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Rupali Bank Essay

5817 words - 24 pages

Chapter- One

Introduction

Report Objective
The objective of this report is to identify “Causes of Low Market Demand of Rupali Bank Ltd and Measures to Change the Situation”. This report is done in order to analyze the causes of low market demand which influence customer satisfaction from Rupali Bank Ltd and measures to change the situation.
In the current competitive market though different banks are providing different services to grab maximum market share, still customers have their own evaluation or judgment to find the satisfaction level of the service provided by the banks. Market demand depends on customer satisfaction. Analyzing the causes of low market demand is a complex ...view middle of the document...

* To identity the close and distance competitors of banks among one another.
Report Flowchart

Introduction
Creating high market demand of own products is the main goal of an organization. An organization without market demand of product/service is as like as calling war without defense. So, there is no doubt to say that, Causes of Low Market Demand and Measures to Change the Situation is very important for any business organization and studying this course is very essential for business related students. We have been assigned to make a report on the topic “Causes of low market demand of Rupali Bank Ltd. and measures to change the situation”.

A service/product is a solution of a problem and getting service/purchasing a product does not only involve paying money and receiving the service/product, following the organizational rules & policies, meeting performance standards, interaction with other customers and measuring the product quality and service with the ideal one. Rather choosing a bank comprising of many different factors/variables (like trust and safety in brand name, features, benefits, quality, company reputation, peer/colleague recommendation, advertisement, sales personnel and so on) plays a significant role in choosing a bank.

Identifying those factors for a particular bank is not an easy task because understanding, why customers do, what they do (or don’t do) is certainly a challenging task. Since every person in the world is different, it is impossible to have simple rules that explain how evaluations are made and what are the factors affecting customer satisfaction; as customer behavior is deeply rooted in psychology with dashes of sociology and other things. Here it is important to remember that consumers’ considerations of factors for different products/services are different.

In our research we will examine and understand “Causes of low market demand of Rupali Bank Ltd. and measures to change the situation”.

Rupali Bank at a Glance
Rupali Bank Ltd was constituted with the merger of 3 (three) erstwhile commercial banks i.e. Muslim Commercial Bank Ltd, Australasia Bank Ltd and Standard Bank Ltd operated in the then Pakistan on March 26, 1972 under the Bangladesh Banks (Nationalization) Order 1972 (P.O. No. 26 of 1972), with all their assets, benefits, rights, powers, authorities, privileges, liabilities, borrowings and obligations. Rupali Bank worked as a nationalized commercial bank till December13, 1986. Rupali Bank Ltd emerged as the largest Public Limited Banking Company of the country on December 14, 1986.
Present Capital Structure
Authorized Capital : Tk. 7000 million (US$ 88.66 million)
Paid up Capital : Tk. 1650 million (US$ 20.9 million)
Break up of paid up Capital
Government shareholding : 90.19%
Private shareholding : 09.81 %
Present Share Structure
Total Number of share (Each lot 10) : 16,50,00,000
Share Demented by shareholders...

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