Qrt2 Ebusiness Essay

2297 words - 10 pages


Nioco’s is a home-based business that focuses on custom cabinetry, furniture design, carpentry and maintenance, and decks and patios. Custom wood-work and furniture are in high demand in today’s market, everything from custom toy chests to commercial decks and patios. Some businesses may be small with carpenters who work from their home or they may be larger construction type businesses that specialize in cabinetry for homes and decks and patios. There are many benefits for a home-based carpentry business, like Nioco’s, to be online. Being online will give Nioco’s more exposure to their individualized work, letting people see first-hand the type of work Nioco’s can do and receiving ...view middle of the document...

Pros are that no two pieces are the same and it can designed to your specifications. Based on customer feedback, a potential customer will know if the carpenter takes pride in his work and will do the job well.
Commercial projects may be more difficult to ascertain for a small company like Nioco’s. Most of the business on these projects usually go to bigger corporations that have multiple employees. Nioco’s benefits more from smaller projects like refurbishing a deck or patio. By doing smaller projects, Nioco’s can add a more personal touch to the design of a deck or patio.
It is not easy to turn a hobby into a business, but starting a wood-working business can be a money-making venture with the right amount of ambition, time, and research required to manage and market the business. Nioco’s has already set up the business by knowing what they want to sell and having the tools necessary to create the product. With an effective marketing strategy, Nioco’s will be able to expand on their customer base.

There are many advantages to having a custom carpentry business on the web. Gaining more customers by having people see your work online is a big advantage. Demand for wood-work in the form of furniture, decks and patios, or toy chests and keepsake boxes are high in the market. Carpentry has significant growth potential as a home business if an owner is willing to put forth effort in the business process of marketing online.
Current online competition for the type of wood-working products and services that Nioco’s is offering is minimal. Most small, home-based custom wood-working businesses operate through word-of-mouth through friends and family. Online presence is mostly through other social media sites, such as Facebook or wood-working message boards or blogs.
One current competitor found with a website, Indy Crafts, LLC (www.indywoodcrafts.com), does offer the same types of products and services that Nioco’s wants to offer their customers. The website shows photos of past projects, a products page, specifics and ordering page, contact page, and bartering page. The company exhibits a well-detailed explanation of the products offered. The specifics and ordering page contains information on what the customer should expect and how to place their order. The negatives of the website would be the bartering page. If the business is interested in making a profit out of their craft, there would be little need to barter.
Another online competitor within the same area that Nioco’s wishes to serve is Kelly Woodworking (www.custommage.com/by/kellywoodworking/). This website seems to operate under an umbrella organization called CustomMade. “CustomMade is an online marketplace connecting buyers who want one-of-a-kind creations with professional and passionate Makers of those goods.” (CustomMade, 2013) The Kelly Woodworking page shows an “About Us” section, Products section, a link to contact the company and shows the products with ...

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