Research In Motion: Managing Explosive Growth

668 words - 3 pages

1. Vision and Mission Statement:
Vision: To be recognized as the world’s best telecommunication and wireless devices company, by infinite the possibility of the innovation and creation to produce our product and software devices; to ensure and enhance product quality as well as to satisfy our customers’ unlimited demand in future.
Mission: Research In Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market.
Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive ...view middle of the document...

Innovation of technology | 0.2 | 2 | 0.4 |
2. Qualities and quantities of engineers | 0.2 | 3 | 0.6 |
3. Latest products | 0.05 | 2 | 0.1 |
4. Customer royalty | 0.05 | 2 | 0.1 |
5. Company culture | 0.02 | 2 | 0.04 |
6. Marketing | 0.08 | 1 | 0.08 |
7. Product Price | 0.22 | 2 | 0.44 |
8. Customer Target | 0.18 | 2 | 0.36 |
Total | 1 | | 2.12 |
The Results of CPM matrix:
RIM does not has enough ability to follow all these critical success factors, especially for the marketing and latest products. If RIM still not to find an available solution or pay attention to these critical success factors, RIM will not survive well in the industry.
3. Internal Audit
IFE matrix
Strengths | Weight (0-1) | Response (1-4) | Weighted Score |
1.develop of technology | 0.2 | 3 | 0.6 |
2.talent engineers | 0.1 | 3 | 0.3 |
3.recruiting strategy | 0.1 | 3 | 0.3 |
4.location | 0.1 | 2 | 0.2 |
Weaknesses | | | |
1.New employees | 0.08 | 2 | 0.16 |...

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