This website uses cookies to ensure you have the best experience. Learn more

Procter & Gamble: Essay

3401 words - 14 pages

Executive Summary
In this report, I would state and analyze Procter and Gamble (P&G). In the beginning, P&G had just supply soap and candles to the Union armies, but now it has become to a global manufacturing, distribution, and marketing company focusing on providing branded products with superior quality and value. It provided over 300 brands reaching consumers in about 140 countries.
P&G is focusing on provided fashion, high quality products for consumers. In order to satisfy consumers, P&G segment its consumers into different group, such as age, gender, ethnicity, material status, and low income consumers. With the segmentation, P&G could analyze what consumers’ demand.
Human’s ...view middle of the document...

When the company could not effectively manufacture parts of its product, it outsourced that function to another company to help it do it better. In regard to technology, P&G was strong in all keys to success, such as high quality machines and technology, flexibility, competitive price, affordability, and properly designed websites.
Introduction and Company Overview
In 1837, William Procter and James Gamble formed P&G in United States. Procter & Gamble (P&G) was a global manufacturing, distribution, and marketing company focusing on providing branded products with superior quality and value. It provided over 300 brands reaching consumers in about 140 countries.
In early 2006, P&G owned and operated 83 manufacturing facilities in 42 countries, and had 12 billion-dollar brands in Baby/Family care and Fabric/Home care, and 10 billion-dollar brands in Beauty/Feminine care and Health care. P&G also provided branded products and services of superior quality and value that improved the lives of consumers all over the world. To make the public aware of these products, the company had high advertising and marketing expenses. It also had a very good distribution channel that acted as a revenue source for the company, when it partnered with other countries to help distribute its products.
One of the threats that P&G faced was intense competition. It operated in an industry with rivals such as Unilever, Avon, etc. Their presence in the same industry put pressure on P&G to competitively price its products. Another threat was the increase in prices of raw materials. These prices were subject to price volatility caused by weather, supply, conditions, and other unpredictable factors.

Mandate
P&G was established in 1837 in the United States. More than 100 years, P&G was always creating and acquiring new products, this is one of the reasons that P&G had never been defeated by his competitors, such as Unilever, Playtex products, Colgate-Palmolive, and Estee Lauder.
Mission
For a company, the main purpose is to earn more profits. P&G owned and operated 83 manufacturing facilities in 42 countries. It provided branded products and services of superior quality and value to improve customer’s lives in the world.
Main goals
When P&G started in 1837, it was producing only two products, candles and soap. They tried to build a good reputation. In early 2006, P&G was manufacturing, marketing, and distribution close to a hundred different brands to improve customer’s lives. The goal of P&G is entry into global market, and delight consumers.
Core value
P&G’s core value is honesty, credit, and integrity. They tried to improve their employees’ skill and ability to identify and solve problems.
Stakeholder Analysis
A company’s stakeholders are individuals or groups with an interest, claim, or stake in the company. Stakeholders can be divided into internal stakeholder and external stakeholders. Internal stakeholders are stockholders and employees. External...

Other Essays Like Procter & Gamble:

Case Study Procter and Gamble

872 words - 4 pages 1. What is Procter & Gamble's business strategy? What is the relationship of collaboration and innovation to that business strategy? In order to reach out to its worldwide customer base, its employees, and its suppliers, Procter and Gamble have to use a distributed development strategy. The relationship of collaboration and innovation is ensuring that everyone, from the people that work for the company, to include the management, to the

Evolution of Strategy at Procter & Gamble

1624 words - 7 pages 140 Interview Questions 1. How would you go about establishing your credibility quickly with the team? 2. What motivates you? 3. How long will it take for you to make a significant contribution to the company? 4. What do you see yourself doing within the first 30 days? 5. If selected for this position, describe your strategy for the first 90 days. 6. What are the three most important traits of an excellent employee? 7. What skills do you bring

Proctor & Gamble

1319 words - 6 pages The Procter & Gamble Company (P&G) is focused on providing branded consumer packaged goods. The Company's products are sold in over 180 countries worldwide primarily through mass merchandisers, grocery stores, membership club stores, drug stores and in high-frequency stores, the neighborhood stores, which serve consumers in developing markets. (scottrade). We will be taking a look into, and answering questions pertaining the financial

Performance

609 words - 3 pages PORTERS FIVE THREATS OF NEW ENTRANTS-LOW Procter&Gamble posses significant amount of market share globally having 11.5% while their closest competitors LOREAL and Uniliver with 9.7% and 7.8% respectively. The threat of new entrants into the beauty industry is low due to high entry barriers. In order for new entrants to be in a position to

