The Starwood company was able to process the operations on 2002 and is successful has a lot of business in hotel industry. Due to customer relationship. Order fulfillment, Supplier relationship there was profit and this resulted in growth.
INPUTS AND OUTPUTS
The managers and employees are inputs since they are involved in lots of activities like arranging meetings and conferences, catering, technical services, banquet rooms and many more. Lots of planning is done. Information about the program, where it’s going on, details about the program in brief, food and beverages, rooms, computer services, equipment and materials and all other facilities are taken care by the managers and employees. The output of Starwood is that the meetings are planned and are executed well and satisfies the customer needs.
The employees and meeting ...view middle of the document...
The company also provides incentives to the service managers since they brought many customers and it motivates them to work hard and bring in lots of customers. Sometimes they make a lot of profit internally. For instance, if they plan a meeting which is expensive and not affordable they make use of references. The person who referred the customer will be paid.
NEW SERVICE OR PRODUCT DEVELOPMENT
Launching new product and improving services results in business gain. Starwood created starwood preferred planner where they were able to present their needs. Nexter radio phones are given so that the customers can access it anytime. Feedbacks were taken to improve the services and surveys were conducted. Targets were set to check whether they need any change in service.
To get orders the product must be delivered on time. Starwood got lots of orders due to services like nexter radio phones were given to customers so that they can access them anytime, catering, deals with the banquet rooms, technology services, hotel staffs taking care of food and beverages, technical people check whether all the equipment’s are working well ,security staff check the monitors and are aware of their responsibility, meeting planner works with arranging meetings, event of participation, room so all equally plays an important role to be successful. From the beginning to the end of the meeting they execute it smoothly. This results in getting lots of orders.
Planning is very important and everybody does the job well by providing good services. Communication plays an important role and they are polite and convincing. Prices and even the facilities, services are all been told in detail and they have a clear picture. Starwood has lots of business in meetings. When extra facilities are required it is sourced. Meeting planners write the inputs in the form and paperwork is done. Once the form is filled everybody sits together and executes the plan and each is assigned with role and responsibility.