Pepsi Ethics Essay

2614 words - 11 pages

Executive Summary:
This assignment is all about the business ethics and ethical dilemma. I have taken a case of PepsiCo. It is a high brand company. When it was heavily criticized about pesticides in soft drink. PepsiCo has to take the decision whether to continuously earn profit and not think about the society, their customer who believes more of that company or to think what can be done under that issue to resolve it, taken as their morale values and ethics into consideration. After study about the decision and their impact I analyses that the decision taken by the PepsiCo at the time of Ethical dilemma and the impact of the company is for the benefit of the society and the Stakeholders.
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In a general means, business ethics may be define as the action and practices which directly enhanced the safety and welfare of people. Business ethics is a normative Endeavour that can be understand that how the manager manages their employees in a certain situations (Crizmal, 2006). Business ethics is a branch of ethics which advised the guide of how the business in an organization is to be carried about. (Soloman, 1983).
The ethical dilemma is a difficult situation which involves a clear mental difference with moral imperatives which one would result in violating the law of another or vice- versa (Nehra, 2010). Ethics dilemma is a process in any business needs to do with making right choices from so many choices takes a right decision and choose the best among alternatives. In business, managers sometimes have to faced and make a good decision between private gain and public gain or ethics and profit (Huebsch, 2009). Many moral problems are also dilemmas because of various kind of conflict between rights or wrong of any actions and the goodness or badness of the result of any action (Goldthwait, 1960). According to Childress, “Ethical dilemma is a situation which includes the conflict between the two honest or moral choices”. According to them, solving an ethical dilemma may be biased so for the reason, each person thinks and act in a different way. If taken as a whole, the main point is to consider trying to solve the ethical dilemma whether to choose to do it, indeed or in ethical way (Childress, 1999).
Company profile- PepsiCo:
Pepsi was first made in New Bern, North Carolina in the 1890s by pharmacist Bradham. This brand was trademarked on June 16, 1903 and since 1898, there have been so many pepsi alternates produced over the years. In 2000, its tag line is “Joy of Cola” and its tag line has a great contribution to promote their product. In 2007, PepsiCo’s revenue earn more than $39 billion. In India, its headquarter is in Gurgaon. PepsiCo is a world leader in expedient snacks, beverages and foods and it was found in 1965 with the merger of Frito-lay and Pepsi-Cola. Pepsi is a fizzy soft drink which is produced and manufactured by PepsiCo. It was introduced as “Brad’s Drink”. Then it was renamed as Pepsi-Cola. PepsiCo is a worldwide food and drink leader with met profits of approx $65 billion with over 285000 employees. Their main businesses like Tropicana, Frito-lay, Quaker, Gatorade and Pepsi-Co makes hundreds of enjoyable and tasty beverages that are loved all over India. PepsiCo entered India in 1989 and in small period, has grown into one of the largest and fastest growing foodstuff and beverage businesses in the country. PepsiCo India’s growth has been guided by PepsiCo’s worldwide dream or vision of “presentation with reason”. This means that while businesses make best use of shareholder rate, they have a liability to all the stakeholders, including the communities in which they work, the clients and customers they hand round...

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