Product Recall Essay

1691 words - 7 pages

Week 2

BUS670: Legal Environment

In a society full of human’s supply and demand for most commodities can be very demanding and overwhelming to the produces. With the demand being so high, companies are forced to produce products at a higher rate of speed. Typically, when products are made at a faster speed, minor things are more likely to go wrong with the product. With this being said, there is a large number of recalls on items produces on a daily basis. It is important for consumers to be aware of what is being recalled. It is also important for the manufacturing company to have a system in place to contact ...view middle of the document...

Costumer contact: “Keurig Green Mountain, toll-free at (844) 255-7886
Monday through Friday from 8 a.m. to 8 p.m. ET, and from 8 a.m. to 3 p.m. ET on Saturday or Sunday or online at and click on “Product Recall” for more information. Consumers were given specific instructions to contact Keurig for a free repair. While waiting for a free repair, consumers can contact Keurig about steps to avoid a burn injury“( It appear as though Keurig is aware of the problem, they lifted all Keurigs off the shevles at all stores and have provided an extensive list that includes many ways for the consumers to correct the problem n the companies dime.
Keurig also seemed to have met the standard of care by doing its due Diligence on the product as well as the harm it could cause (Seaquist, G. 2012). They provided a complete list of where the product was sold, as well as the time fame of when it was sold. (see below) The standard care is very important because it determines if there were any negligence on the companies end when the product was created, if they find negligence on the companies part then there is a reason to cause some sort of action. According to Keurig the list of stores the product was sold at were, Kmart, Kohl’s, Target, Walmart as well as some other retailers nationwide, they have also included a link to where the item could have been purchased on line as well,, and, the dates the product was sold were from December 2009 through December 2014 for about $100.
I personally do not feel as though Keurig breached of duty. According to my research “A breach of duty occurs when one person or company has a duty of care toward another person or company, but fails to live up to that standard”( Seaquist, G. 2012.).  In Keurig’s case they released a product that had a defect, they were contacted by the consumers with the problem and within a reasonable amount of time came across with a plan for consumers to do to help fix the defect, the information on the product and its defect was released immediately, with extensive amount of information on the product its self. Below is some of the information about the product that was released to the public.
Keurig Green Mountain Inc. of Waterbury, Vt.
Manufactured in
China, Malaysia
About 6.6 million in the U.S. and 564,000 Canada “This recall involves Keurig® MINI Plus Brewing System with model number K10 (previously identified as model number B31). Recalled brewers have an identification number starting with “31” followed by a range of numbers printed on a white sticker on the bottom of the brewer. They are single-serve, hot beverage brewers and were sold in 13 different colors with silver trim. Colors include black, red, white, cobalt blue, aqua blue, purple, platinum, emerald, yellow, orchid, bayberry, mauve and Poinciana. The recalled brewers...

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