Sample Of Marketing Plan Essay

948 words - 4 pages


• MY Keropok House Trading Sdn.Bhd. is a business that market various type of frozen as well as dry food product. • Core business is to process fishery-based product namely Keropok Lekor (Fish Sausage), Otak-otak gulung (Spring Roll Otak-otak) and Currypuff under the great supervision of Department of Fishery, Malaysia. • The company was incorporated on 1st August 2001 and was named as Keropok House & Industry with its first plant located at Glenmarie, Shah Alam, Selangor. • With their full commitment to produce high quality product, they moved to a new plant, Keropok House & Industry Sdn Bhd, at Megah Industrial Park, Section 27 Shah Alam, Selangor in early 2009 ...view middle of the document...

30, Alexandra Lane, #02-34, Kwang Yeng Hau Building, Singapore Tel: 96678440

OCENIA FOOD SUPPLIES PTY LTD Suite 10, 266 Hay Street, Subiaco Wa-6008 Australia Tel: 012-3505765




Key partner • Supplier : -raw materials - maintenance services Investor -share partner -grant from Ministry of Agricultural and Agro-Based industries Employees -school leavers -university/ college graduates -foreign workers Customers Banker -Bank ISlam

Key Activities • Process and produced fishery based products Frozen food distributors

Value Proposition • • The unique of the taste of the product which is crunchy, fluffy n soft Quality of the product, the first leading factory of keropok lekor that been award with HACCP certificate Reasonable price Accessibility – can get at all Giant Supermarket,Mydin all over Malaysia (except Sabah and Sarawak)

• • Key Resources • • • • • • Capital Land & Building Labour Logistic Entrepreneur Technology -machines

Customers Relationship • Sales visit • Personal Assistances • Free delivery For retailers & manufacturers who purchased RM500 and above • Product back guarantee Channels • • In- house flyers Flyers distribution through local newspapers/magaz ines Facebook ,Instagram Exhibition

Customers Segments Walk- In guests • Individuals Group guests • Retailers • Manufacturers • Exporters

• •

• • Revenue Stream • • •

Cost Structure • • Fixed cost (salaries, rent and utilities) Cost driven (low price and go for high volume)

Sell to retailers Sell to wholeseller Supplies to industries




• • •...

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