Mother Dairy Essay

739 words - 3 pages

Mother Dairy, set up under the Operation Flood program in Delhi in 1974, is a wholly owned subsidiary of National Dairy Development Board (NDDB) of India. Mother Dairy's range of products include the brands Mother Dairy (milk, milk products, curd, ice cream, butter, dairy whitener etc), Dhara (range of edible oils) and Safal (range of fresh fruits and vegetables, frozen vegetables, fruit juices).
Mother Dairy – Delhi was set up in 1974 under the Operation Flood Programme. It is now a subsidiary company of a wholly owned company of the National Dairy Development Board (NDDB). Mother Dairy markets & sells dairy products under the Mother Dairy brand (like Liquid Milk, Dahi, Ice creams, Dairy ...view middle of the document...

Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified organization. Moreover, its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL)-Department of Science and Technology, Government of India.
The company markets more then 2.2 million litres of milk daily in Delhi and surrounding areas of Western U.P. and Haryana, Mumbai and Hyderabad. Mother Dairy Milk has a market share of 66% in the branded sector in Delhi where it sells 2 million litres of milk daily and undertakes its marketing operations through more then 10,000 retail outlets. There are 780 exclusive outlets of mother Dairy out of this.
The company’s unique distribution network of bulk vending booths, retail outlets and mobile units give it a significant competitive advantage. Mother Dairy ice creams launched in the year 1995 have been showing a continuous growth over the years, and today boasts of approximately 62% market share in Delhi and NCR. Other than Delhi and NCR, Mother Dairy ice creams are now also available in the markets of UP, Punjab, Rajasthan, Uttaranchal, Mumbai and Kolkata.
Mother Dairy also manufactures and markets a wide range of dairy products that include Butter, Dahi, Ghee, Cheese, Dairy Whitener, and...

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