Mkt 571 Week 4 Quiz Complete Assignment Help

779 words - 4 pages

1.Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
• Strategic marketing system
• Vertical marketing system
• Horizontal marketing system
• Conventional marketing system

2.What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
• Market-penetration pricing
• Sensitive pricing
• Target pricing
• Market skimming

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3.Which strategy is appropriate when there is low brand loyalty in ...view middle of the document...

When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
• break-even current profit
• negative current profit
• maximum current profit
• lowest current profit

10.What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
• Rectangular marketing system
• Conventional marketing system
• Horizontal marketing system
• Vertical marketing system

Find the quiz answers here MKT 571 Week 4 Quiz

11.What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
• Sale
• Offset
• Auction
• Barter

12.What mode of entry is it when local and foreign investors share ownership and control?
• Direct investment
• Sole proprietor
• Foreign investment
• Joint venture

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13.When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
• buyback arrangement
• free trade agreements
• price adaptation
• trade agreements

14.What is a simple way to engage in international marketing?
• Cultural attainment
• Licensing
• Travel abroad
• Communications

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15.What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
• Triangular marketing system
• Horizontal marketing system
• Rectangular marketing system
• Vertical marketing system

16.Which companies have launched a website without any previous existence as a firm?
• Brick-and-click
• Employee-centered...

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