Research In Motion Essay

1085 words - 5 pages

Research in Motion

Research in Motion Limited (RIM) as it is also known as a maker of Blackberry was founded in 1984 by Douglas Fregin and Mike Lazaridis. Both were engineering students when they first started out. RIM started out as a wireless and telecommunications equipment company which was based in Waterloo, Canada. One of Rim’s main target customers were business and government organizations (Wikipedia, 2014).

In my opinion, I would say that RIM was the first to come out with an innovation and technology for smartphones. It had a vision for the future, and it was after they came out with their first Blackberry smartphone in 2000 that companies such as Apple and Samsung followed ...view middle of the document...

As said previously, Blackberry was the first to come out with the smartphones and were leading in the industry for many years not only in the United States but also in many other continents. Most of it customers were businesses and governments as they were given the benefit to access the email through the smartphone. Nevertheless Blackberry started having stiff competition when Apple and Samsung started producing smartphones. Apple could be said to be one of Blackberry’s biggest competitor during the early stages compared to Samsung, who later on became equivalent in giving Blackberry, the run for their money. During the early stages of the competition, Blackberry still continued to grow with almost 22 million users just in the United States. It was not until 2011 that Apple’s Iphone surpassed Blackberry and became a major smartphone provider. By 2013, there was 49 million Iphone users compared to Blackberry, which then had only 7.6 million users (Wikipedia, 2014). I would say that the rivalry became tougher when most phone companies started using Android as their operating systems. Another issue that challenged RIM and BlackBerry was in 2010 when there was a disruption caused by a hardware failure followed by failure in RIM’s dual redundancy system which left businesses and governments unable to access their emails for 3 days throughout the different continents. (Williams, 2013). This in my opinion caused a big blow for RIM as those using Blackberry would have started looking for other available options.

RIM was able to be successful all these years was due some of the TCO’s applied by them and one of it was optimizing technology. As it is known, the blackberry was the first to come out with smartphones. They had the technology in which email service could be accessed on the phone. The famous QWERTY keyboard that many of us know now was also introduced by Blackberry. Next I would say is design dominance, during the time when there were other competitors that entered the industry, Blackberry has come out with multiple different designs in their product line that suits different types of user’s needs. Their design dominance, I would say was why many businesses and governments still used the blackberry for their daily business use. Many would...

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