Research Methodology Essay

927 words - 4 pages

RESEARCH METHODOLOGY
LITERATURE REVIEW
Topic: Consumer Behavior of Mobile Phone

Nowadays, mobile phone is a basic element, portable electronic device used for individual communication across the globe. Current mobile phones can support many additional services such as SMS for text messaging, email, packet switching for access to the Internet, and MMS for sending and receiving photos and videos. Mobile phone is also defined as a type of short-wave analog or digital telecommunication in which a subscriber has a wireless connection from a mobile telephone to a relatively nearby transmitter. Because of these above, research for consumer buying behavior of mobile phone is as a guideline for ...view middle of the document...

Marketers should consider using advertisement. Managers need to identify a specific attributes to be communicated to the market, based on which message gave the best execution. The key aim is to develop likeable advertisements. They also need to “build up a ‘bank’ of consumer perception about the brand to make it the one most often thought of and make it difficult for competitors to have access to the minds of consumers” (Romariuk & Sharp, 2003)
The brand name of the product is an important attribute. Writing in 2001, Del Rio, Vasquez and Iglesiaz commented that brands had both functional (product-related) and symbolic dimensions. Consumers evaluate product performance based on its capabilities, usage effectiveness, and value for money and reliability. The purchase and consumption of products are increasing regarded by consumers as an indirect way of communication to improve their self image and deliver certain impressions to other people. Big brand means a better image and a better product. The brand name benefits perceived by consumers are highly interrelated to the product-based benefits. However, Mason and Bequette (1998) suggested that perceived product performance was more important than actual attribute performance. Brand equity might be influenced by attribute knowledge more than consumer preference. This may be due to consumer biasness and prejudice. Consumers’ product evaluations are influenced by memory. The biasness can be reduced by having current information, experience and knowledge. Therefore, it’s not surprising that brands which consumers believe offer superior value are most preferred brands chosen. Brands with higher equity resulted in greater preferences and high market shares.
Price is another form of attribute used by consumers to evaluate a product. As Nguyen Van Chung (Customer Behavior of Buying the LCD-TV and the Marketing Strategy for VBC, 2005) pointed out that price could have a...

Other Essays Like Research Methodology

S&P Research Methodology Essay

983 words - 4 pages Standard & Poor’s Equity Research Methodology BOTTOM-UP COMPANY ANALYSIS Company Fundamental Analysis1 MACRO AND ECONOMIC ANALYSIS When conducting bottom-up company analysis, analysts are expected to incorporate Macro and Economic Analysis. Company Valuation Analysis Step 5 Assess: ■ Management team ■ Competitive environment ■ Suppliers ■ Buyers ■ Substitutes ■ Barriers to entry ■ Regulatory environment Review Step 9 Decide STARS

Education Research Methodology Essay

1344 words - 6 pages NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Learner: Thompson, Christina | | EDU8002 | Janet Strickland | | | Educational Research Methodology | Assignment #5:Writing a Purpose Statement | | | <Add Learner comments here> ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Faculty Use Only

Fundamentals of Research Methodology Paper

1952 words - 8 pages other helpful writing resources in the Tutorials and Guides section of the Center for Writing Excellence. Thank you for using WritePoint. Fundamentals of Research Methodology [Check spelling: "Methodology" is the study of methods. A "method" is a process or technique ] Paper [This title could be more inspiring. Labeling it a "paper" or an "essay" is redundant (what else could it be?), and only a few words as a title are

The Fundamentals of Research Methodology

1286 words - 6 pages Running head: RESEARCH METHODOLOGY The Fundamentals of Research Methodology Jonathan S. Carlson University of Phoenix The Fundamentals of Research Methodology Introduction In today’s internet age, research has taken on new developments. Electronic data bases full of journals and search engines allow an individual to peruse millions of pages of written material for specific information in a matter of minutes. Despite the

Research Methodology

1215 words - 5 pages , use of open-ended questions and length. There are no hard-and-fast rules about how to design a questionnaire, but there are a number of points that can be borne in mind: 1. A well-designed questionnaire should meet the research objectives. This may seem obvious, but many research surveys omit important aspects due to inadequate preparatory work, and do not adequately probe particular issues due to poor understanding. To a certain degree some

