Nokia Fyp Essay

3114 words - 13 pages

Xi’an Jiaotong-Liverpool University
西 交 利 物 浦 大 学
Year 4
| | Homework Submission (First Draft) |
| | |
| | Homework Submission (Second Draft) |
| | |
X | | Course Work Submission |
Put an X in the box to show whether this is homework or a credit-bearing coursework assignment
Name | Gao | (Surname) | Xiang | (Other Names) |
ID Number | 10113515 |
Programme | Financial Mathematics |
Module Title | Final Year Project (Phase 1) |
Module Code | MTH301 |
Assignment Title | An investigation and analysis of the factors that lead to Nokia’s declining market share. Lessons learned from Nokia’s decline. |
Submission Deadline |  week 13, Thursday, 05th of ...view middle of the document...

Lessons learned from Nokia’s decline
This proposal will focus on formulating a strategy to complete the final year project. The topic of the project is “an investigation and analysis of the causes that lead to Nokia’s declining market share and give some advices of what can be learned from its decline”. The remainder of the proposal will give a brief description of the background information of the Nokia, the research objectives, literature review, research methods, and feasibility of the research.
The topic is interesting because the smartphone has become one of the necessities of our life nowadays. A recent article (Tree, 2013a) states that eighty percent of the people around the world own mobile phones, of which over one fifth are smartphones, which means there are more than one billion smartphones are being used. Through the smartphone, people can browse webpages, check emails, play games, and send short messages to communicate with other people (Tree, 2013b). In addition, Elyse Dupré (2013) reports that “the smartphones sold across the world increase over forty percent in 2012 compared with the quantity in 2011”. Nevertheless, as once the largest mobile phone maker around the world, Nokia even fell out of the top five global smartphone vendors now including Samsung, Apple, Huawei, Sony, and ZTE according to  International Data Corporation(IDC) in quarter 4 2012.
What leads to the downturn of Nokia? It was stated in an article that “Nokia seems to have been owned as the first mobile phone for everybody” (Chris Silva, 2013). Therefore, the factors that lead to Nokia’s weakened position after its prosperity is appealing to study. Meanwhile, what can be learned from Nokia’s case will also be investigated. Some advices for Chinese mobile companies like Huawei, Lenovo and BBK will be considered as well.
In 1865, a mining engineer called Fredrik Idestam set up a wood pulp mill in Finland, and the second mill named Nokia Ab was built up after 6 years. After that the industry in which Nokia engaged in evolved from wood pulp and power generation, to rubber boots, tires, and until mobile phones (International Business, 2013). Nokia’s headquarter is located in Keilaniemi, Espoo in Finland (Collion, 2013), for which it creates thirty percent of the total GDP in 2008 (International Business, 2013). Furthermore, Nokia has been the leader of mobile vendors since 1996 for fourteen years (Awais Imran, 2011). However, the dominant position of Nokia is threatened as a consequence of the born of IPhone from Apple and other smart phones carrying Android operating system from Google in 2007. Additionally, it can be found that although Nokia still possesses about thirty percent of the market share from 2007 to 2010, its share of profits are dropping. On the other hand, Apple Inc. occupies over fifty percent of the total profits in the mobile market in 2010 (Economist online, 2011a). Nokia is not standing still, and it decide to...

Other Essays Like Nokia Fyp

The French And Indian War: The "Real" First World War

1955 words - 8 pages The Seven Years War, or more commonly referred to as “The French and Indian War”, has been called the true First World War. In this book The French and Indian War: Deciding the Fate of North America, the author and historian Walter R. Borneman paints a detailed and elaborate picture that justifies the claim of it being the first true war of global proportions. If ever there truly was a climax to the never ending feud of the European powers

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages The lives of students today are changing. They are preparing for lives and jobs that have never before existed. If teachers hope to have a significant and worthwhile impact on these quickly changing lives, they must change the way they think, prepare, and instruct our future generations. Children cannot afford to have teachers who remain stagnant in their methods and ideals. Students crave instructors that are willing to allow them to tap

Young And Relentless

1737 words - 7 pages There are numerous influences that can be responsible of teenager’s behaviors and attitude as they develop. One factor that is important to these behaviors is parental figures being over involved or uninvolved in their children’s lives. Many of these effects include illegal substance abuse, rising sexual activity, underage alcohol consumption, and tobacco use. Studies show parental participation plays a key role in the characteristics developed

The Natural Law Theory

1231 words - 5 pages Obeying by the natural law theory is the only true and moral way to live life; especially a life lived in God’s image. God’s presence is a guiding factor to obtaining a moral and virtuous life, which can only be obtained by following the natural law theory. God created a set of laws as a supreme guide for humans to live life, like any law these laws were created to ensure wellbeing for everyone. The laws he created are the civil law, the natural

Resolved: Presidential Signing Statements Threaten To Undermine The Rule Of Law And The Separation Of Powers

1811 words - 8 pages The subject of signing statements has created much debate among the houses of Congress, government officials, and the public alike. These signing statements fall under the categories of constitutional and legislative history signing statements. Constitutional signing statements are those in which the president deems certain provisions of the legislation as unconstitutional, therefore they should not be enforced (Bradley & Posner, 2006

Oppressive Systems Of Government In Egypt And Animal Farm

1529 words - 7 pages As in Egypt, Orwell demonstrates through his allegorical novel “Animal Farm” that leaders are able to establish and maintain power over a people, and in turn create an oppressive and corrupt government system. Orwell shows the significant difference in the education and levels of knowledge in the animals, and how the government takes advantage of this difference. The split between the levels of intelligence is portrayed in the first chapter when

The Pathway To Psychosis

1415 words - 6 pages “How all occasions do inform against me” is a line from act IIII, scene IIII of William Shakespeare’s Hamlet. This line, spoken by Hamlet, expresses his emotional state as he is currently overwhelmed by the death of his father, the king of Denmark, and the situation surrounding it. After Hamlet learns of his father’s death he finds out that his mother has married Claudius, Hamlet’s uncle. On top of all of that, Hamlet soon after

Rated “M” For “More Censorship Not Needed”

1241 words - 5 pages Since the moment video games became a commercial success there have been people who have pushed for unfair amounts of censorship to be placed upon the content of the games and its availability to children. These groups push for increased regulations on content but there is already an appointed group to handle this issue, the ESRB. Even though there has been an increase in mature content in the video game industry, increased censorship is not

Four Components Of A Legally Astute Social Media Marketing Manager

1914 words - 8 pages With the advances in technology constantly changing companies have to find better ways to market their products to consumers. The explosion of Facebook has given companies a way to market products to consumers. Examine how a legally astute manager can use social media to his advantage. Review different forms of dispute resolution and determine which one works the best. What is the best course of action, the government can use to

Obama's Values

1217 words - 5 pages As individuals, we don’t tend to take action unless it’s for self-interest; however, in Dreams from My Father, Obama spends three years, after college, as a community organizer in Chicago. Obama goes through tribulations, disappointments, and even complete failures organizing meaningful events, decisive meetings, and humble gatherings but he keeps working toward achieving any possible change in the community. Even though results give him every

Related Papers

The Separation Of Capital Ownership And Control

1577 words - 7 pages The argument of whether the separation of capital ownership and control is an efficient form of organization has constantly been a controversial issue. The criticism whether the controllers’ act is in the best interest of the owners’ wills never end as long as hired managers operate management. As the number of public companies has been increasing over the course of this century, meanwhile the American style of contact based corporation has

The Versatility And Flexibility Of Oled's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues

Living In A Cashless Society Essay

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question