Proposal Research Of Minimun Wage Essay

2390 words - 10 pages

Submitted to

Andy Smith
Advertising Department Supervisor
Thomas Advertisements Company

Prepare by
Jason Vu
Advertising Associate
Thomas Advertisements Company

March 24, 2010


To : Andy Smith, Advertising Department Supervisor
From : Jason Vu, Advertising Associate
Date : March 24, 2010
Re : New Approach for Extra Income
As a consequence of the recent increase in minimum wages, there is an increase in the discretionary income of our current advertising base. People with more money tend to spend more. Our current advertising approach does not take this into consideration. This ...view middle of the document...

The project name is New Approach for Extra Income. My contact information is Jason Vu: (314)- 662-6380, email :
Thank you for your time and considerations.

The recent increase in minimum wages results in an increase in the discretionary income of our current advertising base. If the existing advertisement consumers can be encouraged to spend their extra income, the demand of our current advertising base can be shifted toward more upscale products. The implication of this is an expanded set of ads buyers and potential profits from them. This project is a market study in potential new products in which ads targeted for the new minimum wage consumers segment can be created.
The scope of the project is finding the total incomes of the current advertising base (ads consumers). This figure approximates the current market demand and enables a determination of potential new products in which demand can be created via advertisements. The result of this project will be used in devising a strategy to create and capture new demand. Included in the report are implementation technique, time and cost overview, and evaluation criteria


SUMMARY EXECUTIVE……………………………………………………………………..iii
A. Higher minimum wage affect
1. Poverty class
2. Small business
3. Unemployment.
B. Statement of Objective
C. Techniques
D. Budget
E. Writer’s opinion


Minimum wage was established in US in 1938. It is illegal for firms in covered sectors to pay less than the minimum wage. Nominal minimum wage shows secular rise. Real minimum wage has long periods of decline followed by jumps upward.

According to the article “Minimum Wage” explain about the Minimum Wage such as:
Minimum Wage is considered a price floor. Minimum wage laws determine the lowest price possible that any employer must pay for labor. In the traditional minimum wage model the quantity of supplied labor is greater than the quantity demanded. Minimum wage is above equilibrium price and quantity. Moreover, minimum wage prevents labor supplied and labor demanded from moving toward equilibrium price and quantity. Minimum wage levels become the floor and wages cannot fall below the floor price (Minimum Wage, 2010).
Minimum wages were first proposed as a way to control the proliferation of sweat shops in manufacturing industries. The sweat shops employed large numbers of women and young workers, paying them what were considered to be substandard wages. The sweatshop owners were thought to have unfair bargaining power over their workers, and a minimum wage was proposed as a means to make them pay “fairly.” Over time, the focus changed to helping people, especially families, become more...

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