In this report, I would state and analyze Procter and Gamble (P&G). In the beginning, P&G had just supply soap and candles to the Union armies, but now it has become to a global manufacturing, distribution, and marketing company focusing on providing branded products with superior quality and value. It provided over 300 brands reaching consumers in about 140 countries.
P&G is focusing on provided fashion, high quality products for consumers. In order to satisfy consumers, P&G segment its consumers into different group, such as age, gender, ethnicity, material status, and low income consumers. With the segmentation, P&G could analyze what consumers’ demand.
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When the company could not effectively manufacture parts of its product, it outsourced that function to another company to help it do it better. In regard to technology, P&G was strong in all keys to success, such as high quality machines and technology, flexibility, competitive price, affordability, and properly designed websites.
Introduction and Company Overview
In 1837, William Procter and James Gamble formed P&G in United States. Procter & Gamble (P&G) was a global manufacturing, distribution, and marketing company focusing on providing branded products with superior quality and value. It provided over 300 brands reaching consumers in about 140 countries.
In early 2006, P&G owned and operated 83 manufacturing facilities in 42 countries, and had 12 billion-dollar brands in Baby/Family care and Fabric/Home care, and 10 billion-dollar brands in Beauty/Feminine care and Health care. P&G also provided branded products and services of superior quality and value that improved the lives of consumers all over the world. To make the public aware of these products, the company had high advertising and marketing expenses. It also had a very good distribution channel that acted as a revenue source for the company, when it partnered with other countries to help distribute its products.
One of the threats that P&G faced was intense competition. It operated in an industry with rivals such as Unilever, Avon, etc. Their presence in the same industry put pressure on P&G to competitively price its products. Another threat was the increase in prices of raw materials. These prices were subject to price volatility caused by weather, supply, conditions, and other unpredictable factors.
P&G was established in 1837 in the United States. More than 100 years, P&G was always creating and acquiring new products, this is one of the reasons that P&G had never been defeated by his competitors, such as Unilever, Playtex products, Colgate-Palmolive, and Estee Lauder.
For a company, the main purpose is to earn more profits. P&G owned and operated 83 manufacturing facilities in 42 countries. It provided branded products and services of superior quality and value to improve customer’s lives in the world.
When P&G started in 1837, it was producing only two products, candles and soap. They tried to build a good reputation. In early 2006, P&G was manufacturing, marketing, and distribution close to a hundred different brands to improve customer’s lives. The goal of P&G is entry into global market, and delight consumers.
P&G’s core value is honesty, credit, and integrity. They tried to improve their employees’ skill and ability to identify and solve problems.
A company’s stakeholders are individuals or groups with an interest, claim, or stake in the company. Stakeholders can be divided into internal stakeholder and external stakeholders. Internal stakeholders are stockholders and employees. External...