This website uses cookies to ensure you have the best experience. Learn more

Social Media Business Success Essay

3584 words - 15 pages

Social Media Business Success

Professor Brown
Group Five

Table of Contents

Introduction……………………………………………………………………..1-3
What is Social Media Marketing………………………………………………..4-5
Social Media Success story……………………………………………………..5-7
Interview………………………………………………………………….……7-10
Social Media Do’s………………………………………………………….….7-10
Social Media Don’ts………………………………………………………….11-12
Why the principles are central to good social media………………………...12-13
Summary……………………………………….………………………………..13
References………………………………………………………………………..14

Social media ...view middle of the document...

The personal touch that computing has opened up for business allows for multiple processes to work together more efficiently than in the past. This in turn has opened up the avenue for what we now know as networking. Networking brings the business unit in all of its facets into one setting, and opens true dialogue with the consumer. (Gunelius, 2013)

The internet was originally established as a means to communicate information from computer to computer over a network based off of one main computing center. As the internet grew into the World Wide Web social networking sites enabled the consumer to connect with business’ in completely new arenas. The general public now could complement, as well as, complain publicly in a global environment. New and established companies could track the information, respond to it, and drive customer behavior. (Kim, 2014)
So what is Social Media Marketing (SMM)? According to wordstream.com, it’s a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. SMM primarily covers activities involving social sharing of content, videos, and images for marketing purposes” (Kim, 2014) and is now an emerging strategy based on leveraging power. Establishing a hierarchy where the consumer feels as if they are at the top rung of the ladder is very important. In order to do so there are ten laws of marketing every business should follow. Listening is more important than talking. The marketing leader should only join in the online audience’s discussion in order to serve the customer. Secondly, the team should focus on building and maintaining brand loyalty. As always quality is the number one priority. Patience in the campaign is vital. Commitment to building the audience through indirect influence, acting as a moderator, and establishing value will retain new consumers. Acknowledging the influence of the community, keeping lines of communication open, and reciprocation of returns will make the investment in social media marketing strategy a well carried out campaign. After all branding the customer, as well as, the product line will sustain the bottom line. (Gunelius, 2013)
According to the Chicago Daily Herald an investment in social media technology benefits every size of business. (Paddock, 2009) However in order to make the investment a worthwhile venture, first having the right strategy going into the web for returns are essential. Applying the right social tools, keeping up to date on the most recent developments, and applying them will not waste precious time. Time is money, and even though social media marketing is cost effective as a set of tools, people still have to earn something for their time spent socializing in the web based marketplace.
Two of the most successful brands in the history of marketing their products to the public are Pepsi and Coke. What other companies can learn from these two soft...

Other Essays Like Social Media Business Success

Social Media Essay

2297 words - 10 pages Dartmouth. Retrieved September 27, 2012, from http://www.umassd.edu/cmr/studiesandresearch/2011fortune500/ Bullas, J. (2012, August 21). 8 Steps to Global Business Success Powered by Social Media | Jeffbullas's Blog. Social Media Marketing and Blogging. Retrieved September 25, 2012, from http://www.jeffbullas.com/2012/08/21/8-steps-to-global-business-success-powered-by-social-media/ Chui, M. (n.d.). The social economy: Unlocking value and

Five Core Elements to a Social Media Plan Template

1022 words - 5 pages Five core elements to a social media plan template Posted by Stacey Stefani * 02.08.2013 Each brand has a unique story to tell, business goal to reach and likewise a marketing strategy for social media. All businesses can start with the same outline for a social media strategy so getting active isn’t as intimidating. At Fusionfarm, we recommend creating a strategy for a time period of three to six months. The strategy is your roadmap for

Blog 3 - Social Media and Compliance

620 words - 3 pages Summary Electronic Information sharing and social media continues to grow rapidly as a medium for companies to communicate and interact with their customers. They are utilized by 72% of the companies as a marketing/communication medium. One of the main reasons for this success is the speed at which information can be communicated. A study conducted by McKinsey Global Institute indicates that there is a potential to create a value of 900

Social Media

1137 words - 5 pages begin to see the success it will generate. References Hemorrhage (n.d.). Merriam-Webster Online. In Merriam-Webster. Retrieved January 2, 2013, from http://www.merriam-webster.com/dictionary/citation. Sannelli, R. (n.d.). 6 Strategic Tips for Employers to Recruit on Social Media. Retrieved July 11, 2014, from http://www.foxbusiness.com/business-leaders/2014/07/11/7-strategic-tips-to-recruit-on-social-media/ Sullivan, J. (2014, January 1

