MKT 421 Final Exam
Introduction The MKT 421 final exam deals with the basic concepts of marketing and its functionality in the world of business. Marketing is embedded in everything we do—from the clothes we wear, to the Web sites we click on, to the ads we see. The purpose of MKT 421 individual and team assignments is to make the students aware about the numerous strategies employed in different industries and their significance. There is a widespread notion among the masses that marketing is only restricted to selling or advertising about the product/service in television or newspapers. However, the Marketing 421 final exam makes it clear to the students that marketing is a combination of ...view middle of the document...
How to answer? The questions in the MKT 421 week assignments are framed with the motive to make the students accustomed with the entire structure of successful marketing plan. The answers to the multiple choice questions are drafted in a manner that the students instead of getting confused among the options, spot the correct answer by understanding the basic concepts of
the market and marketing. MKT 421 final exam answers give the students an idea about apply logic to the real problems associated with the real world. It enables the students to think critically on the circumstances of life/work. The focus of MKT 421 week individual assignments is to help them carefully evaluate all the necessary parameters required prior to taking a decision. The questions relate to the positioning of business, market and customer research, authority, professional relationships, etc. MKT 421 final exam answers free In addition, the paper contains an exclusive section for the students, the MKT 421 final exam answers free. The section comprises of answers to some of the questions as example for the students to understand the manner of writing the marketing final exam. The sole purpose of providing the answers to the students is to motivate the students to apply the concepts they have learned in class to the real world of business. Moreover, the MKT 421 Marketing final exam answers are a means to allow the students to understand various strategies to link the business objectives to the actions and resources to accomplish company goals. The MKT 421 marketing mix paper is a complete package to learn the concepts and the practical application of the marketing concepts of business. The paper gives emphasis on imparting practical knowledge related to all the activities required to sustain and grow in the marketplace, rather than restricting the scope of questions only to theoretical concepts. Questions to MKT 421 Final Exam are as follow: 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here? A. Price B. Promotion C. Product D. Place
3) Marketing strategy planners should recognize that: A. target markets should not be large and spread out B. mass marketing is often very effective and desirable C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets D. target marketing is not limited to small market segments
MKT 421 Final Exam
4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers...