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Nike Case Study

547 words - 3 pages

Case study: Nike’s CSR Challenge
After the widespread report on the workers of Nike in the plantation in 2005, Nike worked on the reports of social and environmental practices. Nike needs to consider the welfare of the workers and the profits they are earning. Nike’s future depends on the reconstructing the information that are being sent to customers, suppliers, investors, so that company is sustainable as well as profitable. Changing the rules and regulation is not only enough but they should also engage in transcending leadership and should be able to resolve systematic problems to achieve the goals of the organization. If they don’t make any changes in the financial markets, all their changes are worthless.
1) What are the challenges regarding corporate social responsibility that companies in the ...view middle of the document...

2) Discuss the meaning and implications of the statement by a Nike representative that “Consumers are not rewarding us for investments in improved social performance in supply chains.”
* Nike started to build the best possible environment in the market by changing the system for upgrades which will help in bringing more customers and also brings more feedbacks from them to run the business more smoothly and can even go farther.
3) What does it mean to have industry open-systems approach to social responsibility? What parties are involved? Who are the stakeholders?
* To have an open-systems approach to social responsibility, this is to understand that that future of the business depends on the customers, stakeholders, employees etc. They have to reconstruct the signal going out to the customers and other involvers for smooth running. Parties involved are the customers, Stakeholders, suppliers, investors, regulators and others related to it. The stakeholders are members and organizations who have invested or having shares in Nike.
4) What is meant by “leadership beyond borders”?
* Its means crossing the borders of his own professional role in the organization in order to address systematic problems and to help people achieve collective goals. Modern example for such leader is Gandhi who enhanced his life to elevate the hopes and demands of other people of the country.
5) Is it possible to have “a compatibility of profits with people and planet”? Whose responsibility is to achieve that state?
* Yes, it is possible to have a compatibility of profits with people and planets by having a better structure and framework. It is the responsibility of the suppliers, customers, regulators, investors and other parties for achieve such a state. They will also have to put down more measure and guidelines to achieve the goal.

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