Health Care Ethics

1797 words - 8 pages Market Influences in Health Care – Social Media and Technology National American University Abstract How much does social media influence individual’s health care decisions? The effect of information that individuals receive through social media and technology is having a growing effect on their views towards health care. Mass media is in the business to convince individuals to have a certain thought or idea about health care

Social Media

1938 words - 8 pages marketing, now let see how a small business can use Social Media to expand their business. Smashburger is a hamburger restaurant chain that has become a smash hit, growing from three Denver locations in 2007 to 150 outposts nationally. And while its Angus-beef burgers and it only one of its kind toppings have helped to boost its success, its secret sauce is social-media promotions. Smashburger offers discount coupons and a lot of trivia contests for its

Social Media - 1714 words

1714 words - 7 pages of value-laden attitudes about the importance of law to the firm’s success. A proactive approach to legal issues and regulation. The ability to exercise informed judgment when managing the legal aspects of business. Context-specific knowledge of the law and the appropriate use of legal tools. If these components are properly implemented by the legal astute social media manager, it can mitigate the risk involved in doing business in cyberspace

Internet Technology, Marketing, and Security

3811 words - 16 pages Internet Technology, Marketing, and Security Michael Hawkins Dr. Daniel Sersland BUS 508 – Contemporary Business July 26, 2012 Marketing has changed and businesses need to employ a variety of Digital Media tools in a marketing plan to be successful. Social Media is one of these tools. Social Media Examiner and CompTIA researched the benefits of Social Media Marketing and found many reasons why businesses should be

Interpersonal and Organizational Communication

1356 words - 6 pages satisfaction. It is widely accepted that business management perceive communication skills as highly valuable to employees and organizations alike. In business organizations, communication skills are related to higher performance, career success and is a significant contributor to the success of an organization. Social media also has emerged as a different communication tool. Social media has equipped individuals with the ability to share

Global & Amp; Applied Economics

2207 words - 9 pages Subject: Global & Applied Economics Subject code: ECO 2263 Lecturer: Ms Sandra Submission date: 29th October 2012 STUDENT PARTICULARS Name: Xu Tieyang Student ID no: SCM-016679 Course: Bachelor of Business Management (Hons) Password: G54049654 Table of Content 1.0 Introduction on social media -------------------------------------------------------------3 2.1 Explain the meaning of social media

Internet Technology, Marketing, and Security

2052 words - 9 pages prefer inexpensive start-up fees. Companies can achieve quick success by consumer support through social media site when they have repeated positive reviews from customers. Many new businesses are gaining business from this change in communication”. (www.forbes.com) If you do a search on Google you will see newly developed companies that specialize in advertising products and services on different social media sites. With this change in the way

Related Papers

Social Media On Business Essay

5200 words - 21 pages STUDY The significance of this study is for us to know the other way on how we can promote our business to the others aside from using poster and print ads, and TV commercials. A small business can grow fast if the entrepreneur know how to use Facebook properly. As with other social media platforms, Facebook allows businesses to build community with the potential of turning a proportion of those community members into members. By clearing

Social Media Strategy & Business Growth

751 words - 4 pages Social Media and the effects of Business Growth Limor Elazar Columbia Southern University Introduction “Simply put, social media is an “open media for interactive communication led by normal people”” (Dong-Hun, 2010, p. 112). Social media represents new opportunities for businesses to expand their customer base and brand. Implementing social media outlets such as Facebook, Twitter and Tumblr is the innovative way to mobilize immediate

Role Of Social Media In Business

1022 words - 5 pages Social Media plays a vital role in all aspects of businesses nowadays. It has helped in turning communications into interactive dialogues among organizations, communities and individuals which has led to a much proper propagation of information. It may include web based or mobile based technologies and the existence in multiple forms has made it all the more tempting and has become a necessity today in the business world. Social media is one of

How Has Social Media Affected Music Business In Recent Times

3876 words - 16 pages substantially over the past decade making it much more difficult for publicists to act under the old business model. It is not yet seen, whether the instant accessibility brought by social media will remove the role of the traditional publicist completely. The music critic was once an individual of power, respected by music companies and consumer alike. The opinion and recommendation of the critic regularly determined the success of artists