This website uses cookies to ensure you have the best experience. Learn more

Research Proposal: Consumer Buying Behaviors On Cars

1586 words - 7 pages

Business Research Methodology
Research Proposal: Analyze the Consumer
Car Buying Behaviors

Submitted To
Dr. Givental

Submitted By
Tushar Tambe

Date: 11/29/11

Introduction 3
Research Questions and Objective 4
Literature review 5
Methodology and Data collection 6
Data Analysis and Expected results 7
Limitation of research 8
Budget 8
Conclusion 9
Bibliography 10

Uncertainty and change are among the dominant sentiments characterizing the automotive industry today. Vehicle sales in many markets have fluctuated up and down over the past
year, reflecting the ...view middle of the document...

Much attention has been placed on developing markets because they represent a key to current and future growth for the automotive industry. However, significant risk/reward challenges exist in these markets.On the reward side, sales potential is high. On the risk side are logistics, infrastructure and bureaucratic challenges, as well as cultural differences, complex tax structures, and political and regulatory obstacles.While automotive companies are focused on building their business in the developing markets, consumers point to a potential downside of the rapid growth.

Research Questions
* How the use of the Internet influencing the vehicle buying process and ownership lifecycle continues to expand into new areas.
* What are the alternative buying models adopted by the consumers
* Growing factor in consumers’ choice of vehicle and can be a key to vehicle sales.

The research objectives for the project undertaken can be defined as follows:
To determine the customers perception in buying a new car.
To find the different source customers prefer to buy or get information about the car.
Different parameters customer focus on before buying a car.

Literature review
The material gathered from websites and magazines like Auto zone indicated a new trend in consumer buying pattern and to study this behavior I took reference of a article published in website of Capgemini, one of the world’s foremost providers of consulting, technology and outsourcing services, today announced the findings of its 13th annual global automotive study, Cars Online 11/12. This year’s report reveals increased interest in buying cars online, and a growing demand for new vehicles in mature markets (66 percent, up from 61 percent in 2010). At the same time, however, many consumers indicated they were postponing buying a car until the economy shows more signs of stability. New ownership trends such as car-sharing and technology developments like Smartphone apps are also impacting the global automotive industry as the number of channels for researching and buying cars increases, and customers’ expectations and choices continue to rise. The study surveyed over 8,000 consumers in Brazil, China, France, Germany, India, Russia, the UK and US and provides a detailed analysis of consumer vehicle buying behavior around the world including shopping patterns, social media usage, online buying, green vehicles, and customer interaction and after sales and servicing.
The role of the Internet during the vehicle buying process is becoming increasingly important, with fewer people visiting showrooms until very close to the point of purchase. Web usage for both purchasing and research has increased, with the number of consumers researching online reaching 94 percent. This is driven in part by increased use in developing markets.


The study is based on primary data collection with a sample size of 75 respondents residing in Oakland, Ca. The...

Other Essays Like Research Proposal: Consumer Buying Behaviors on Cars

Advertising Strategies with Reference to 
4-Wheeler Car Market: Maruti Suzuki

689 words - 3 pages INDIAN INSTITUTE OF PLANNING & MANAGEMENT Synopsis ON BRAND PERSONALITY CREATION THROUGH ADVERTISING WITH REFERENCE TO 4-WHEELER CAR MARKETS – ‘Maruti Suzuki’ GUIDE: (Mr. Vijay Boddu) (Mr. Susheel Kumar) SUBMITTED BY: Anany Maini BATCH: FW(09-11), Noida Roll No.: 2009-11/FW/IIPM-1/DEL-5/DB1274 Area of Research: “Branding and Advertising” SCOPE AND RATIONALE OF

Consumer Buying Decision Process Essay

1962 words - 8 pages Problem Recognition The first stage in the consumer decision-making process is problem recognition. Problem recognition occurs when consumers are faced with an imbalance between actual and desired states. For example, Ali had buying a new car (Proton Waja) on January. After two month he realized that his car is not suitable to him because his car did not have ABS break. It is considered such a danger matter. So that he decided to buy a new car

Consumer Traits and Behaviors

2248 words - 9 pages Consumer Traits and Behavior Paper David Spears PSY/322 February 1, 2015 Dr. Steve Verrone Consumer Traits and Behavior Paper Psychological and social processes have an effect on the influence of the consumer. Some believe that the answer lies within the relationship between consumer traits and behaviors, and that these attributes are contributed to the consumer’s social and cultural setting. The goal of this paper is to analyze the

Analyzing Business Markets

2372 words - 10 pages people involved in the sale: from both the sellers firm and the purchasing firm. In consumer selling, the user is generally the purchaser. In the business-to-business, marketing both the selling firm and the buying firm includes members of other disciplines (engineering, transportation, warehousing, finance, and others) from the beginning of the process to the time of actual purchase. The addition of these people fosters strong ties between the two

