I. Summary of the Case
The Resolute Marine Energy (RME) is developing technologies that produce clean energy from ocean waves. It was founded by William Staby in year 2007. RME wants to provide the people of Ugu, a municipality in the province of KwaZulu-Natal on South Africa’s east coast, large quantities of fresh water. Together with RME Chief Executive Officer (CEO) Staby and Chief Operating Officer (COO) Olivier Ceberio, believed that RME’s wave-driven desalination system, known as Wave2O™, is the unique solution to this problem.
Over 1 billion people suffer from the effects of water scarcity with the vast majority being poor residents of developing countries. Desalting seawater is ...view middle of the document...
The second approach would be a bit more complicated technically, would require significant private investor funding, and would entail using hydraulic power to operate the desalination plant. The third approach was arguably the most ambitious and, if successful, would likely be the most financially rewarding. RME was considering the development of a black box, all-in-one solution, whereby it would own both the wave energy conversion system and the desalination plant.
In deciding which approach to take, Staby, Ceberio, and the rest of RME’s team of technologists would have to determine, based on its expertise with wave energy, where the company would add the most value. At the heart of this decision was determining whether RME should think of itself as an energy company, a water company, or something more complex.
Resolute Marine Energy wants to provide potable and cheaper drinking water to some Countries having fresh water problems. The Management team have been having a dilemma in which the best approach they make to solve this problem.
1.) To propose which best approach they should make to solve the problem.
2.) To identify action plans where the company, as a whole, could benefit and serve current stakeholders and attract potential investors.
IV. Areas of Considerations / Critical Factors
1.) Ugu, the RMS’s number one target to provide potable water.
i. It is a municipality in the province of KwaZulu-Natal on South Africa’s east coast .
ii. Over 700,000 people living in that municipality suffer from the effect of water scarcity.
2.) RME’s initial focus was providing potable water.
i. Company’s initial focus is providing potable water to countries typically lack sufficient grid capacity and cannot afford the capital or time required to build and deploy traditional R/O systems operate completely “off-grid” and supply large quantities of fresh water at competitive cost.
3.) William Staby was named Founder and Chief Executive Officer at IMC.
i. Staby is a seasoned entrepreneur with leadership experience gained at global enterprises.
ii. He was founded RME in 2007.
4.) Olivier Ceberio as the Chief Operating Officer of RME.
i. Ceberio is an aeronautical engineer with significant product development and project management experience gained at Starsem.
i. RME’s wave-driven desalination system.
V. Alternative Course of Actions (ACA) and Evaluation
1. To approach WEC that produces Electricity.
a. The availability of U.S. government to develop wave energy-generated electricity.
b. It was more appealing due to lack of enthusiasm from the VC community for renewable energy.
c. Electricity produced by wave energy was a known and well-tested technology.
a. There was the pricing issue because RME’s system would be producing the electricity required to run a desalinating plant.