Research Methodology

995 words - 4 pages priced at less than half the US price) and selling them to their colleagues. O’Donnell & Associates has conducted research in the higher education market for over fourteen years, and in that time, we have talked to thousands of students. Most are shrewd consumers of their education. And, most see college as the means to the goal of a job and future financial security. They are quite willing to spend money on technology and materials that will help

Qualitative Methodology

3392 words - 14 pages A Guide to Using Qualitative Research Methodology © 2002 Michael Quinn Patton and Michael Cochran Reproduced with kind permission of Michael Quinn Patton Executive Summary This guide to using qualitative research methodology is designed to help you think about all the steps you need to take to ensure that you produce a good quality piece of work. most important steps in your research!), to how to develop a research protocol

An Essay About Indigenous Methodology

4797 words - 20 pages AN ESSAY ABOUT INDIGENOUS METHODOLOGY Jelena Porsanger Indigenous peoples’ interests, knowledge and experiences must be at the centre of research methodologies and construction of knowledge about indigenous peoples. Lester-Irabinna Rigney (1999, 119) (Narungga Nation, Australia) This short essay was originally written for a doctoral seminar presentation, held at the University of Tromsø on 25 March 2004, and was afterwards adapted by the

Systems Methodology

6394 words - 26 pages inventory. Developing and supporting an information system is complex and requires extensive planning similar to plans used routinely in engineering projects. As in any building or construction (of a computerised system) project, information systems need a structured methodology based on best practices that is designed to guide project managers through each task throughout the life of the system. The methodology is a reusable process for information

Reserach Methodology

572 words - 3 pages NEW DELHI: Finance Minister Pranab Mukherjee on Monday announced a slew of measures to boost investment in the infrastructure sector with a view to propel the economy on an over 9 per cent growth trajectory in the coming years.  The measures include the issuance of tax-free bonds worth Rs 30,000 crore and extending income tax exemption on tax-saving infrastructure bonds up to a maximum of Rs 20,000 for one more year.  Presenting the Union

Downsizing Methodology

1758 words - 8 pages too late to try this approach. Also, demotions and job share programs are another way to reduce labour costs. This kind of restructuring can create a more efficient system. Again, employees will have mixed feelings. They may not like being demoted, but may appreciate not being laid off. 1.4 Impact of Downsizing A research on companies recently downsized revealed that more than half reported that they begun downsizing with no policies or

Related Papers

Research Methodology Essay

2581 words - 11 pages eseRESEARCH METHADOLOGY???? In simple terms methodology can be defined as, it is used to give a clear cut idea on what the researcher is carrying out his or her research. In order to plan in a right point of time and to advance the research work methodology makes the right platform to the researcher to mapping out the research work in relevance to make solid plans. More over methodology guides the researcher to involve and to be active in his

Research Methodology Essay 4768 Words

4768 words - 20 pages | 2015 | | University Name Student Name | [Research Methodology Assignment] | This research specifies information needed, issues addressed, methods and a design of collecting information, how data collection has been managed and implemented, analyzed and lastly communicates the results and findings and their implications with Literature and evidence. | Table of Contents Background 2 Literature Review 2 Overview of the Marketing

Chapter 3 Research Methodology Essay

647 words - 3 pages CHAPTER 3 RESEARCH METHODOLOGY Research Design This chapter presents the methodology of the study by which the research activities were undertaken. This included the research design, the subject of the study, the locale, the research instruments, data gathering procedure and statistical treatment of data. Method of Study This study used the descriptive correlation method since its purpose was to determine the existing condition of the

Business Research Methodology Essay

1798 words - 8 pages London school of commerce | Business Research Methodology | BABS: Semester 4 | | Mashrur Sadmaan Hasan ID: 0023MSOT0613 | Dec-2013 | bKash Customer Satisfaction Research Methodology Abstract My research is about customer satisfaction of “cash in” and “cash out” services of bKash. I will talk about the usefulness of M-commerce by bKash and its success in Bangladesh for people with low income