Online Consumer Behaviors

3700 words - 15 pages and understanding of behaviors which exist. The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon

Case Study Analysis Paper

1742 words - 7 pages Case Study Analysis_WK5 PSY322/Consumer Psychology and Research June 16, 2013 Case Study Analysis The subject case studies are designed in order to conceptualize the cross-cultural consumer behaviors, their effects on business and company activities while analyzing the case study. The main realm of subject study is the consumer behaviors in global perspectives. The studies are also aimed to create the sense in the students

Green Cars: An Introduction And Brief Economic Alalysis

3641 words - 15 pages clearly explain why electric vehicle sales never have really caught on here in the U.S. (Axsen & Kurani, 2013) Relating to Microeconomics Economic Market Impacts on Consumer Demand With all these new and flashy green vehicles entering the automotive market, they are having profound impacts especially on consumers. When it comes to purchasing green vehicles, consumer demand becomes inelastic compared to an elastic consumer demand for non-green cars

Business Market

1250 words - 5 pages decides on and specifies the best technical product characteristics for a needed item * Supplier Search is when a buyer tries to find the best vendor. They can search suppliers in the following: * Catalog Sites * Vertical Markets * “Pure Play” auction sites * Spot (or exchange) markets * Private exchanges * Barter Markets * Buying Alliances * Proposal solution is when qualified suppliers

Consumer Buying Behavior

1626 words - 7 pages different variables that helps understand the consumer buying process. 1.3 Economic Man Early research has regarded a man as entirely rational and self-interested making decisions which focused on maximizing utility whilst minimizing the input effort. The term “economic man” was first used in the late 19th century. For a customer to behave rationally as described earlier, he would need to have full information about the consumable products and

Understanding Consumer

2787 words - 12 pages disorder.Behav Res Ther. 2006;44(12):1859–65. Miller, G. (2009), Spent: Sex, Evolution, and Consumer Behavior, Viking, New York, NY. Putrevu, S. (2001), “Exploring the origins and information processing differences between men and women:implications for advertisers”, Academy of Marketing Science Review, Vol. 10, pp. 1-14. Rook, D.W. and Fisher, R.J. (1995), “Normative influences on impulsive buying behavior”, Journal of Consumer Research, Vol

Human Behavior and the Environment

1094 words - 5 pages buy them because the initial cost is more expensive than cars that run on gas. Even though recycling service is just as available as trash service, not everyone takes advantage of it. If people know the negative effects their behavior has on the environment, why isn’t everyone doing more to be proactive and conscience about their impact on the environment? Psychologist have developed many theories to explain why behaviors do not change and how

Related Papers

Research Proposal On Impulse Buying Behaviour

3504 words - 15 pages Thesis Proposal | Factors affecting the levels of Impulse Buying Behavior | Shristi Shakya Term VI | Table of Contents Chapter 1 1 Introduction 1 Background 1 Objectives of the Research 2 Statement of problem 2 Research Questions 2 Hypothesis 3 Need of the study 3 Limitations of the research 3 Chapter 2 3 Review of Literature 3 Literature Review 3 Theoretical Framework 3 Chapter 3 3 Research Design and

The Role Of Nationalism And World Mindedness On Consumer Buying Behavior Of Domestic And Foreign Products

5258 words - 22 pages -mindedness, and their effect on Omani consumer evaluation of domestic and foreign products(see figure 2). Page 10 The role of nationalism and world-mindedness on consumer buying behavior of domestic and foreign products May 2013 Research Methodology Research structure The research is designed to examine the role Nationalism and world-mindedness on consumers’ willingness to buy domestic and foreign products. As illustrated in Appendix 2

A Research Proposal On Mpact Of Rural Banking On Farmers In Bangladesh

4003 words - 17 pages A RESEARCH PROPOSAL ON IMPACT OF RURAL BANKING ON RURAL FARMERS IN BANGLADESH ( MD. IBRAHIM KHOLILULLAH, SYLHET aGRICULTURAL uNIVERSITY,sYLHET, bANGLADESH PHONE:01718996557) INTRODUCTION: Bangladesh is an agro-based country, essentially are endeavoring for rapid development of the country. More or less 80 percent people directly or in directly depend on agriculture for their occupation .But it is a matter of great sorrow that

Consideration For Ethics And Diversity Proposal Choose One Or Two Ethical Considerations And One Or Two Diversity Considerations On A Company You Will Research Or Your Present Place Of Employment....

974 words - 4 pages department policies and best practices pertaining to ethical and diversity considerations. Based on these findings, the following proposal is presented to improve the strategic planning process. Diversity and ethics are buzzwords and are used frequently around the workplace. There are areas within both where making small changes could result in large benefits for the company’s HR strategic planning process. These considerations are important for