Select 2 Competing Suppliers For The Same Goods Or Service. Critically Evaluate Their E Strategies And Diagnose The Definition Of The Market, The Kfs And What The Value To End User

4541 words - 19 pages

A STUDY OF ONLINE LANDSEND AND GAPIntroductionThe Internet now is not only a technical concept, but also a name of new era. "we're entering the era of business web, or b-web. The b-web is any system of suppliers, distributors, service providers, infrastructure providers, and customers that use the Internet as the basis for business communications and transactions (Kalakota & Robinson, 2001)". "The Internet is transforming the world's economy. Now physical world businesses must either adopt new digital strategies, launch new digital businesses to complement their physical world models, or be force to completely revise their strategies"(Rayport & Jaworski, 2001). Today "It seems there ...view middle of the document...

Then, a comparison is carried out between them. In addition, the discussion of online and offline shops is presented. Finally, conclusion summarizes the study of this paper and personal suggestion is showed as well.Background of Lands' End and Gap"Lands' End was established in 1963. Today, it is a leading direct merchant of traditionally styled, casual clothing for men, women, and children, as well as luggage and home products. It has surrounded itself with a number of sales channels in which online clothing store international (Lands' End European sites including UK, France, Italy, Holland, Germany and Japan), 30 outlets and retail stores in the US and the UK and Japan. Its sale was $1,462.3 million in 2001, with its first sales growth around 9.1%. In 1995, Lands' End was an 'early adopter' of the Internet selling products.Today, Landsend becomes one of the largest online companies within clothes field of the world, which appeal many customers on the website ( Inc. was founded in 1969 in USA. Today, it is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies with its revenues topping $13.8 billion. Gap Inc. runs more than 4,200 stores in five countries: USA, UK, Canada, France, Japan and Germany (, Lands' End, its top competitors are The Gap, L.L.Bean, Spiegel ( Thus, for emphasizing the understanding of how to win the competition in e-clothing field, an analysis about their marketing strategies and key successful factors are necessary to be conducted.Strategies and Key Success FactorsNotable, customers always appreciate reasonable price, convenience, high quality and good services. Nevertheless, how marketers deliver the value of what customers want is the most difficult problem. Every marketer wants to make profit and to keep its customer loyal. Therefore, competition is inevitable in every market share space. Online shops offer a new way to help companies to save cost by reducing sales clerks and without paying rental of expensive real estate. No doubtable, online shop is the best way to those people who want to buy, but hope to save time because what they need to do is to click the mouse for one second.For the purpose of comparing strategies of the two web sites, I would like quote the marketing principle of 'four p'- product, price, place, promotion to illustrate their respective features.* Comparison of Strategies of Products and Services Online and Relevant Success FactorsObviously, one of the limitations of physical shops is space due to the consideration of stocking all products in every warehouse at any time. On the contrary, in online store, space is not a problem any more with which makes customers have maximized options. They provide 24 hours a day and 365 days service to the customers, certainly, customers can buy the favorite products at any time within the all products...

Other Essays Like Select 2 Competing Suppliers For The Same Goods Or Service. Critically Evaluate Their E-Strategies And Diagnose The Definition Of The Market, The KFS And What The Value To End User

JSB Market Research – Genome Editing / Genome Engineering Market by Application, Technology & End User - Global Forecast to 2019

3904 words - 16 pages Market For Other Technologies Between 2014 And 2019 70 Figure 34 Genome Editing Market Segmentation, By End User 73 Figure 35 Biotechnology And Pharmaceutical Companies Were The Largest End-User Segment In 2014 73 Figure 36 Number Of Biotechnology And Pharmaceutical Patents Granted In 2012, By Region 75 Figure 37 Biotechnology & Pharmaceutical Companies End-User Segment To Witness The Highest Growth In Asia 75 Figure 38 Public-Sector

Compare And Critically Evaluate Contending Conceptions Of 'Power' With Reference To Stop The War Coalition

1783 words - 8 pages views on power have taken into account and used earlier views on power to try and formulate a definition. Lukes points out that Dahl and Bachrach and Baratz seem to follow what Max Weber said too closely: "who stressed the realisation of one's will, despite the resistance of others" (Lukes, S 1974, p.23). But, Lukes believes that the conflict (resistance) talked about by Weber does not have to take place for there to be power and even cites Dahl as

To What Extent Was Market Maturity the Cause of Caterpillar Restructuring? Critically Examine the Extent the New Strategy Transformed Market, Productive and Financial Performance

2481 words - 10 pages To what extent was market maturity the cause of Caterpillar’s restructuring? Critically examine the extent the new strategy transformed market, productive and financial performance. During the late 1980s and the early 1990s Caterpillar Inc. (CAT), a $30 billion colossal in the earth-moving equipment (EME), engines and power systems, underwent a significant restructure. This was because in 1982 CAT posted its first annual lost of its 50-years

Using Material from Item a and Elsewhere Assess the View That the Education System Exists Mainly to Select and Prepare Young People for Their Future Work Roles

873 words - 4 pages Some would argue that the education system mainly exists to select and prepare students for their future work roles and careers. Marxists believe that the education system’s role is the ideological apparatus of the state; it spreads ruling-class ideology and favours the middle class. Marxists such as Althusser, Bowels & Gintus and Bourdieu disagree with this statement as they argue working class children get a second class education compared to

