Same Sex Marriage Essay

2020 words - 9 pages

The National Organization for Marriage is a non-profit organization with a strong opposition on same-sex marriage. This organization was founded in 2007, whose mission is to protect marriage along with the faith and traditions that endure it. They created the advertisement to persuade viewers why they should be as opposed to same sex marriage and to see how it has affected the lives of others as well. Once they have the viewers’ attention drawn in from their sympathy and suspicion as to where this story or storm is heading, they continue to share various people’s stories showing their concern on same-sex marriage. An example in the video that demonstrates pathos is a woman stating, “I am ...view middle of the document...

By combining all of the previous rhetorical appeals and strong use of its genre, not only did the video convey many points that convince viewers that same-sex marriage is unacceptable by many Americans but a strong argument was exposed as well.
Stephen Colbert, an American political satirist and host of The Colbert Report, sardonically argues his views and thoughts on same-sex marriage and an advertisement by the National Organization for Marriage. He begins this topic by other countries unique and “messed up” traditions; leading him to say, “Did you know that in some parts of the United States, it is legal for two dudes to get married?” which immediately elicits laughter from most viewers. The sarcasm behind this statement bringing laughter demonstrates pathos. Beginning this topic with his most dominant appeal affectively creates a way to cause his viewers to eagerly want to watch the rest of the show. He instills logos by stating, “There is a new threat to marriage”. The emphasis behind this statement pushes a point upon the audience. Colbert continues to demonstrate logos by showing an advertisement prepared by the NOM to his viewers, showing the reasoning behind his witty humor on the subject and before showing his own parody of the ad. After viewing the National Organization for Marriages ad, he satirically utters, “I love that
ad, it’s like watching the 700 club and the weather channel at the same time” which again shows pathos, creating laughter from its audience. Colbert then follows up with his own parody advertisement mocking that of the ad produced by the NOM; the entire video displays an abundant amount of pathos, bringing hilarity and wit to enlighten the mood. Kairos is present as well; in the video one person claims, “There is a giant gay storm gathering” then another person continues with, “and before long, the winds will be blowing each other” though said in a comical way, the kairos appeal creates an image to the viewers that this is an opportune time to start preparing for the gay storm. Though an example of ethos is made at the end by introducing Colbert, himself, and claiming credibility, the video was not made to make a vast point nor strong argument but instead a mockery of the ad displayed by the NOM; therefore, not making Colbert a credible source as to why or why the viewers should not be for same-sex marriage but to look at the argument on same-sex marriage in a comical way. Colbert is known for his sarcastic impact and effectiveness in this specific genre of satire and therefore seeks to persuade a very general audience of political viewers. Satire, oftentimes funny, is a primarily social genre. Colbert’s tone throughout the show comes across as concerned though his criticism and humor on the issue of same-sex marriage is best described as sarcastic. This show uses several rhetorical appeals to make an effective episode and argument by satirically luring people into believing that same-sex marriage is wrong and...

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