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Plan 9 Marketing Plan Essay

1327 words - 6 pages

Marketing Plan

2nd Progress Report
MKT- 402 Industrial Marketing – J
Winter 2014 Semester

Presented by:
Abrar Salim
Rafil Zulqarnain
Ramsha Khan

28th September 2014

Situational Analysis
Internal Analysis
Information technology is globally recognized as a vital tool for accelerated ecnonomic growth, efficient governance and human resource developement. Punjab Information Technology Board [PITB] has taken numerous initiatives to deploy swift, effecgtive and innovative IT solutions in Pakistan & has attained massive accomplishments. Plan 9 is an up and running successful project of PITB.
Plan 9 is Pakistan's largest tech incubator. Tech incubators are business ...view middle of the document...

These are the steps in the incubation process of Plan 9:

Slogan: Where Ideas Take Flight
Vision: To instill the culture of tech entreprenuership and achieve sustainable growth for early stage product- based ideas by providing domain specific mentorship and investment opportunities to create commercially viable technology startups in Pakistan
Mission: We help raw business ideas evolve into successful and sustainable startups by playing a pivotal role in bringing about a digital transformation in the enterprise and commercial sector. We focus on incorporating innovative technoligcal interventions while promoting transparency, technology entrepreneurship & online education in the region. We seek to empower citizens by actively engaging them and to improve service delivery and promote ecnomic growth in Pakistan.

External Analysis
The Plan 9 offce is located in Arfa Technology Park, Lahore. Currently, they operate in 3 major cities. Lahore, Karachi & Islamabad. Plan 9 is in its introduction stage as it was launched as recently as 2012 by Dr. Umar Saif who is the chairman of Punjab Information Technology Board. But the company is growing as more products and services are now technology based.
Since 2012, Plan 9 has successfully incubated 49 startups. Each cycle is of 6 months and upto 2200 teams from all over Pakistan undergo the application process. Around 90% of the applicants are fresh university graduates who wish to start up their own companies rather than joining the corporate sector. Nearly 10% existing employees send in their applications because they believe they have an idea that would be unique and would be worthy enough to be commercialized.
The current teams are mostly the fresh graduates who have an average age of 25. 80% of these fresh grads are males. The potential teams are the university students who are currently in their final year. Plan 9 visits major universities in Pakistan like GIKI, NUST, IBA, FAST and they have an inhouse incubator in GIKI where the current students can learn about entreprenuership and develop their product while still in university.
Majority of the customer base is in Lahore as more than 100 teams are invited and are shortlisted to 50 to pitch in their ideas. Teams from surrounding areas of Lahore like Sheikhupura, Multan, Gujranwala also come to Lahore to showcase their idea. 10 teams are shortlisted from Karachi when Plan 9 visits the city. Most of the teams are from Szabist and IBA. Also 5 teams are shortlisted from Islamabad.
The personality of the majority of the people in the startups is adventurous. They are enthusiasts and are passionate about their idea. They realize that their idea is...

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