Homework: Procter & Gamble Case Study
1) What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy?
Procter & Gamble has three main strategies for it business - First is to continue to maintain the demand for its existing brands with the help of marketing techniques, then to broaden their brands by establishing new products under the same brands, and finally to innovate and build new brands from the ground up. For these business strategies to work, collaboration and innovation is the key. A collaborative link between researchers, marketers, and managers will help the company in sharing data for ...view middle of the document...
* Microsoft Office SharePoint Server: This tool provides content management, and it combines reports and discussion in a single document that is all stored in one location. The benefits of using this tool are that, it lets multiple users share the stored documents, mailboxes, calendars, and schedule meetings. It is accessible by employees from all parts of the company.
* Siemens’ Teamcenter product: The lifecycle collaboration software facilitates sharing of 3D visual product data; this tool aids more people to be included in project lifecycle processes.
* Connectbeam: It is a search engine for employees of the company. It allows employees to share bookmarks, tag content, and supports social networks of employees for easy sharing of information.
* InnovationNet: It is a tool that stores millions of research related documents in digital format. This tool is very important for the R & D department where new products are created. This system will help benefit the company by reducing its research and development costs.
* Cisco TelePresence: With this tool, meetings and conferences can be held live for easy and effective communication across the globe. With this technology, high-definition meetings can be held over long distances. Using telepresence helped P & G save significant amount in travel, increase the efficiency in their flow of ideas, and in faster decision making.
3) What problems do collaboration systems solve for P&G?
Problems that were solved for P & G by using collaboration systems are below:
* Ineffective sharing of information: With e-mails, the flow of information was less, as it would not be accessible to the employees who actually needed it.
* Inadequate information: P & G had problems in getting the right information for their employees with public search engines that connects to the company.
* Inefficient communication: With the global presence of their company, outdated process of videoconferencing did not help them in their communication due to the malfunctions and high costs.
* Complicated sharing of reports: Without advanced method to share reports and documents of research and experiments, company had problems in sharing important information with each other.
4) Why were some collaboration systems slow to catch on at P&G?
P&G had a hard time in getting their employees to use the new innovative collaborative system instead of e-mails and other inefficient collaborative methods. The employees did not receive the new system as a better tool for collaboration, rather considered it as more work load in their daily job. The employees were used to e-mails as the method for sharing information and did not want to adapt to the new tools. Since the employees did not adapt to some of the new systems faster, the collaboration process was slow to catch on at P&G.