Research Methods Essay

2311 words - 10 pages

1 IntroductionProfessional football has been radically transformed in the UK during the 1990sand Premiership league take place at nearly the same time. After almost ten years, the professional football marketing became a big business. In the 1997/98 football season, the Premier league got benefits over 100 million. Therefore, this article introduces an initial indication of how the two Premiership football clubs (Liverpool and Everton) situated in Merseyside are linked into the local economy. This article is divided into four sections; the first section is the consideration of the relevance of professional football to the local economy. The second part of this article looks specifically at ...view middle of the document...

This essay will also try to explain the advantage and disadvantage for the research methods of this article and suggest some advice for this study.2 MethodologyMost sciences have their own specific methods. Methodology is the study and knowledge of method, to use a specific method to determine results, and it connotes a set of rules and procedures to guide research and against which its claim can be evaluated. (Miller and Brewer, 2003) In this article, the data was collected through secondary date collection and structured interviews.2.1 Secondary data collectionSecondary data collection seems to be a great deal of data about organizations can be found in existing records. It is also advisable to determine whether you can answer your research question with data previously collected by other researchers. Secondary data include both quantitative and qualitative data, and can be used in both descriptive and explanatory research.Different researchers have generated a variety of classifications for secondary data. Saunders et al (1997) created three main subgroups of secondary data: documentary data, survey-based data, those compiled from multiple sources. In this essay, the authors used survey-based data.Survey-based secondary data refer usually to data collected by questionnaires that have already been analyzed for their original purpose, and will have been collected through one of three distinct types of survey: censuses, continuous/regular surveys or ad hoc surveys. In this study, the secondary date provided by Liverpool and Everton football clubsThe main advantage of using secondary data in this article is the enormous saving in resources, in particular authors' time and money. In general, it is much less expensive to use this secondary data than to collect the data oneself. Consequently, the researchers may be able to have more time to think about theoretical aims and substantive issues, and subsequently spend more time and effort analyzing and interpreting the data. Secondly, it can be useful to compare data that have collected with secondary data. This means that can place researchers own findings within a more general context or triangulate findings. Finally, this secondary data provide a source of data that is both permanent and available in a form that it will be checked relatively easily by others. This means that the data and research findings are more open to public scrutiny.2.2The Structured Interview, Questionnaire and QuantitativeThis study also used structure interview to collect data. The structure interview seems to be a questionnaire, but these questions are read by the researcher and he also notes the responses that can over questions. "A structured interview may be defined as a series of job-related questions with predetermined answers that are consistently applied across all interviews for a particular job." (Pursell, Campion, & Gaylord, 1980)Questionnaire is one of the most widely used survey data collection techniques....

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