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Organizational Commitmnet And Communication Essay

939 words - 4 pages

Organizational Commitment and Communication
Starbucks uses organizational communication to share important information and messages. The company operates at the international level in coffee supply and coffeehouse chain (Starbucks Coffee Company, 2012). Organizational communication at Starbucks is well developed.
Leadership plays an important role with in Starbucks in terms of organizational communication. Leadership helps establish the effectiveness of communication with in the company to help increase growth and success. Starbucks cannot adopt to the different leadership style because of the impact of the working environment and the performances of their employees. If Starbucks were to ...view middle of the document...

Starbucks uses a reward system. Rewards are allocated to the employees for their excellent performance. In Starbucks, it is based on the salary, wages, incentives, and prestige of the employees (Starbucks, 2012). Rewards in Starbucks may affect group communication by giving their best result to their organizational growth. It may be used like a communication system in the company. It was set up to motivate the employees to enhance their work efforts by informing management the characteristic of supervision.
Informative power is another source of present in Starbucks. It suggests the use and control of the information into the organization. Therefore, Starbucks management is involved in developing strategies to help provide needed information to the employees of the corporation. Informative power may affect group organizational communication in positive manner. It may motivate the employees to correspond about their performance issues through e-mails or face-to-face communication.
Starbuck's culture is to provide a good quality coffee all over the world. It efforts on the coffee house chain to expand the business. Culture of the company is organized to provide a different experience of Coffee to the customers. Starbucks focuses on providing a good working environment for their employees while providing them with full respect. In the culture of Starbucks, Maslow's need hierarchy and Herzberg's hygiene motivational theories will be effective (Starbucks, 2012).
According to, the culture of Starbucks, the fulfillment of psychological needs of the employees is the prim point of this theory. Social, safety, esteem, self-actualization needs of employees will be fulfilled by Starbucks (Starbucks, 2012). On the other hand claims of cleanliness factors like, interpersonal relationship with employees, company's policies, and technical supervision will result into improve value of organizational culture. Communication plays an important role to notify the employees about motivational practices. A manager can motivate its employees by using cleanliness factors like job satisfaction and motivational practices. Communication is in the company’s instructive and...

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