Mtv Network: The Arabian Challenge Essay

3282 words - 14 pages

MTV Network: The Arabian Challenge

Table of Contents

Introduction 3
MTV Networks: The Arabian Challenge 3
Major Problems 3
Cross-Culture Negotiations and Decision Making 4
Case Question #1 5
Case Question #2 7
Recommendations 7
Works Cited 9


There are many challenges that a company faces when they are expanding operations to compete in a global market. Factors such as culture, economy, and government regulations are challenges that many companies face in order to compete and expand into a global market. Negotiation is a key term that is the platform that allows organizations to develop and diverge into other countries and nations. Building relationships ...view middle of the document...

Major Problems

The first challenge was deciding on the audience and identifying cultural elements. They needed to find the balance between delivering international quality music in a culturally sensitive environment. Another major obstacle MTV was faced with was the ability to find the balance and designing programming that accommodates to the Arabian culture, while also keeping a competitive advantage. Many Middle Eastern countries are highly regulated government and deep in cultural traditions. The explicit programming and music MTV highlights in the western cultures would not be the perfect fit for the Arabian culture. There needed to be a solution that would help MTV bridge the gap and cater to their new audience.

Moreover, after conducting extenuating research and acting as a culturally unifying force, MTV was preparing for a launch into the Middle East. This occasion was one of the biggest and most gratifying events in MTV’s and Arabian history. MTV was able to overcome and adapt, and in the end still be able to provide a service to the nation. There were also some key leaders from the American side as well as from the Arabian culture that helped MTV along the way. The launch proved to be a success and created new jobs; new business ventures, and opened the airway into the Middle East. “The launch of MTV”60th channel is a chance to correct misconceptions of the region…the one thing that music can do is act as a unifying cultural force across regions (Deresky, 2011).”

Continuing, MTV also had to overcome the obstacle of identifying resources and human capital to outline the television shows and music that would be aired on the network. Many Middle Eastern countries are high-context cultures and rely heavily on tradition. This is a challenge MTV faced regarding developing content for the Arabian network. Overall, MTV faced several barriers before they were able to launch their network; however, with the help of many people in the Arabian countries they were able to successfully launch their network.

Cross-Culture Negotiations and Decision Making

Issue Overview

Chapter five of the textbook discusses the concerns and processes of cross-cultural negotiation as well as using the influence of culture on decision making. One of the greatest struggles MTV had to overcome in launching their network in the Middle East was between the explicit content portrayed on MTV and the conservative culture prevalent in the Middle Eastern region. MTV’s research of the Arab culture and the negotiation process that followed was imperative to the success of their business venture.

The Negotiation Process

Negotiation is defined as the process of discussion where two or more parties try to come to a mutually accepted agreement. (Deresky, 2011) Chapter Five of our textbook describes the five main steps in the negotiation process: preparation, relationship building, exchange of task-related information, persuasion, and...

Other Essays Like Mtv Network: the Arabian Challenge

Wireless Network: Is it right for you?

358 words - 2 pages How do you choose the right wireless network setup and configure it properly? What are the advantages to having a wireless network over a wired one? Well for one the wired networks have to have a montage of wires all over your office or home. They must all be connected to a central switch called a hub. This often involves stringing cables through walls and ceilings and can present a challenge for anyone.If the computers in your office or home

Written Case Analysis

1629 words - 7 pages company Viacom. She was dealt a challenging situation when initially asked to launch the network station in Latin America. Taran is given direction to solicit resources and support from MTV personnel, but these employees are not familiar with the Nickelodeon brand and hold obvious bias toward their own network (MTV). Despite this situation, one MTV employee still gives Taran very high praise for not only involving all departments of the organization

Legendary Advertisers

4001 words - 17 pages architects of the Creative Revolution in American advertising in the 1960s. Lois participated completely or at least partly in the creation of some of the most brilliant and unforgettable ads in history. Because of his brilliant campaigns, giants of consumerism such as Tommy Hilfiger, Jiffy Lube, ESPN, MTV, and many others have deep-rooted themselves in American culture.Even though Lois was criticized for clamming others work as his own, the

I Need Youe Help

989 words - 4 pages changes, becomes contagious, memorable * The Power of Context * The Bystander Effect The three explanations for why syphilis tipped * Crack and high sex use * Breakdown of medical services in poor neighborhoods * Physical changes in heavily depressed areas 12.) Someone who is “well-connected” enjoys a large number of network ties of people they know and those they do not. A connector is a person who bridges a

