This website uses cookies to ensure you have the best experience. Learn more

Richard Branson Leadership Essay

5034 words - 21 pages

[pic]

[pic]

[pic]

[pic]

INTRODUCTION
Leadership is defined as the process of influencing an organized group towards accomplishing its goals.[1] We have learned that the leader is not exclusive in the leadership process. Researchers Fred Fiedler and Hollander recognized this and introduced the importance of the follower and the situation in the leadership process. Richard Branson is considered one of the most unorthodox business men of the 21st century. At the helm at the mega firm Virgin Group Ltd, Branson has defied conventional management and leadership wisdom. Through all his accomplishments, Branson’s amazing leadership skills cannot be mentioned in a vacuum. There is ...view middle of the document...

At the time dyslexia was an undiagnosed problem. He was educated at the Scaitcliffe School (now Bishopsgate School) until the age of 13, at which point he then attended the exclusive Stowe school.[3][4] Although Richard was not an academic genius, that did not stop him. At the age of 16 he published a national magazine called the “Student”; it was a youth oriented magazine. He also opened a student advisory center a year later, which was a charity to help young people. After the first issue of his magazine was out Richard’s head master wrote him a note saying,”Congratulations Branson. I predict you will either go to prison or become a millionaire”. Richard did not know at the time that he was going to prove his headmasters prediction true on both accounts.
Once he left school he was drawn into the music business and in 1970, Richard Branson and a few friends started a mail-order catalogue called “Virgin”. They called it this because “they where all virgins to the business”. His catalogue being a great success leads him to open a record shop shortly after in Oxford Street in London. Consequently in “1971 Branson was arrested and charged for selling records in Virgin stores that had been declared export stock. He settled out-of-court with UK Customs and excise with an agreement to repay the unpaid tax and fines. Branson's mother Eve re-mortgaged the family home to help pay the settlement”. In 1971 Virgin Records was born as a recording studio, signing famous bands like the SEX PISTOLS and the ROLLING STONES selling millions of records.[5]
Richard Branson’s drive has led him to grow his label to over 350 different companies in 30 different countries. Virgin has grown to such a big and influential group that he has started a “Virgin Green Fund”. Branson is investing in renewable energy and resource efficiency.[6]
The Virgin Group.
Virgin Group operates with its headquarters at The School House, 50 Brook Green in the London Borough of Hammersmith and Fulham.[7] The Virgin Group has expanded into a wide array of companies. For example some of the general industries under the Virgin umbrella include:
Active · Blue Holdings Limited · Cinemas · Credit Card · Digital · Drinks (Cola, Vodka, Wines/Vines) · Electronics · Experience Days · Fuel · Green Fund · Media (Media Television) · Mobile (UK, Australia [Broadband], Canada, France, India, South Africa, USA) · Money · Unite (charity) · Voucher.
Virgin’s Travel holdings include:
Air Asia X · America · Atlantic · Balloon Flights · Blue (Pacific Blue, Polynesian Blue, V Australia) · Express · Galactic · Holidays · Limited Edition (hotels) · Limobike · Limousines · Nigeria · Trains · Vacations.
Publishing and Entertainment include:
Books · Comics · Interactive · Oui FM · Radio · Radio Free · Records · V2 Records · V Festivals (Australia, North America, United Kingdom).
And for Retail: Brides · Cars · Megastores[8]
The group's travel-related operations, paced by...

Other Essays Like Richard Branson Leadership

Virgin Group Summary Essay

3761 words - 16 pages decisions.Virgin can be classified as a different breed of corporate enterprise within a web of competingfirms. Across the wide spectrum of services and products offered under the leadership of Richard Branson,minimal organizational bureaucracy prevails. As quoted, Branson declares, “To them, the fact that Virginhas minimal management layers, no bureaucracy, a tiny board and no massive global HQ is an anathema.”(Virgin, n.d.)Virgin comprises of

Sir Richard Branson Essay

2618 words - 11 pages Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U.S. today. In terms of leadership model addressed in Chapter 10 and 11, Branson exemplifies a transformational leader. Transformational leadership involves anticipating future trends, inspiring followers to understand and embrace a new vision of possibilities, developing others to be

Leadership

1810 words - 8 pages theories of leadership. Throughout history, strong leaders—Buddha, Napoleon, Mao, Churchill, Roosevelt, Reagan—have been described in terms of their traits. Trait theories of leadership thus focus on personal qualities and characteristics. We recognize leaders like South Africa’s Nelson Mandela, Virgin Group CEO Richard Branson, Apple co-founder Steve Jobs, and American Express chairman Ken Chenault as charismatic, enthusiastic, and courageous. The

Traditional and Contemporary Leadership

2072 words - 9 pages make realistic assessments to environmental constraints; they are sensitive to follower needs and display unconventional behavior contrary to norms. Again Richard Branson been a daredevil adventurist is a perfect example of a charismatic leader who has unconventional behavior. Most researchers debate if charismatic leadership and transformational leadership is one and the same. Robert house considers them synonymous. However Bernard Bass who

