CORPORATE SOCIAL RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, CSR-focused businesses would proactively promote the public ...view middle of the document...
In December 2010, PUMA received the AWARD FOR BEST CORPORATE SOCIAL RESPONSIBILITY (CSR) INITIATIVE at the prestigious Peace and Sport Awards 2010 for its PUMA.Peace program and multilayered campaigns to support global peace
Six awards were given to recognize people and initiatives in sport, which made key contributions to social stability in the world during the previous year, at a gala event on December 1 for over 500 distinguished guests from the world of politics, sports, the private sector and civil society.
Through the initiatives of PUMA.Peace, PUMA is providing real and practical expressions of this vision by strategically implementing long-term partnerships, creating initiatives and raising global awareness for these projects. PUMA.Peace works to inspire and educate individuals around the globe that peace is possible and utilizes sport as a vehicle to achieve this goal.
PUMA continues to raise awareness for the United Nations International Day of Peace; an annual day of global ceasefire and non-violence on September 21, and partners with the non-profit organization that inspired the days creation, Peace One Day.
In 2010, over 3,000 One Day One Goal commemorative football matches were played around the globe on or around Peace Day in every UN Member State.
RELIEF FOR JAPAN
In March 2011, PUMA supported Actor Josh Duhamel and the American Red Cross as part of the actor’s Relief Run for Japan which took place in Santa Monica. Hundreds of kids and celebs came to join Duhamel and his wife, Fergie, who also celebrated her birthday on Sunday, and participated in a two mile run to support the cause.
Duhamel, who has been an advocate for the America Red Cross since last year, was decked out in PUMA, including red and white PUMA Faas 500s, as he lead the Los Angeles kids, adults, and celebrities on the charity run. PUMA North America will be donating shoes to the American Red Cross for the victims of Japan’s earthquake.
PUMA, as well as the rest of the PPR family, were deeply affected by the natural disasters in Japan. PUMA and the rest of the PPR Luxury Group brands are donating a combined 2 million Euros to the French Red Cross, who has been working alongside the Japanese Red Cross to face the aftermath of the disasters.
In addition to PUMA’s Award for the Best Corporate Social Responsibility (CSR) Initiative, five other Peace and Sport Awards were won, including:
* Grand Prix for the Peace and Sport Image of the Year,
* Award for Best Peace Project from an International Sports Federation,
* Award for the Sports Event for Peace of the Year, and
* Award for the Sports Non-Governmental Organization of the Year.
PUMA.Peace will continue to develop initiatives that promote and support peace across the globe.
ONE DAY ONE GOAL CAMPAIGN : 3,000 FRIENDLY...