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Select 2 Competing Suppliers For The Same Goods Or Service. Critically Evaluate Their E Strategies And Diagnose The Definition Of The Market, The Kfs And What The Value To End User

4541 words - 19 pages

A STUDY OF ONLINE LANDSEND AND GAPIntroductionThe Internet now is not only a technical concept, but also a name of new era. "we're entering the era of business web, or b-web. The b-web is any system of suppliers, distributors, service providers, infrastructure providers, and customers that use the Internet as the basis for business communications and transactions (Kalakota & Robinson, 2001)". "The Internet is transforming the world's economy. Now physical world businesses must either adopt new digital strategies, launch new digital businesses to complement their physical world models, or be force to completely revise their strategies"(Rayport & Jaworski, 2001). Today "It seems there ...view middle of the document...

Then, a comparison is carried out between them. In addition, the discussion of online and offline shops is presented. Finally, conclusion summarizes the study of this paper and personal suggestion is showed as well.Background of Lands' End and Gap"Lands' End was established in 1963. Today, it is a leading direct merchant of traditionally styled, casual clothing for men, women, and children, as well as luggage and home products. It has surrounded itself with a number of sales channels in which online clothing store international (Lands' End European sites including UK, France, Italy, Holland, Germany and Japan), 30 outlets and retail stores in the US and the UK and Japan. Its sale was $1,462.3 million in 2001, with its first sales growth around 9.1%. In 1995, Lands' End was an 'early adopter' of the Internet selling products.Today, Landsend becomes one of the largest online companies within clothes field of the world, which appeal many customers on the website (http://www.landsend.com).Gap Inc. was founded in 1969 in USA. Today, it is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies with its revenues topping $13.8 billion. Gap Inc. runs more than 4,200 stores in five countries: USA, UK, Canada, France, Japan and Germany (http://www.gap.com).Importantly, Lands' End, its top competitors are The Gap, L.L.Bean, Spiegel (www.hoovers.com). Thus, for emphasizing the understanding of how to win the competition in e-clothing field, an analysis about their marketing strategies and key successful factors are necessary to be conducted.Strategies and Key Success FactorsNotable, customers always appreciate reasonable price, convenience, high quality and good services. Nevertheless, how marketers deliver the value of what customers want is the most difficult problem. Every marketer wants to make profit and to keep its customer loyal. Therefore, competition is inevitable in every market share space. Online shops offer a new way to help companies to save cost by reducing sales clerks and without paying rental of expensive real estate. No doubtable, online shop is the best way to those people who want to buy, but hope to save time because what they need to do is to click the mouse for one second.For the purpose of comparing strategies of the two web sites, I would like quote the marketing principle of 'four p'- product, price, place, promotion to illustrate their respective features.* Comparison of Strategies of Products and Services Online and Relevant Success FactorsObviously, one of the limitations of physical shops is space due to the consideration of stocking all products in every warehouse at any time. On the contrary, in online store, space is not a problem any more with which makes customers have maximized options. They provide 24 hours a day and 365 days service to the customers, certainly, customers can buy the favorite products at any time within the all products...

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