Paper Toilet Market

3662 words - 15 pages

CLEAN'WET

Summary

Introduction..................................................................................................................3
1. Objective of the study.............................................................................................3
2. Sources of the study................................................................................................3
3. Difficulties of the study...........................................................................................3
I- Analysis of the offer.................... .............................................................................4
A. ...view middle of the document...

.......6
c) Factors evolution........................................................................................6
e) Environment analysis.................................................................................7
II- Segmentation of demand.............................. .........................................................7
A. Needs and consumer benefits sought.. ............................................................7
III- Strategy for a new entrant.. .................... .. ........................ .. .............................8
1- Opportunities and threats on the market...........................................................9
2- Target..............................................................................................................11
3- Positioning......................................................................................................11
4- Mix Marketing................................................................................................12
a) product policy..........................................................................................12
b) price policy..............................................................................................13
c) distribution policy...................................................................................14
d) communication policy.............................................................................14
5- Regulatory requirements.................................................................................15
IV- Advertising...........................................................................................................16
1- Advertising TV...............................................................................................16
2- Children strategy.............................................................................................17
3- Poster campaign..............................................................................................17
Bibliography.................................................................................................................18

INTRODUCTION

1. Objective of the study

The objective of this study is to understand the basic mechanisms of toilet paper market, identify all possible criteria for segmentation of demand, and to provide a positioning and marketing mix for a new entrant in this market.

2. Sources of the study

This study is based on information collected through:
* Direct observations in linear (supermarkets, hypermarkets, discount stores)
* interviews with consumers.
* Research on the Internet: e-marketing, LSA, decofinder.com ...

3. Difficulties of the study

From the beginning of this study, I found...

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