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Mkt 571 Week 4 Quiz Uop Home Work Help

871 words - 4 pages

1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
• Strategic marketing system
• Vertical marketing system
• Horizontal marketing system
• Conventional marketing system

2. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
• Market-penetration pricing
• Sensitive pricing
• Target pricing
• Market skimming

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3. Which strategy is ...view middle of the document...

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9. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
• break-even current profit
• negative current profit
• maximum current profit
• lowest current profit

10. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
• Rectangular marketing system
• Conventional marketing system
• Horizontal marketing system
• Vertical marketing system

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11. What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
• Sale
• Offset
• Auction
• Barter

12. What mode of entry is it when local and foreign investors share ownership and control?
• Direct investment
• Sole proprietor
• Foreign investment
• Joint venture

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13. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
• buyback arrangement
• free trade agreements
• price adaptation
• trade agreements

14. What is a simple way to engage in international marketing?
• Cultural attainment
• Licensing
• Travel abroad
• Communications

15. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
• Triangular marketing system
• Horizontal marketing system
• Rectangular marketing system
• Vertical marketing system

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16. Which companies have launched a website without any previous existence as a firm?
• Brick-and-click
...

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