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Preliminaries Essay

888 words - 4 pages

esFar Eastern University - Diliman
Sampaguita Ave., Mapayapa Village, Quezon City, 1101
Department of Accounts and Business

“Pan de Krema”

A Business Proposal by BSBA-FM Students Presented to the Faculty of
Department of Accounts and Business
FEU Diliman, FERN College

S.Y. 2012-2013 3rd Trimester
In Partial Fulfilment of the Requirements for the
Degree of Bachelor of Science in Business Administration
Major in Financial Management

Submitted by

Castillo, Florence J.
Elardo, Nikki D.
Flores, Ma. Patricia Elaine E.
Rufo, Jessielene F.
Zuniega, Hannah Victoria B.

Prof. Jose Jesus V. Buenagua
Adviser

April 2013
Acknowledgment
This paper would not ...view middle of the document...

.......... 2
* Types of Business ……………………………………………………………………...... 3

II. Project Background
* Project Proponents………… ……………………………………………………....……. 4
* Proposed Name of the Business.…………………………………………………..…....... 4
* Type of Business Organization………………………………………………….……...... 4
* Location of Head Office and Factory…………………………………………….……… 5

III. Management and Personnel Feasibility
* Personnel
* Organizational Chart…………………………………………………………………. 6
* Roles and Functions of the Organizational Chart………………………………….. 7-8
* Management Proposals
* Mission…………………………………………………………………...………. 8
* Vision…………………………………………………………………………….. 8
* Objectives……………………………………………………………………… 8-9
* Management Style……………………………………………………………. 9-10
* Company Policies…………………………………………………………… 10-11
* Office Supplies and Equipment……………………………………………………... 11-13
* System Forms and Design
* Administrative Forms……………………………………………………… 14-15

IV. Marketing Feasibility
* Market Analysis………………………………………………………………………… 16
* General Marketing Description………...…………………………………......….……... 17
* Area of Coverage……………………………………………………………….. 17
* Consumer/Customer………………………………………………………… 18-19
* Demand-Supply Analysis…………………………………………………………… 19-21
* Total Potential Demand……………………………………………………... 20-21
* Present Competition………………………………………………………… 21-22
* Proposed Marketing Program
* Own Marketing Program/Strategies………………………………………… 23-25
* Marketing Expense……………………………………………………………... 25
Page
* Four P’s…………………………………………………………………………. 27
* SWOT Analysis……………………………………………………………... 28-29
* 5 Porter’s Analysis…………………………………………………………... 30-31
* Projected Volume and Sales………………………………………………,…………… 31

V. Production or Technical Feasibility
* The Products………………………………………………………………………… 32-34
* Production Process
* Chiffon………………………………………………………………………. 35-37
* Banana Bread………………………………………………………………... 38-40
* Ice Cream……………………………………………………………………. 40-42
* Duration of Process……………………………………………………………... 42
* Project Location………………………………………………………………………… 43
* Project Layout……………………………………………………………….………….. 44
* Production Schedule………………………………………………………………... 45-47
* Machineries and Equipment………………………………………………………… 48-51
* Raw Materials……………………………………………………………………….. 52-54
* Recruitment and Selection Program………………………………………………… 55-56
* Training and Development Program……………………………………………. 56
* Performance and Appraisal Program…………………………………………… 56
* Manpower Requirements……………………………………………………………. 57-60
* Salary and Benefits Policy……………………………………………………………… 60
* Production Schedule………………………………………………………………… 61-65
* Selling Price of the Products……………………………………………………………. 65
* Waste Disposal...

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