Personal Development Essay

640 words - 3 pages

1. Introduction

The key concepts underlying this research are job motivation strategies and job retention management. Motivation can be defined as: the force which gives the direction to perform a task; the will to achieve (Bedeian, 1993). Motivation is the force which drives the employees to achieve their personal and organizational goals. Higgins (1994) perceived job motivation as the internal drive to satisfy an unsatisfied need.

Understanding the importance of the relationship between job motivation and employee retention makes it easier to manage the workforce in an organization. Each employee is a valuable asset in which the success of an organization is depended; ...view middle of the document...

Job motivation and employee retention are some of the main pillars which construct an organization's human resource Therefore, many companies are continuing to find out different strategies to motivate their employees and to retain them with the same. It is highly important to keep the motivation level of the employees up, if the organization is expecting an efficient and effective output from them. The motivation level of an employee in his working environment is what it makes him to decide whether to serve the organization or not.
The organization selected is Janashakthi Insurance PLC one of the leading insurance providers in Sri Lanka. Janashakthi employs more than three thousand workforce, including marketing and operations staff, which provides General Insurance and Life Insurance solutions. It has a wide spread branch network, which consists of more than hundred Branches Island wide. Having set a benchmark in the service industry, it provides a superlative service to its customers with a team of highly motivated, dynamic individuals. Since...

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