Penerapan Business To Consumer Subscription Business Model Pada Zenius Online Pt Zenius Education

619 words - 3 pages

Penerapan Business to Consumer Subscription Business Model pada Zenius Online PT Zenius Education
Daniel Surya Anjas; Nikolaus Herjuno; Nadya Chandra R; Hanum Fitriani Ayu K; Dwi Karya Maha Putra; Hafizudin Wirawan
Pengantar Sistem Informasi (A) on Information Systems Departement 2014
ABSTRAK
LBB atau Lembaga Bimbingan Belajar untuk siswa yang banyak bermunculan di Indonesia sejak tahun 90-an, semakin menunjukkan persaingan ketat. Banyak penawaran yang diberikan sehingga menarik konsumen (siswa-siswi di Indonesia) untuk membeli dan menggunakan jasa dari LBB guna meningkatkan prestasi belajar di bangku sekolah. Penawaran yang diberikan umumnya tidak lepas dari tutor, yang dinilai mampu ...view middle of the document...

Salah satu peningkatan layanan yang unggul adalah dengan konsep Subscription Business Model.
PT Zenius Education merupakan perusahaan yang bergerak di bidang edukasi dan multimedia. Persaingan global, yang umumnya memberikan penawaran cara-cara meningkatkan prestasi siswa di sekolah dengan menawarkan konsep pembelajaran yang solutif dan lebih cepat dimengerti oleh siswa. Hal tersebut sudah sangat lumrah untuk hampir sebagian besar perusahaan dalam bidang edukasi, dalam hal ini Lembaga Bimbingan Belajar. Sehingga, konsumen pun banyak yang kebingungan memilih LBB yang akan dipilih.
Memanfaatkan e-commerce Business to Consumer dengan menggunakan model bisnis Subscription pada Zenius Online, PT Zenius Education menawarkan cara belajar yang REVOLUSIONER. Membuat siswa semakin mengerti dan menjadi cerdas. Selain menawarkan sistem pembelajaran yang fokus pada konsep dan memberikan tutor-tutor terbaik, keunggulan yang ditawarkan ialah dapat melakukan belajar dimanapun, kapanpun dan berulang kali dilakukan.
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