Heidi Roizen Case Study

1813 words - 8 pages . Entrepreneurial networks provide a wider reach across job functions and industries but also rely heavily on secondary relationships and “weak ties.” In reality, networks rich in weak ties are beneficial when it comes to career progression, match making and influencing the decisions of others (Pfeffer, 34). These are the arenas in which Heidi specializes in and therefore explain her rainmaker network strategy. Strong ties do challenge an

Why Qatar Will Remain a Leader in Gulf Region

1750 words - 7 pages countries and promote unity among them. Therefore, these countries have been able to evade these challenges, and Qatar has continued to be their leader in fighting this threats. “Qatar has entered into alliance with some external powers in order to strengthen its security”. Historically, the Qatar’s political leaders have continuously sought protective alliances with the external authorities like U.S; in line with overlapping tribal alliances network

Usama Bin Laden

1342 words - 6 pages the Arabian Peninsula. To advance his agenda of expelling the U.S. from the Islamic world, he worked with other anti-Western fundamentalists to organize a secretive, highly compartmentalized terrorist network, known as al-Qaida. It is through his upbringing, education, culture, and wars in Islamic countries, that Osama bin Laden has sought to purge the Islamic world of the influences that he believes have corrupted and degraded it. Osama bin

Next Generation Network Solutions and Market Opportunities, Size, Share, Trends, Growth, Industry

536 words - 3 pages Opportunities and Forecast 2013 – 2018 LTE Strategy 2013 – 2018 Enquire About Report: Next Generation Network OSS/BSS Market and Forecast 2013-2018 Next Generation Digital Entertainment: CDN Delivery + DRM Challenge + Market Forecast 2013 – 2018 The Future of Direct Communications Technologies and Proximity

Security Policy Framework

1330 words - 6 pages be required to sign user agreement and adhere to all AUP’s that are set, this will clearly set out where security responsibilities lie and the consequences of those actions. The workstation domain can be another challenge with keeping up with inventories, making sure that they all stay within compliance, having unauthorized workstation access, viruses, and malicious codes so to help reduce that challenge we will push patches on the network to

Security Threats

606 words - 3 pages campuses. I will discuss each of the threats in this report. College students love new technology and each year smaller and more powerful devices are hitting the market. Students on the campus have a variety of devices ranging from cell phones, tablets, and laptops. These devices connect to the campus network and are used by students to check email, class schedules, get grades, and many other uses. The challenge is to allow these devices the necessary

Virgin Mobile Case Analysis

898 words - 4 pages , we’re putting ourselves in a position to serve these customers in a way that they’ve never been served before”. Schulman positioned the Virgin Mobile brand as a hip, fun, honest, and entertaining. By introducing VirginXtras, fun and entertaining features and accessories, and collaborating with entertainment providers MTV and Nickelodeon Virgin Mobile sought to provide value that would generate loyalty and help expand their customer base. When

Related Papers

Case Analysis Of Mtv

1830 words - 8 pages viewers nostalgic for the way MTV “used to be,” potentially negative affect on equity. However, since it is still part of the MTV Empire, it plays a vital role in building the overall equity of the brand by giving fans of the old MTV what they want. * Various genre-specific offshoots reflective of audience fragmentation, could lead to lower ratings for parent network since it splits the overall potential audience of MTV. However, the fact that most of these channels were available only on satellite and digital cable networks negated some of the negative impact on MTV’s equity.

Mtv's Passage To India Case Study

851 words - 4 pages Module 1 ~ Critical Thinking “MTV’s Passage to India” is a case study that concentrates on an American based corporation in MTV that moves into India to reduce costs and expand their product into the global market. There are other “giants” in the media industry that are mentioned that have made the same transition all with the same goal as MTV, to create an economy of scale and have their costs fall and their output increase. Even though the

Modern Media Essay

1192 words - 5 pages to be targeted from companies like Pepsi, for example, they might buy your tweets to use them in advertisements. Furthermore, twitter has strong effects on the world but the strongest effect of twitter was the Arabian Spring. The beginning of 2013, Arabs state to get angry about their governments, so, because of the lack of freedom, they found twitter a place to talk about changing the way they live and start protesting against the government

Pop Culture Essay

924 words - 4 pages ” and “Teen Mom” have played a part in bringing that number down. According to the Centers for Disease Control and Prevention, there were 61.8 births per 1,000 women aged 15 to 19 in 1991, and in 2012, there were only 29.4. Also, the rates are down in every American state and across all racial and ethnic groups. MTV is a TV network that is a target for teens. Therefore, Teen Mom is a show that is for young girls to see what it is like having a