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Pepsico Case Essay

759 words - 4 pages

PepsiCo, Organized Trade


PepsiCo Organized Trade:

The Beverage Industry is a mature sector and includes companies that market nonalcoholic and alcoholic items. Since growth opportunities are few compared to existing business, many members of the industry endeavor to diversify their offerings to better compete and gain share. Too, they may pursue lucrative distribution arrangements and/or acquisitions to expand their operations, product portfolios, and geographic ...view middle of the document...

His roles are to see the proper working in organized trade and to bring new business. OT has major area like restaurants, pubs, Cineplex entertainment, tourist area, and other major area of people’s needs. He was frustrated by the sales failure which done by PSR.
Mr. Anil R, has noticed in the surprised visit of 20 outlets across the Bangalore is that the regulatory of the pre sales executive is not regular and they are not taking up the order from the customers time to time, not listing up the complaint of the customer which they are facing and above that they are not meeting up the target which they are proposed. Also what Anil found that the VISI cooler is also misused by the costumer, they put different stuffs in the costumer with other company beverages bottle.
Anil found that these small looking issues have a big failure in future because it not only looses the costumer but also the revenue will decrease and for this he got to answer his highest authority. Taking the entire major problem on account and to the consideration Anil has started the training process and much needed to his PSR Mr. Prajapati and to Mr. Shail Sharma.
The 7 days training consists of communication skills, behavioral skills about the product with clear detail and other major attributes regarding customer satisfaction. Anil only emphases on the customer...

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