Sample Of Marketing Plan Essay

948 words - 4 pages

MARKETING PLAN : MKT 745

• MY Keropok House Trading Sdn.Bhd. is a business that market various type of frozen as well as dry food product. • Core business is to process fishery-based product namely Keropok Lekor (Fish Sausage), Otak-otak gulung (Spring Roll Otak-otak) and Currypuff under the great supervision of Department of Fishery, Malaysia. • The company was incorporated on 1st August 2001 and was named as Keropok House & Industry with its first plant located at Glenmarie, Shah Alam, Selangor. • With their full commitment to produce high quality product, they moved to a new plant, Keropok House & Industry Sdn Bhd, at Megah Industrial Park, Section 27 Shah Alam, Selangor in early 2009 ...view middle of the document...

30, Alexandra Lane, #02-34, Kwang Yeng Hau Building, Singapore Tel: 96678440

OCENIA FOOD SUPPLIES PTY LTD Suite 10, 266 Hay Street, Subiaco Wa-6008 Australia Tel: 012-3505765

MARKET & DISTRIBUTION

INDUSTRY ANALYSIS

COMPETITORS

Key partner • Supplier : -raw materials - maintenance services Investor -share partner -grant from Ministry of Agricultural and Agro-Based industries Employees -school leavers -university/ college graduates -foreign workers Customers Banker -Bank ISlam

Key Activities • Process and produced fishery based products Frozen food distributors

Value Proposition • • The unique of the taste of the product which is crunchy, fluffy n soft Quality of the product, the first leading factory of keropok lekor that been award with HACCP certificate Reasonable price Accessibility – can get at all Giant Supermarket,Mydin all over Malaysia (except Sabah and Sarawak)

• • Key Resources • • • • • • Capital Land & Building Labour Logistic Entrepreneur Technology -machines

Customers Relationship • Sales visit • Personal Assistances • Free delivery For retailers & manufacturers who purchased RM500 and above • Product back guarantee Channels • • In- house flyers Flyers distribution through local newspapers/magaz ines Facebook ,Instagram Exhibition

Customers Segments Walk- In guests • Individuals Group guests • Retailers • Manufacturers • Exporters

• •

• • Revenue Stream • • •

Cost Structure • • Fixed cost (salaries, rent and utilities) Cost driven (low price and go for high volume)

Sell to retailers Sell to wholeseller Supplies to industries

BUSINESS MODEL CANVAS

STRENGTH
• • • • • • SUPPORT FROM MINISTRY FIRST LEADING FACTORY AWAREDED CERT. OF HACCP OWNED BY BUMIPUTERA-PRODUCE HALAL FROZEN FOOD STRONG CAPITAL AND DEDICATE STAFF GOOD RELATIONSHIP WITH RETAILERS & MANUFACTURERS QUALITY OF THE PRODUCT •

WEAKNESSES
LACK OF PROMOTION STRATEGY AND BRAND AWARENESS (INCLUDING INSUFFICENT BUDGET FOR ADVERTISING) CHANNEL OF DISTRIBUTION (HARDLY TO FIND CAPABLE EXPORTERS WHO HAVE SUFFICIENT FUNDS )TO MARKET THE PRODUCT ABROAD

OPPORTUNITIES
• • •...

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