Knowing your audience
On the morning of August 5th, 2010 33 miners descended down below the dusty surface of Chile’s Atacama desert for what should have been another day of hard labor in the copper mine below. On this day, they would not come back to the surface (Yang, 2010). The San Jose mine, a small operation owned by Minera San Esteban Primera in the northern part of Chile, suffered a cave-in that trapped the men more than 900 feet below the surface.
Delivered will be two speeches to different audiences from the communications director of the company. The first delivered will address the families of the trapped miners, the second is a release for the employees of the company.
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Before, preparation of the area of delivery is important. My recommendation would be a large tent on site as most of the family members of the trapped miners will be on-site already. This must be private, secure, and have a relaxing atmosphere in it. Another action is to set up video recording equipment to tape the speech. Delivery method is face-to-face for everyone on site, and video for those who could not be here or chose not to be.
After delivery of the speeches, actions required will be counseling, an ample amount of time allotted for questions, and ensuring experts from different aspects of the rescue operations are on hand to provide accurate answers.
Message to the Families
I understand that you have many questions and are very worried. I want to take a moment to explain what we know up to this point. This afternoon there was what appears to be a major cave-in of the tunnel leading down to the mine. After reviewing employee rosters at emergency mustering sites, we have determined that there are 33 men still trapped below the collapsed area. We will release of the names of these men after this announcement and post in various places as well as on video for those not able to be in attendance. Our best estimates are that the men are trapped several hundred feet below the damaged area and should have access to the emergency shelter area where there is an emergency supply of food, water, oxygen, and medical supplies. At this time we have no definite answers as of the condition of these men but remain optimistic that the have all made it to the shelter. We are currently working with several organizations as well as the government in organizing and planning a rescue operation to begin immediately. At this point I do not have the details of this operation to share but guarantee that it is our intention to be opaque through this operation and keep everyone informed of the progress and operational details.
This is an extremely delicate time. We have...