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Quantum Bank Case Study , Pg 73

727 words - 3 pages

Business-to-business marketing doesn’t have to be complicated or elaborate to be effective. Business-to-business (B2B) can be explained as business that sells products or provides services to other businesses. These organizations in turn, may re-sell the products and services to final consumers; or they may use the products or services as an input for manufacturing of final consumer goods; or use it provide services to final consumers; or government that use these products and services to serve the society. While B2B activity may exist in both traditional form and online, the acronym B2B is commonly refer to the online variety (Jobber, 2007, p. 19).
Modern marketing concept can be defined ...view middle of the document...

4. Credibility. Business prospects need to trust and believe you to recommend you or buy from you. Back up your marketing claims with case studies, testimonials, and statistics to establish credibility and position your company as a trusted provider.
5. Clarity. Get to the point with straightforward messages that prospects can easily understand and remember. Keep jargon and tech talk to a minimum.
6. Frequency. Prospects need to hear from you regularly and often to keep you top of mind. Be visible to be memorable.
7. Quality. Marketing campaigns and materials should reflect your company’s stature in your industry and commitment to quality. Going cheap can be expensive in the long run if it costs you the chance to make the sale.
In order to satisfy the targeted consumers, the marketer needs to understand the market environment and the consumer. Based on this understanding, a company will work out a Marketing mix and develop suitable marketing activities and deliver the value to the consumer. The traditional marketing mix consists of four elements: product, price, promotion and place (4-P's). However, marketing in today's business world has evolved. It is important for today's marketer to include three...

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