418 Achieving Operational Excellence: Developing an E-Commerce Strategy: Dirt Bikes

Mba Course

989 words - 4 pages E-commerce in China Abstract E-commerce, namely electronic commerce, refers to an industry where people can conduct business through electronic systems. It uses the Internet as the main mode to provide service. The development of E-commerce is greatly concerned by people. The environment of E-commerce in China keeps improving. At the same time, more and more consumers accept online shopping. At present, China’s B2C E-commerce market is

E-Commerce

857 words - 4 pages The Evolution of E-Commerce Information E-commerce evolution has allowed companies to go from storing data on paper in physical filing cabinets to digital storage of much more data on servers. Electronic storage and processing has allowed companies to increase both the volume and speed of data storage and processing. Forecasting that used to be done manually with calculators is now rapid and more extensive using spreadsheets and dedicated

Mcbride's Financial Services

1043 words - 5 pages . The e-mail publishing works by providing an offer to the consumer if he or she comes to the site and signs up for a newsletter. McBride must give the customers content that he or she would enjoy than he or she will stay with McBride’s. One of the most important types of advertising for new customers is networking. Networking give the small businesses will make friends with the chamber of commerce that will get the business name into the

Christianity vs Islam

2101 words - 9 pages Term Paper: A Key Concept in Information Systems On a daily basis, for many Americans ecommerce is something we participate in. For example online bill payment, or purchasing from an e-tailer are a few ecommerce transaction we make. By definition, ecommerce or electronic commerce, is the purchasing and selling of products or services via the internet. About 40 years ago ecommerce was introduced and, to this day, it continues to grow

E Commerce in Bangladesh

597 words - 3 pages E-COMMERCE What is E-Commerce E-commerce is Electronic Commerce which means buying and selling of goods and services over electronic systems through Internet and other computer networks . Ecommerce provides a quick and convenient way of exchanging goods and services both regionally and globally. The most popular medium in which e-Commerce is conducted is ● Electronic Data Interchange (EDI) ● Electronic mail (E-mail) ● World Wide Web (WWW

Ecommerce

879 words - 4 pages The Impact of E-Commerce Willie M. Gray GB 365 Legal Environment of Business Miles College Instructor: Wendy M. Stewart October 13, 2015 Abstract Today’s economy is truly a global one, allowing a lot more room to maneuver and focus on providing customers with a value product ensuring success. E commerce has made a profound impact on society, people can shop online in the privacy of their own homes without ever having to leave. This

Related Papers

The Challenges Of E Commerce Essay

1417 words - 6 pages The Challenges of E-Commerce MKT552 The Challenges of E-Commerce Today’s business managers face many challenges when migrating a traditional ‘brick and mortar’ company to that which is now known as the evolutionary ‘click and mortar’ business model – that is, a business that operates in the Internet market space. To stand boldly in the face of challenges presented by the networked economy, firms must develop competencies that enable not

The Benefits Of E Commerce To The Small Business Owner

1900 words - 8 pages Executives used to imagine their companies as the center of a solar system orbited by suppliers and customers. The Internet is changing that dramatically. Now the customer is becoming the center of the entire business universe. E-commerce relates to that part of e-business that includes transactions that involve money. The larger concept of e-business, however, goes well beyond buying and selling items on the Internet. E-business is

Do Insurance Industries Lag Behind The E Commerce?

3094 words - 13 pages Overview:Shadow Insurance Regulation Committee (2000) mentioned that Electronic commerce is quickly emerging as a particularly visible and spectacular incarnation of globalization. The rapid expansion of electronic transactions constitutes an unprecedented opportunity for trade and development. The growing importance of Electronic Commerce (E-Commerce) represents a watershed event for insurance markets and institutions, as it does for most

The Legal Barriers In E Commerce And To What Extend The E Commerce Act 2006 Manage To Overcome The Barriers

1896 words - 8 pages The advent of internet has transformed the traditional marketing model and system. Besides functioning as a communication medium, internet has been used as a market space where buyers and sellers exchange information, goods and services without the hindrance of time and geographical constraints. Commercial activity on the internet which is known as e-commerce is a recent and rapidly growing business medium. However, despite of its rapid growth