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Operation Essay

797 words - 4 pages

Pyramid of Lashes Business Plan
Bachelors Capstone in Management-MT 499-02

Marketing Strategy
Pyramid of Lashes is a very simple one. Our happy divas will be the word of mouth marketing tool that we will defiantly utilize. Each client that leaves Pyramid of Lashes will have business cards in hand. We will provide a discount or free service for the referrals the customers send in. Our word of mouth referrals will mainly be from our current clients. Our research has revealed referrals will provide the best advertising results.
Pyramid of Lashes will place ads in local magazines to entice an array of divas that desire to make their man whisper. We aim to please and we will provide ...view middle of the document...

These readings will help clients to make self-awareness. Allowing them to rediscover their lives and sexuality will improve their love lives. Clients will have a calming free zone to develop and transform the needs or want they are striving for.
We will provide clients great customer service. Pyramid of Lashes will provide a clean and warming salon that will ensure clients will want to come back for more. We will offer alkaline water, cucumber water, lemon water and mimosa for clients. We will offer fresh fruit and strawberry cupcakes daily. These light treats will be offered once there service is complete. They can take the treat with them to replenish their body.
Pyramid of Lashes | | |
Startup expenses | $750.00 | |
Rent Deposit | $1,500.00 | |
Assets (Equipment, furniture and fixture) | $5,000.00 | |
Cash Requirements | $3,000.00 | |
Utilities Startup Expenses Deposit | $1,000.00 | |
Laptops (5) | $2,500.00 | |
Products | $1,000.00 | |
Total Startup | $14,750.00 | |
| | |
Planned Investment | | |
Owners Capital | $25,000.00 | |
Investor Capital | $50,000.00 | |

Marketing Research
We will research the area to ensure there is no other salon in the area that will provide the unique services we offer. Before the grand-opening we pass out 1,000 flyers with a $5.00 off coupon. We researched competitive...

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