Project Library Essay

1552 words - 7 pages

ACADEMIES AUSTRALASIA
MARKETING RESEARCH
PROJECT
DEDICATED STUDY LIBRARY


TABLE OF CONTENTS
Executive Summary 2
Problem Definition 2
Objective 2
Methodology 3
The research design 3
Data Types and Sources 4
Sample Plan 6
Primary Data: Results 7
Primary Data: Analysis 10
Secondary Data 11
Conclusion and Recommendation 12
References 12


Executive Summary
Academies Australasia has two campuses in the heart of Sydney, New South Wales (George Street and Pitt Street). They also have campus in Leura in the Blue Mountains (New South Wales) and in Barton (Australian Capital Territory). They are also considering expanding its operations to include Brisbane, Melbourne and ...view middle of the document...

Methodology
The research design
“The design is the structure of any scientific work. It gives direction and systematizes the research.
The method you choose will affect your results and how you conclude the findings. Most scientists are interested in getting reliable observations that can help the understanding of a phenomenon.”(1)
There are two main approaches to a research problem:
•Quantitative Research
•Qualitative Research

Qualitative Research is primarily subjective in approach as it seeks to understand human behavior and reasons for such behavior. Below few characteristics:
• small number of respondents
• not generalized to the whole population
• statistical significance and confidence not calculated
Researchers have the tendency to become subjectively immersed in the subject matter in this type of research method.
In Quantitative Research, researchers tend to remain objectively separated from the subject matter. This is because Quantitative Research is objective in approach in the sense that it only seeks precise measurements and analysis of target concepts to answer his inquiry. Below some characteristics:
• generally used to draw conclusions
• tests a specific hypothesis
• uses random sampling techniques so as to infer from the sample to the population
• involves a large number of respondents
• examples include surveys and questionnaires

On this project a combination of a Quantitative Research and a Qualitative Research will be used to achieve the project’s objective. The research design will be a combination of Exploratory and Causal.
Exploratory research will collect information of students about their experiences at Academies Australasia. It seeks to predict a future demand for a service.
Causal Research seeks to find cause and effect relationship between variables.
• Who? – International Students at Academies Australasia.
• What? – To conduct a survey on whether a Dedicated Study Library on campus would benefit students.
• When? – 2 week days at the end of May 2011, between 4:15pm and 5:15pm
• Where? – In the main campus of Academies Australasia on George Street Sydney NSW 2000 Australia
• Why? – To determine whether international students would benefit in their learning
• How? – Randomly questioning 30 international students

Data Types and Sources
Primary and secondary data are significant inputs into researches and market analysis, they normally complement each other. Therefore, it is essential for researchers to know which type will be used and be aware of its characteristics, errors, issues, and problems that can arise in gathering and using both primary and secondary data.
By definition, primary data is information that researchers collect first hand. Primary Data is concerned with demographic, socio-economic characteristics, psychological and lifestyle, characteristics, attitudes and opinions, motivation behavior, etc. To collect primary source, questionnaires will be...

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