This website uses cookies to ensure you have the best experience. Learn more

Mystic Monk Coffee Essay

2512 words - 11 pages

Father Daniel Mary, the Prior of the Carmelite Order of monks in Clark, Wyoming was a former high school football player, boxer, bull rider and man of great faith. Father Prior Daniel Mary was known to never back down from a challenge, a challenge which would take precise planning and execution to complete. This challenge would require Father to rally his group of men...his monks, to get them all focused on this common goal Father Prior had envisioned. This vision was to create a new Mount Carmel in the Rocky Mountains. His vision of altering the small brotherhood of 13 monks living in a small home into a 500-acre monastery that would include: accommodations for 30 monks, a Gothic church, a ...view middle of the document...

Here is a list of six key issues that may compromise Father Prior’s ability to acquire the 8.9 million dollar ranch (Irma Lake Ranch):

Short-Term Issues
An evaluation of the monastery’s Mission Statement
An evaluation of the monastery’s Vision Statement
An evaluation of the monastery’s Value Statement

Long-Term Issues
An evaluation of the monastery’s Coffee Operations
An evaluation of the monastery’s Strategy Execution
An evaluation of the monastery’s Business Model

After much deliberation we have come to the following key findings in regards to Mystic Monk Coffee:

The need for a realistic business plan
The need for vital business experience
The need for a shared vision
The need for sustainable financial strength
The need for greater support from the community

In closing we would like to make the following recommendations in regards to improving Father Prior’s future direction for the Carmelite Monks of Wyoming:

Contract out the coffee operations to a market leader (ex Starbucks)
Have the monks strictly focus on improving marketing strategies
Push the idea “use their Catholic coffee dollar for Christ and his Catholic Church” to generate more donation funding

Appendix I (SWOT Analysis)

Strength (Internal - Capitalize on them)

Ability to collect donations due to who they are and what they stand for
Specific target market of 69 million Catholic Americans
Majority of coffee revenue processed ONLINE

Weakness (Internal - Shore them up)

Lack of financial strength
Prayer being the primary daily focus
No evidence of a shared vision between Father Prior and the monks

Opportunity (External - Invest)

The local businesses started a foundation to help raise money
Globalization through the Catholic Church
Potential collateral business

Threats (External - Identify)

Growing competition of similar quality coffees
Geo-political concerns
The economy

Appendix II (Fitness Test)
Rate questions 1 - 4 on a scale of 0 - 4 (TOTAL 20)
  How current are your business and marketing plans?
2.   Are you ready and capable of taking the next step?
3.   Do you have the proper marketing mix?
4.   Do you still market to the correct segment?
5.   Does your company have an effective website that generates business?

18 - 20 (There is room for added value)

15 - 17 (Additional value to be added)

< 14 (Need some help building business)

Appendix III (Financial Analysis)

Last Fiscal Year

Sales(Coffee & Accessories) $678,000
Cost of Sales ($203,400)
Inbound Shipping ($128,820)
Broker Fees ($20,340)

Gross Profit $325,440

Operating Expenses
Utilities ($94,920)
Supplies ($81,360)
Telephone ($6,780)
Web Maintenance ($67,800)

Net Profit $74,580

Upcoming Fiscal Year

Potential revenue outlook (10% increase) should we consider contracting out the production of coffee to (Starbucks)

...

Other Essays Like Mystic Monk Coffee

The Versatility And Flexibility Of OLED's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues

Living In A Cashless Society

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question

The French And Indian War: The "Real" First World War

1955 words - 8 pages The Seven Years War, or more commonly referred to as “The French and Indian War”, has been called the true First World War. In this book The French and Indian War: Deciding the Fate of North America, the author and historian Walter R. Borneman paints a detailed and elaborate picture that justifies the claim of it being the first true war of global proportions. If ever there truly was a climax to the never ending feud of the European powers

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages The lives of students today are changing. They are preparing for lives and jobs that have never before existed. If teachers hope to have a significant and worthwhile impact on these quickly changing lives, they must change the way they think, prepare, and instruct our future generations. Children cannot afford to have teachers who remain stagnant in their methods and ideals. Students crave instructors that are willing to allow them to tap

Young And Relentless

1737 words - 7 pages There are numerous influences that can be responsible of teenager’s behaviors and attitude as they develop. One factor that is important to these behaviors is parental figures being over involved or uninvolved in their children’s lives. Many of these effects include illegal substance abuse, rising sexual activity, underage alcohol consumption, and tobacco use. Studies show parental participation plays a key role in the characteristics developed

The Natural Law Theory

1231 words - 5 pages Obeying by the natural law theory is the only true and moral way to live life; especially a life lived in God’s image. God’s presence is a guiding factor to obtaining a moral and virtuous life, which can only be obtained by following the natural law theory. God created a set of laws as a supreme guide for humans to live life, like any law these laws were created to ensure wellbeing for everyone. The laws he created are the civil law, the natural

Resolved: Presidential Signing Statements Threaten To Undermine The Rule Of Law And The Separation Of Powers

1811 words - 8 pages The subject of signing statements has created much debate among the houses of Congress, government officials, and the public alike. These signing statements fall under the categories of constitutional and legislative history signing statements. Constitutional signing statements are those in which the president deems certain provisions of the legislation as unconstitutional, therefore they should not be enforced (Bradley & Posner, 2006

Oppressive Systems Of Government In Egypt And Animal Farm

1529 words - 7 pages many had tired of his oppressive rule of four terms, where no voices or people could deter him. Many citizens were complacent with his rule simply because “the majority of Egyptians are not learned in political ideologies and information dissection, etc., and so will continue to educate themselves through secondary sources, state media and coffee shop rhetoric” (Viney 1). Because many people in Egypt are less likely to be informed of political

The Pathway To Psychosis

1415 words - 6 pages “How all occasions do inform against me” is a line from act IIII, scene IIII of William Shakespeare’s Hamlet. This line, spoken by Hamlet, expresses his emotional state as he is currently overwhelmed by the death of his father, the king of Denmark, and the situation surrounding it. After Hamlet learns of his father’s death he finds out that his mother has married Claudius, Hamlet’s uncle. On top of all of that, Hamlet soon after

Related Papers

Mystic Monk Coffee Case Essay

1242 words - 5 pages eDela Cruz, Maria Lovely Go, Brenson Hao, Martin Angelo Simbulan, Cyrene Pamela Timola, Felipe Emilio III Mystic Monk Coffee I. Identification of the problem The vision of mystic monk is to be able to expand monastic activities for the glory of God. The problem lies with the financing the monks need, because they wanted to expand and buy the Irma Lake Ranch located 21 miles outside Cody Wyoming to be able to accommodate 30 monks

Mystic Monk Case Study

1818 words - 8 pages Barry University | Mystic Monk Coffee | Case Study # 1 | ADM 525-10-1401 | 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Unlike the grandiose catholic stone cathedrals built in the name of the Catholic Church and seen all over the world, the

Mystic Monk Essay

3181 words - 13 pages CASE 01 - MYSTIC MONK COFFEE 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? 3. What is Father Prior’s strategy for achieving his vision? What

The Separation Of Capital Ownership And Control

1577 words - 7 pages The argument of whether the separation of capital ownership and control is an efficient form of organization has constantly been a controversial issue. The criticism whether the controllers’ act is in the best interest of the owners’ wills never end as long as hired managers operate management. As the number of public companies has been increasing over the course of this century, meanwhile the American style of contact based corporation has