The Beliefs Christians Hold About Their Responsibility For Those At The Beginning And End Of Their Lives

590 words - 3 pages - EVERY human being without exception! Christians believe that they have a responsibility to respect all people. In James (2: 1-9) the apostle said that Christians must never treat any type or class of person better than another. Christians must be love their neighbour and this means respecting all people. But the problem is "when does life begin" based on this question peoples views differ for Roman Catholics its is

Critically Evaluate the Theoretical Perspectives of the Psychology of Happiness

1283 words - 6 pages happiness if they are fully involved in what they are doing. Csíkszentmihályi argued that up to nine different factors could occur during flow, ranging from having clear goals to a distorted sense of time. This concept is used in many other fields, such as gaming technology. The flow theory was developed when Csíkszentmihályi studied artists, realising that while painting they were totally immersed in their work and only painted for self

Outline and Evaluate One or More Evolutionary Explanations for the Functions of Sleep. (24)

870 words - 4 pages Outline and evaluate one or more evolutionary explanations for the functions of sleep. (24) Intro: * Behaviors evolve, develop if they provide selective advantages for the animal * Sleep=evolved into an essential behavior and serves an adaptive purpose in the EEA Because it provides Selective Advantages * In other words sleep either provides some biological functions or it has other benefit * There are different

History : Democracy Or Fascism : Roosevelts And Hitlers Plans And Strategies, Dealing With The Great Depression Of The 1930's. Analysis Of Their Differences And Their Common Points

3309 words - 14 pages Untitled History Democracy or Fascism Christos Floros s6Ela | Mr. Pearce | April 2010 BRIEF NOTES Democracy : Democracy is a form of government in which all people rule. It was first developed in Ancient Athens. Their democracy required everyone's participation. In democracy, you elect representatives to speak for you and represent, you and your ideas. The voting is secretly done and everyone has

New Pharmaceuticals and Their Journey to the Market

686 words - 3 pages on the company’s findings of the risks and benefits of the drug. This process usually takes about 2 ½ years. (Drug approvals - from invention to market, n.d. ). In conclusion, what I’ve learned is that it is a long journey for a new drug to reach the market, in which takes a lot of people to achieve. All totaled up, it’s around a 12 year journey that costs $2.9 billion for the pharmaceutical company to even think about doing in the first place

Item Gift Box Packaging Design and Style Approach for the Most Effective Sale of the Goods

1082 words - 5 pages The saying goes precisely the same with gift box : "Buddha-gold, guys clothing" product also. In the marketplace, when shoppers do not understand how some intrinsic high quality of goods, nor to judge other individuals based on their quality, and generally relied on impressions of your packaging to ascertain regardless of whether or to not obtain. Because it enables buyers to scan merchandise around the shelves for the moment, created a deep

Evaluate the View That Present Day Lifestyle Is Largely Responsible for Increasing Levels of Obesity in the Uk. How and to What Extent Is Diet a Contributing Factor?

1151 words - 5 pages Evaluate the view that present day lifestyle is largely responsible for increasing levels of obesity in the UK. How and to what extent is diet a contributing factor? Obesity is one of the biggest health crisis’ affecting the UK at present. The UK has one of the highest obesity rates in the world, coming in only second next to America and number one in Europe. To say that the present day lifestyle is largely responsible for increasing the

Related Papers

Evaluate The List Of 13 Benefits Of Training And Development, Pp. 291 – 292. Select The 4 That You Assess As Having The Highest Value To Employees And The Organization. Explain The Reason(S) For Each...

932 words - 4 pages adopt to help them to maintain desired behaviors or to recognize symptoms that indicate variance from a desired path. A very high value can also be find in benefit number 9. Leadership training seems to enhance the attitudes and performance of followers. Specifically, it seems to have a positive effect on the motivation, values, and self –efficacy of followers. This means, if the managers/leaders in my company are well-trained this will also

Evaluate The Opportunities And Threats Faced By Companies Marketing To Children. In Your Answer Provide Examples Of How Firms Are Responding To These Challenges And Opportunities In Their Marketing...

2223 words - 9 pages 1983. (2) A de facto recognition of the great economic value children represent. Social – Marketing to children and young people has become a topic for debate. Societal attitudes regarding this are strong. Campaigns lobbying governments are high profile and regularly call for changes and greater regulation. Technological – Changes in marketing methods through technological innovations are making access to children easier and without the same

Councelling Diploma Module 1 1. Select Two Of The Areas For Which Counselling Can Be Accessed As Discussed In This Module. 2. Outline Your Thoughts On How The Person Might Be Feeling About Their...

1132 words - 5 pages thing, though there is no right or wrong answer. If you are in there and still apprehensive of talking about yourself and your problems you may feel as though you need to say what you think the counsellor is expecting just to make the session move along. People might feel guilty and not want to talk about their issues for fear of admitting their problems to themselves or to anyone else. What is important in these cases is that if people are

Market Entry Strategies In Retailing Of Cultural Goods

4190 words - 17 pages innovative ideas and concepts to businesses which are eager to enter the market of cultural goods. 4 2 STATE OF THE MARKETS OF CULTURAL GOODS IN GERMANY The general situation of the cultural and creative industry is of course influencing prospects and challenges of the retail sector of cultural goods. It justifies the focus on small and independent entities. Since retail stores are the end of the value chain, they highly depend on