Male Toiletries Market in Ukraine to 2017

2801 words - 12 pages Analysis, 2009-12 7 Profiles Of Companies Active In The Global Male Toiletries Sector 7.1 The Procter & Gamble Company 7.1.1 The Procter & Gamble Company Business Analysis 7.1.2 The Procter & Gamble Company Major Products And Services 7.1.3 The Procter & Gamble Company Key Competitors 7.1.4 The Procter & Gamble Company Swot Analysis 7.1.5 The Procter & Gamble Company Swot Analysis - Overview 7.1.6 The Procter & Gamble Company Strengths 7.1.7

Procter and Gambler (P&G) Sustainability Reports

1693 words - 7 pages oleh perusahaan Banyak perusahaan yang sudah menerapkan Social and Environment Accounting. Salah satu perusahaan tersebut adalah Procter & Gamble (P&G). Untuk pertanggungjawabannya, P&G telah membuat suatu laporan yaitu Sustainability Report. Di dalam Sustainability Report P&G berisi profil P&G, kondisi keuangan perusahaan, Environmental Sustainability, dan Corporate Social Responsibility (CSR) yang telah dilakukan perusahaan

P&G Case and Skii

637 words - 3 pages P&G SK-II case Procter & Gamble (P&G) is a global consumer goods company, created in United States. P&G’s products cover range from pet foods, cleaning agent to the skincare products. P&G Company was formed in 1837 by William Procter and James Gamble, a small candle and soap company. Different with other company, P&G emphasis in innovation,, from products to idea. P&G launched a series of revolutionary

Lyka's Best

612 words - 3 pages underlings that make its financial papers for the reason that every business needs its disclosures on how they operate their activities. The Procter & Gamble Company (P&G), incorporated on May 5 1905, provides consumer packaged goods. It is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. The Company

Colgate Max

1117 words - 5 pages MEMORANDUM RE: Colgate Max Fresh: Global Brand Roll-Out Summary: The Colgate Palmolive (CP) had a global lead in personal care and household products. The company’s largest business was the oral care products. The introduction of Colgate Max Fresh gave the company a leading share of toothpaste in U.S. of 34.8% as compared to its rival company Procter and Gamble (P&G) at 31.6%. The Colgate Company also had a global share of 39.7

Investment Analysis

857 words - 4 pages Jona Gjylameti Finance 332 Procter & Gamble Procter and Gamble is the kind of company that is well known not only in the US market but in the international market as well. It is important to mention the fact that they are competing in 5 different segments while back on the year 2012 they decided to discontinue their snack business and to sell their products to the Kellogg Company. While I’d like to point out that in those 5 segments that

International Marketing

516 words - 3 pages about cosmetics, which were banned prior to 1982. Each year, Lóreal observes and firms 6000 Chinese women applying and removing makeup. Lóreal and Procter &Gamble offer a wide range of products in China ,including both mass-market and premium brands. Estée Lauder’s focus on expensive prestige brands such as Estée Lauder, Clinique and MAC that are sold through upmarket department stores. One research caution that Estée Lauder positioning too narrow

Related Papers

Procter&Gamble Essay

1770 words - 8 pages Introduction Procter & Gamble (P&G) is one of the largest consumer goods company in the world. The company was first built in 1837 by William Procter and James Gamble. Later in 1890, P&G decided to stop being a private company and became a public company. Now, P&G is a worldwide company which has 126,000 employees and sub corporations in more than 80 countries. Their total revenue are 84.17billion in 2013. Their products range including Beauty

Procter And Gamble Essay

1305 words - 6 pages Anjannet Emanuel American Intercontinental University Unit 1 Individual Project MKTG 205-1205A-03 – Principles of Marketing Tuesday, November 13, 2012 Abstract Procter and Gamble has been in business since 1837, and some people purchase the product because it’s the things their parent’s and/or grandparent’s used. With a product line that includes toilet paper and dog food, it creates a wide range of consumers. Consumers still have a

Procter & Gamble Case Study

1252 words - 6 pages Homework: Procter & Gamble Case Study 1) What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? Procter & Gamble has three main strategies for it business - First is to continue to maintain the demand for its existing brands with the help of marketing techniques, then to broaden their brands by establishing new products under the same brands

Procter And Gamble Essay

3254 words - 14 pages assuming so many people never try Dash2in1 and Vizir by their low volume shares. Bonux may be seen as the true dilemma of Procter & Gamble. This brand is weakening, loosing market shares and market penetration every month, and represents an always decreasing share of P&G’s benefits. As a consequence, we have to make a decision to change this situation: we could abandon the brand, loosing very few benefits and market penetration that