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Operation Essay

996 words - 4 pages

Key Learning Points

The concept of operations strategy plays an important role in determining the overall long term success of an organization. Developing an operations strategy means looking to new ways to add value for the customer in the goods and services that the firm produces and delivers. Strategy in a business organization is essentially about how the organization seeks to survive and prosper within its environment over the long-term. Strategy can exist at three levels in an organization: corporate, business and functional. An organization’s operations strategy comprises the totality of the actions and decisions taken within the operations function. The decisions and actions taken ...view middle of the document...

4 Dependability: The ability to deliver products and services in accordance with promises made to customers (e.g. in a quotation or other published information). 5 Flexibility: The ability to change operations. Flexibility can comprise up to four aspects: i. The ability to change the volume of production. ii. The ability to change the time taken to produce. iii. The ability to change the mix of different products or services produced. iv. The ability to innovate and introduce new products and services. It is unlikely that any operation can excel at all of these simultaneously, so competitive priorities must be determined on which to base the operations strategy. The process of operations strategy concerns the way in which an organization develops its operations strategy. This might be top-down (i.e. formed in pursuit of its business and corporate strategy), bottom-up (i.e. formed from the actions and decisions taken with operations), market-led (i.e. formed in response to market requirements) or operations-led (based on the resources and capabilities within its operations). The content of operation strategy consists of the key decision areas concerned with the structure (i.e. the physical attributes of facilities, capacity, process technology and supply network) and infrastructure (i.e. planning and control, quality, organization, human resources, new product development and performance measurement) of operations.
Recommendation
In order to ensure the competitiveness of the company along with the sustainability, there are the following recommendations provided to JMG:
JMG should re-evaluate its core competencies including the management of value, workforce, capacity management, facilities, market and financial know how, systems and technology, integration and affiliation of services. Since the current operation strategy is already composed of combining all these factors however to further optimize the operation strategy, it is essential for the company to re-evaluate its core competencies. In addition to this after re-evaluating the core competencies JMG should identify the major competencies and focus on those...

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