O la la
1. Company background
O la la is a pastry shop which started to work in 2011. Company’s name came from the French phrase “O la la” which means surprise, disappointment, commiseration, distress, annoyance... any moderately strong reaction to something that was just said or done. Their company is too young in the Macedonian market. They have small shop in City Trade Centre in Skopje and have about ten employees. Their target audiences are the kids and women and for that their signature colors are the pink and white. They decorate their store in old fashion style to give their customer place where they can feel comfortable. Place like a new, cozy spot for intimate conversations ...view middle of the document...
Also, some people instead of cake and cookies they can serve ice cream and put sprincles on it and serve to the customers. So, O la la has to have something totally unique to offer involving skills that others don’t have.
3. Rivalry – there are a lot of people that make celebration cakes in Skopje local area. However, few of them have the level of skill that O la la has. So their rivalry will be low when it comes to achieving the quality (which the customers are already aware for that) of cakes that O la la creates and the level of personal service that O la la offers.
4. Buyer power – because of the substitutes available, customers may believe they have the power to drive down prices. However, if O la la concentrates on adding value and letting people know why O la la’s the best option, then the perceived value goes up and people will happily pay more. Also, by concentrating on selling direct to consumers as opposed to supplying cafes, for instance, power is maintained further as O la la has more customers buying fewer cakes
5. Supplier power – the amount of money O la la makes on each cake depends a lot on the cost of making them. Ingredients, equipment, premises, electricity, etc can all vary in price. O la la works in own store, so it has no rent to pay. However, O la la can’t control ingredient costs or electricity bills. All O la la can do is shop around and allow a healthy margin to account for unexpected increases.
1. Product – O la la has so many kinds of cookies and cakes of French taste, American taste etc. They offer products which makes in front of the customer eyes.
2. Price – The price is counted in that way that they count all their costs that are involved in making for one of their product. They price is pretty high for the Macedonian market.
3. Place – To taste the cookies and the cakes you can go in their store in City Trade Centre in Skopje and also in two restaurants in Skopje.
4. Promotion – their promotion is thought online media and the old way through word of mouth. To see what kind of products have you can see in their web site and on their fan page on Facebook.
5. People – The employees of O la la are people who are interviewed by the general manager and work about 1 year in this company. The company has 10 employees. Their customers are the kids and women, and also have a man who buys their product for their woman and kids.
6. Process – The customers are inform through their web page and fan page on Facebook and also about they believed in word of mouth. If the customers are satisfied with their products they will tell to their friends and bring them to the store to try their products.
7. Physical (evidence) – They have promotions on their fan page on Facebook like discounts for all their products like happy hour and if you go in the store that they give from 20% to 50%. Also, they have vouchers and also they organize caterings and serve their products to attract more customers.