Motivation and Leadership Essay

1166 words - 5 pages empire of around 350 companies that includes Virgin Atlantic airlines as well as ventures in telecommunications, trains, cosmetics, credit cards and several other industries. The founder and owner of this group is Richard Branson. He is always open to his employee’s ideas. In the companies that he serves both as chief executive and chairman he gives out his home address and phone number. He responds with a letter personally even if he does not follow

Leadership Style

1758 words - 8 pages serve as a model for getting things done on time. • EMOTIONAL EXPRESSIVENESS AND WARMTH: A key characteristics of transformational leaders is the ability to express feelings openly. Non-verbal emotional expressiveness, such as warm gestures is also characteristic of transformational leaders. • WILLINGNESS TO TAKE PERSONAL RISKS: Transformational leaders are typically risk takers, and risk taking adds to their charisma. Richard Branson of the

Change Agents

1531 words - 7 pages billion in 2006 (Thompson, 2009). Richard Branson, Virgin Group's CEO and founder is another example of a successful internal change agent Virgin brand is an enterprise of the future with many products from cell phones to spaceship. Branson is known to have amazing curiosity, an idea guy that likes to take risk and the power to ignite possibilities. Under his leadership, Virgin brand became one of the fastest-growing global brands and he is able to

Business Communications

4651 words - 19 pages and knowledge of every individual.” This quote has been said because manager can’t manage people but leader can lead people. Several researches have propounded a great leader can drive any economy to prosperity and growth. Likes of Richard Branson, Terry Leahy, Anita Roddick as these leaders are already known for their leadership skills and like James Dyson and Alan Sugar who have always made the equivalent opportunities for themselves and used in

Benefits of Business

1670 words - 7 pages managerial decisions. References 1. Branson, Richard. “The Art of Delegation,” .Entrepreneur Magazine, July.2011. [->0] Retrieved from: http://www.entrepreneur.com/article/219988 2. Jeffrey Pfeffer and Robert I. Sutton .“Evidence -Based Management,” Harvard Business Review, Jan.2006, p.63-74. Retrieved from: http://unpan1.un.org/intradoc/groups/public/documents/unssc/unpan022694.pdf 3. Pruitt

C200 Task 2

2693 words - 11 pages for me to start stepping out of my comfort zone, just doing the bare minimum. Successful people thrive when they are stretched beyond what they think they can handle. They consistently are boundary pushers and never settle. The fifth category in the Seven Habits Profile means a lot to me both now and in the future. Some of the world’s trailblazing entrepreneurs, such as Bill Gates, Steve Jobs, Richard Branson and Mark Zuckerberg, had a solid team

Personal Branding -Entscheider Als Botschafter Von Unternehmensmarken

5379 words - 22 pages  Branson.143     Um   herauszufinden   was   genau   ihren   starken   Einfluss   auf   das   Unternehmen   ausmacht,   sollen   die   einflussreichen   Indikatoren   analysiert   werden,   die   sie   von   anderen   Unternehmensführern   unterscheiden.   In   der   Forschung   gibt   es   bereits   verschiedene   Ansätze   um   die   Reputation   zu   messen.   Dabei   wird   zunächst   herausgestellt,   dass   der   Faktor   Leadership

Related Papers

Sir Richard Branson’s Leadership Style Essay

1116 words - 5 pages the same token, Sir Richard Branson’s charismatic leadership style is a great motivator also. Motivation is defined as the force or forces that arouse enthusiasm and persistence to pursue a certain course of action (Daft & Marcic, 2008). On the other hand Sir Branson has had many failures also. Virgin Cola in a major brand extension, Branson launched Virgin Cola in 1994 failed. Virgin Vodka failed, Virgin Brides: The wedding dress business

Capital Markets Essay

3247 words - 13 pages Branson’s leadership style and its effectiveness in the U.S. today Sir Richard Branson, founder of the Virgin Group Ltd., is a London based businessperson who turned the conventional business wisdom to a diverse business with a unique style. Today, the Virgin Group is one of world’s most recognizable brands in different lines of businesses such as retail stores, air travel, financial services, books and music, and telecommunications. The

Leadership Mallya Vs Branson Essay

2889 words - 12 pages Table of Contents 1.0 INTRODUCTION 7 2.0 WHAT IS LEADERSHIP AND CHARACTERISTICS OF AN EFFECTIVE LEADER? 7 2.1 WHAT IS LEADERSHIP? 7 3.0 LEADERS IN REVIEW: WHO IS MORE EFFECTIVE LEADER? 9 3.1 BIOGRAPHY - RICHARD BRANSON & VIJAY MALLYA 9 3.2 WHO IS THE MORE EFFECTIVE LEADER? 10 4.0 CONCLUSION 14 5.0 REFERENCE 15 1.0 INTRODUCTION The objective of this research paper is to analyse the differences between the leadership qualities

How One Simple Strategy Can Activate A Corporation

1663 words - 7 pages changed the method of plan leaded to a giant effect of a company. The other case is about a successful businessman, Richard Branson, the founder of Virgin Group of more than 400 companies. Richard Branson is a creative and atypical model in the entrepreneurship field, his success also shows the importance of acting strategically. Nevertheless, there is also a similar strategy behind his achievement. In fact, Richard Branson acts just like an